Overused Cliches in Commercials

[w00t]

Woot - I didn't launch Star-FM, but I will take some credit that it didn't reach great heights in the ratings.
It did OK. The billings were good and we actually had some decent rating books.
At least 90% of the in market listening was on 102.9 (1700 flamethrowing watts). The 96.9 signal did not help us much.
Star failed, in part, because the playlist got to big and wasn't focused. Lesson learned, again.

I always thought that 96.9 had quite a lot of listeners, even in Raleigh if nothing else (the coverages areas were pretty much duplicated in the triangle). But interesting stuff. The station sounded great when 96.9 split off and 102.9 relaunched with strictly 70s/80s.

I don't know what any of this has to do with the thread topic?!

Welcome to the eastern NC board!

 

[allenv]

All is cool Surf.Its just I have Joey Scarbury posters all over my music room and he and I were lovers for 8 years.I used to tingle when he would let me wear the cape .I was the inspiration for his one country chart hit "The River Song" in 1985 ;D.I'm sorry I took it personally....

Allen

 

[Ssummers]

All is cool Surf.Its just I have Joey Scarbury posters all over my music room and he and I were lovers for 8 years.I used to tingle when he would let me wear the cape .I was the inspiration for his one country chart hit "The River Song" in 1985 ;D.I'm sorry I took it personally....

Allen

T.M.I.

(Um, I guess I should be relieved that it wasn't a poster of Underdog )

 

[quadraphonic]

Would the 80s stations have survived if they had played ALL the hits of the 80s, but rotated 40-50 main ones by style of music, like every week or so?

Back to the topic:
SUNDAY! SUNDAY! SUNDAY!

 

[allenv]

Wonder woman got me through puberty.That was just last Wednesday..

Allen

 

[VODood]

Haven't been here for a week. First - Allen I was not attacking you in any way.
Sorry you felt that way.

I, like many of you, have been in radio for a long time. My personal preference is a deep, long
playlist for gold based formats. My experience, 30 years, 25 in Top 50 markets(PD in Charlotte, Norfolk, and Raleigh), has shown me time and time again, that stations with the tightest playlist of HITS - wins.

Woot - I didn't launch Star-FM, but I will take some credit that it didn't reach great heights in the ratings.
It did OK. The billings were good and we actually had some decent rating books.
At least 90% of the in market listening was on 102.9 (1700 flamethrowing watts). The 96.9 signal did not help us much.
Star failed, in part, because the playlist got to big and wasn't focused. Lesson learned, again.
All the 80s stations eventually failed and went away.

I don't know what any of this has to do with the thread topic?!

Two that I hate---
"Locally owned and operated"
"We've been serving_____for over 25 years"
Neither of those statements means anything to the listener/potential customer.

www.asapaudio.com

I'll add "Live and Local".

Listeners don't care. In one ear out the other. If syndicated and VT is better than the live/local station listeners will use that station.

 

[XTalker]

Just saying live and local is a waste of time. You have to put it into action! Live and local can be just as dull as canned and distant! Listeners will forgive an occasional bad song if the station engages them in other ways!

One more work on Cume and TSL - those are the only two raw numbers used is determining the ratings! How many people listen (Cume) for how long (TSL). Everything else in Arbitron is a product of those numbers.

So, which would you rather have - 100 people who listen for one hour, or 600 people who listen for ten minutes?

 

[VODood]

Just saying live and local is a waste of time. You have to put it into action! Live and local can be just as dull as canned and distant! Listeners will forgive an occasional bad song if the station engages them in other ways!

One more work on Cume and TSL - those are the only two raw numbers used is determining the ratings! How many people listen (Cume) for how long (TSL). Everything else in Arbitron is a product of those numbers.

So, which would you rather have - 100 people who listen for one hour, or 600 people who listen for ten minutes?

I'll take the 600 for 10 Alex. The station is touching more ears than the 100 listening for an hour. It's all about numbers.

Europe has only used Cume for decades. IMO cume, or "foot traffic" a station gets, is a better indicator than AQH, and TSL, and should be the only measurement used.


Interesting fact. While with Clear Channel Raleigh we used the Weekly Audience Report (WAR). We got weekly cume reports for ALL stations in the metro, including non-comms. Great tool to gauge weekly contesting, new music test, etc.

Get this - WUNC had over 51 percent of the market's cume (P25-54). More than half of the Raleigh-Durham metro was listening to WUNC at any one time. The other 48-49 percent of the market split time between all the other stations.

Thank god WUNC wasn't a commercial station, lol!!

 

[Ssummers]

Interesting fact. While with Clear Channel Raleigh we used the Weekly Audience Report (WAR). We got weekly cume reports for ALL stations in the metro, including non-comms. Great tool to gauge weekly contesting, new music test, etc.

Get this - WUNC had over 51 percent of the market's cume (P25-54). More than half of the Raleigh-Durham metro was listening to WUNC at any one time. The other 48-49 percent of the market split time between all the other stations.

Thank god WUNC wasn't a commercial station, lol!!

I can totally believe that. As I've aged, I find myself listening to NPR more and more (and here on the Outer Banks, we can listen to WUNC and WUND) Sure, I still have krunk flava and mainstream CHR cred, I just find NPR's content a bit more compelling. I always thought that it was a symptom of being immersed in a music intensive format like CHR. I gotta say, if it came down to another 4:00 Beyonce song or an hour of Car Talk, I'm going with Click and Clack every time. I even find myself digging Prairie Home Companion more and more. (you, um, won't tell anyone, right?)

