Northwest Arkansas Ozarks 100 Launches In Northwest Arkansas

[Kasper]

Rox Radio Group has relaunched Red Dirt Country “Red Dirt 100” 1190 KREB Gentry/100.5 K263CB Springdale and 1390 KFFK Rogers/100.7 K264DA Decatur AR as “Ozarks 100“.

Ozarks 100 Launches In Northwest Arkansas

Didn't they flip Red Dirt because the format wasn't doing well?

 

[lanceventa]

Didn't they flip Red Dirt because the format wasn't doing well?

At that time, they moved it from 96.7 to the AM/translator combos...

 

[RadioMaxwell]

At that time, they moved it from 96.7 to the AM/translator combos...

I live in the market and (at least) the 100.7 translator is still branding as Red Dirt.

 

[Kent]

Didn't they flip Red Dirt because the format wasn't doing well?

Red Dirty doesn't do very well much of anywhere.

 

[Robert Douglas]

1190 is a complete joke. Distorted and super low bandwidth audio. 1390 on the same tower, is a little better, but still very low fidelity. There are some hifi am stations in town like 1290, 1340 and 1140 when it has any modulation at all. I suspect 1140 is usually just a blank carrier because that would save them about half on their power bill and still be able to run the translator legally.

This is not much of an AM town!

 

[Delete My Account]

Last time I heard what was once a pretty significant station, KFAY, even that one sounded pretty bad in audio quality.

 

[b-turner]

A translator is a 100% simulcast of the 'origin' station (ie: the AM) except that AM daytimers are allowed to originate programming sunset to sunrise as per the AM license. Running dead air on the AM and programming on the translator is illegal.