• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

P-1 Wild Ass Circus

L

LarryStanley

Guest
Does anyone know why the ticket dropped the night show? Was is a budget thing or a ratings thing? I talked to a buddy of mine on the phone today and we discussed how this is a hard slot to fill. It seems like any ticket P-1 would be watching sports during the night slot and not listening to the radio. Anyone in the know or any predictions on the future of the night time slot at the Ticket
 
> Does anyone know why the ticket dropped the night show? Was
> is a budget thing or a ratings thing? I talked to a buddy of
> mine on the phone today and we discussed how this is a hard
> slot to fill. It seems like any ticket P-1 would be watching
> sports during the night slot and not listening to the radio.
> Anyone in the know or any predictions on the future of the
> night time slot at the Ticket.


Unpredictable ...
 
> > Does anyone know why the ticket dropped the night show?
> Was
> > is a budget thing or a ratings thing? I talked to a buddy
> of
> > mine on the phone today and we discussed how this is a
> hard
> > slot to fill. It seems like any ticket P-1 would be
> watching
> > sports during the night slot and not listening to the
> radio.
> > Anyone in the know or any predictions on the future of the
>
> > night time slot at the Ticket.
>
>
> Unpredictable ...
>

Two questions:

What ever happened to Tim Matthews?

and

What the heck is a "P1" anyway?

CTL
 
> > > Does anyone know why the ticket dropped the night show?
> > Was
> > > is a budget thing or a ratings thing? I talked to a
> buddy
> > of
> > > mine on the phone today and we discussed how this is a
> > hard
> > > slot to fill. It seems like any ticket P-1 would be
> > watching
> > > sports during the night slot and not listening to the
> > radio.
> > > Anyone in the know or any predictions on the future of
> the
> >
> > > night time slot at the Ticket.
> >
> >
> > Unpredictable ...
> >
>
> Two questions:


Two answers:


> What ever happened to Tim Matthews?


I don't know.


> and What the heck is a "P1" anyway?
> CTL
>


I don't know.

I don't know, and I don't care equals ignorance and apathy.
 
> > > > Does anyone know why the ticket dropped the night
> show?
> > > Was
> > > > is a budget thing or a ratings thing? I talked to a
> > buddy
> > > of
> > > > mine on the phone today and we discussed how this is a
>
> > > hard
> > > > slot to fill. It seems like any ticket P-1 would be
> > > watching
> > > > sports during the night slot and not listening to the
> > > radio.
> > > > Anyone in the know or any predictions on the future of
>
> > the
> > >
> > > > night time slot at the Ticket.
> > >
> > >
> > > Unpredictable ...
> > >
> >
> > Two questions:
>
>
> Two answers:
>
>
> > What ever happened to Tim Matthews?
>
>
> I don't know.
>
>
> > and What the heck is a "P1" anyway?
> > CTL
> >
>
>
> I don't know.
>
> I don't know, and I don't care equals ignorance and apathy.
>

If Batman can't do better than that...




Thank God for Robin!

:)

CTL
 
> What the heck is a "P1" anyway?
>
> CTL
>
A "P1" is your core listener. They listen to you almost exclusively. You can crap on them and they'll still listen to you like a loyal lap dog.

A "P2" is a casual listener. You're not their favorite, but they listen to you from time to time. If you piss them off, they're gone.

A "P3" is a dial scanner. Perhaps they've come across you for the first time. They're fickle. They stop listening as soon as they hear something they don't like. The goal is to make "P3"s "P1"s.
 
> > > > > Does anyone know why the ticket dropped the night
> > show?
> > > > Was
> > > > > is a budget thing or a ratings thing?


My guess is that it's a budget thing. From a corporate standpoint: Why pay for a host, producer, screener and board op when you can just go to the network?

(although I think it was strong selling point that the Ticket was live and local all day until 10 or 11pm. Plus, night-time is the training ground isn't it?)

BTW, a P-1 is a your core listener who understands the Radio station and listens to it first time, every time before checking out.
 
> > > > > > Does anyone know why the ticket dropped the night
> > > show?
> > > > > Was
> > > > > > is a budget thing or a ratings thing?
>
>
> My guess is that it's a budget thing. From a corporate
> standpoint: Why pay for a host, producer, screener and board
> op when you can just go to the network?
>
> (although I think it was strong selling point that the
> Ticket was live and local all day until 10 or 11pm. Plus,
> night-time is the training ground isn't it?)
>
> BTW, a P-1 is a your core listener who understands the Radio
> station and listens to it first time, every time before
> checking out.
>

The term "P-1" referrs to your buttons on your car radio-- if you select PROGRAM 1 and make it KTCK 1310 the TICKET then you are a P-1-- it also is a reference to those who continually listens to the TICKET religiously-- and have become the CORE of their listeners. PAUL the DAMN VICKING was a great example of that along with other great callers who made the shows and the host what they are today.

