Discovery Health was pulling in more viewers than Oprah's OWN. Here is a
year on year May comparison.
Total avg. viewership: Down 24%
Women 18-34 viewership: Down 26%
Women 18-49 viewership: Down 19%
Women 25-54 viewership: Down 17% (likely the target demo for OWN)
Adults 18-49 viewership: Down 30%
http://tvbythenumbers.zap2it.com/20...gs-way-down-vs-discovery-health-in-may/94631/
year on year May comparison.
Total avg. viewership: Down 24%
Women 18-34 viewership: Down 26%
Women 18-49 viewership: Down 19%
Women 25-54 viewership: Down 17% (likely the target demo for OWN)
Adults 18-49 viewership: Down 30%
http://tvbythenumbers.zap2it.com/20...gs-way-down-vs-discovery-health-in-may/94631/