 

[w00t]

(and here on the Outer Banks, we can listen to WUNC and WUND)

Is there some difference between them I don't know about?

 

[JimA]

heard the same about WUNC and from someone at WPTF.

 

[Ssummers]

(and here on the Outer Banks, we can listen to WUNC and WUND)

Is there some difference between them I don't know about?

Not really, I was just referring to the fact that sometimes I can pick up WUNC(95.1) and other times WUND(88.9). Same programming, different stations.

 

[XTalker]

Just saying live and local is a waste of time. You have to put it into action! Live and local can be just as dull as canned and distant! Listeners will forgive an occasional bad song if the station engages them in other ways!

One more work on Cume and TSL - those are the only two raw numbers used is determining the ratings! How many people listen (Cume) for how long (TSL). Everything else in Arbitron is a product of those numbers.

So, which would you rather have - 100 people who listen for one hour, or 600 people who listen for ten minutes?

I'll take the 600 for 10 Alex. The station is touching more ears than the 100 listening for an hour. It's all about numbers.

Europe has only used Cume for decades. IMO cume, or "foot traffic" a station gets, is a better indicator than AQH, and TSL, and should be the only measurement used.


Interesting fact. While with Clear Channel Raleigh we used the Weekly Audience Report (WAR). We got weekly cume reports for ALL stations in the metro, including non-comms. Great tool to gauge weekly contesting, new music test, etc.

Get this - WUNC had over 51 percent of the market's cume (P25-54). More than half of the Raleigh-Durham metro was listening to WUNC at any one time. The other 48-49 percent of the market split time between all the other stations.

Thank god WUNC wasn't a commercial station, lol!!

I agree about wanting cume, but the ratings for the aforementioned example would be the same, right?

 

[surfdude]

100 people x one hour (four quarter hours)
= 400 quarter hours

600 people x 10 minutes (you get the full quarter hour credit for 10 minutes listening)
= 600 quarter hours


With the 600 listeners x 10 minutes, your ratings just went up !!

 

[allenv]

you have got be a nuclear science expert to really understand arbitron.Every station I've seen seen sings its praises when it has a good book and when it has a bad book there are 50 reasons
why the research was skewed this time.Its amazing how many excuses people can come up with when the book is bad for them...

Allen

 

[XTalker]

I meant for my example to be 100 people for one hour or 400 people for ten minutes! That would equal the identical number of quarter hours. Point is, you gotta have both in the right combinations to succeed.

 

[allenv]

I remember when R Mount/Wilson became a rated market a couple of years ago.You would have thought the Pope was coming to Nash,Wilson, & Edgecombe county.Twice a year they get ratings and alot of the time a station from Raleigh has bigger numbers...Until you can shove a chip up a persons rump that sends a signal to their radio and tells you what station they listen to..ratings are a joke.Some things are simply an inexact science by nature.. but fun to disscuss.
Arbitron is a pay, for profit service..that makes me really skeptical about it anyway....

Allen

 

[ZAX Double J]

I remember when R Mount/Wilson became a rated market a couple of years ago.You would have thought the Pope was coming to Nash,Wilson, & Edgecombe county.Twice a year they get ratings and alot of the time a station from Raleigh has bigger numbers...Until you can shove a chip up a persons rump that sends a signal to their radio and tells you what station they listen to..ratings are a joke.Some things are simply an inexact science by nature.. but fun to disscuss.
Arbitron is a pay, for profit service..that makes me really skeptical about it anyway....

Allen

My point exactly. The current system is so outdated and totally useless., yet the OM/PD/GMs swear by Arbitron, but as you point out correctly Allen, Arbitron is a pay for profit organization. The more money major radio corporations dump into it the more the numbers seem to go in THEIR direction of corse sometime it works and sometimes it doesn't it's just whoever is paying the most this period. Since we here in R. Mount got the ratings what has it really done, nothing yet the suits drool all over themselves everytime a book comes out, then after the closed door meeting they emerge with grim looks on their faces, because nothing has changed. The Raleigh stations still get the bigger numbers no surprise to me though. But if you really want to shake things up ask this question why shouldn't R. Mount stations be the top stations IN THIS MARKET? They should, but aren't. This lends itself to the pay for numbers theory. The Raleigh market stations can pay (and generate) way mroe money than a little market like R. Mount so it's a no brainer, Raleigh stations will always and continue to rate high here until there is a better "ratings" system. No system however, isn't immune to greed and corruption so there will never be a truely accurate system unless you take the people (those running the tests, i.e. Arbitron etc.) out of the equation and place the chip in everyone's rump to automatically and atonomusly record the station everyone is tuned to 24/7/365 and not just a small select group but every person in the entire USA.

 

[quadraphonic]

Dear Arbitron,
Can I get mine in my cheek?
Thanks in advance.
Your friend,
quadraphonic

 

[surfdude]

I think most Managers and PDs would rather there were no ratings.
It's the National and local ad agencies that use the ratings to place their clients
ad schedules. Yet, radio pays for Arbitron!

If there were no ratings, the station with the best local image and salespeople would
get the most advertising dollars. If the ads were good, the clients would get results,
and everyone would win!

I do believe the ratings are reasonably accurate. To make them more accurate
would be cost prohibitive. Individual station subscriptions are VERY expensive.

Look at the Raleigh 12+ ratings objectively. The best stations, with the best signals, are near the top.