Just a thought!
<P ID="signature">______________
Dave Michaels
Davradio Productions
Dallas, Texas</P>
 
P-1's and arbitron lingo in general

Just why would you want to use the phrase "p-1" on the air anyway? It really means nothing to the listener. I guess it's better then referring to your core as "boneheads". I think the hip hop stations should start each break by saying "What up cume"!!!!!!<P ID="signature">______________
WG</P>
 
Re: P-1's and arbitron lingo in general

> Just why would you want to use the phrase "p-1" on the air
> anyway? It really means nothing to the listener. I guess
> it's better then referring to your core as "boneheads". I
> think the hip hop stations should start each break by saying
> "What up cume"!!!!!!
>

Once again, not being from this market, but knowing what I do about radio, talking about or refering to your listeners as "P-1"'s is a real good way of pulling back the curtains on your show and allowing the listener that peek behind the mic they normally would not get. It makes them a feel like they are a part of an exclusive club, and who doesn't like that feeling?
 
> PAUL the DAMN VICKING was a great example of that along with other great callers who made the shows and the host what they are today.


That word "great" is grating, Dav.

Great ... on with the show now.

What do you mean, "made the shows and the host what they are today?

What are they today?

Cancelled?

Rejected?

Ejected?
 
Great, great

> PAUL the DAMN VICKING was a great example of that along with other great callers who made the shows and the host what they are today.


That word "great" is grating, Dav :).

Great ... on with the show now.

What do you mean, "made the shows and the host what they are today?

What are they today?

Cancelled?

Rejected?

Ejected?
 
Re: P-1's and arbitron lingo in general

> Just why would you want to use the phrase "p-1" on the air
> anyway? It really means nothing to the listener. I guess
> it's better then referring to your core as "boneheads".


Well, the listeners are peons ... to these stars of the airwaves.
 
Re: P-1's and arbitron lingo in general

> > Just why would you want to use the phrase "p-1" on the air
>
> > anyway? It really means nothing to the listener. I guess
> > it's better then referring to your core as "boneheads". I
> > think the hip hop stations should start each break by
> saying
> > "What up cume"!!!!!!
> >
>
> Once again, not being from this market, but knowing what I
> do about radio, talking about or refering to your listeners
> as "P-1"'s is a real good way of pulling back the curtains
> on your show and allowing the listener that peek behind the
> mic they normally would not get. It makes them a feel like
> they are a part of an exclusive club, and who doesn't like
> that feeling?


Yeah, inside radio jokes are just hilarious ... to the people inside the walls of the tiny studios built these days.
 
> > What the heck is a "P1" anyway?
> >
> > CTL
> >


> A "P1" is your core listener.

No, it is not. A P1 means "Preference level 1" and all that means is that a listener listend to one station more than any other they wrote in the diary. A P1 may listen 3 hours a week or 8 hours a day. All that makes them a P1 is that they listen to no other station more.

A listener who only listens to the 1 hour gardening show once a week and never otherwise uses radio is still P1 to the station with the garden show.

> They listen to you almost
> exclusively.

No, that is not exactly right. A P1 listens to a station more than any other, but the differences betweent he P1 quarter hours and the P2 and even P3 may be minuscule. I have seen many diaries where the P1, P2 and P3 were literally a tie, separated by less than an hour of weekly listening.

> You can crap on them and they'll still listen
> to you like a loyal lap dog.

No, Arbitron can not tell loyalty from shmoyalty. All they show is which stations people listen to more and which they listen to less.
>
> A "P2" is a casual listener.

Also fundamentally incorrect. A P2 listens to a station less than they listen to their first preference choice. But the difference is very often tiny.

> You're not their favorite, but
> they listen to you from time to time.

Which may be evrey day, almost as much as the P1 choice, or it may be once a week. There is no "level." There may be a wide difference between a listeners favorite (P1) and second favorite (P2) and third (P3) and so on, or they may all be in a near tie. The average listener has 3 different stations in thier diary, more for younger audiences.


> If you piss them off,
> they're gone.

That applies for P1 or P7. KThey are there because they like something you do. If you do not do it, they leave. It's free, anyway.
>
> A "P3" is a dial scanner.

Noooooooooooooooooooooooooo. A P3 by a heavy radio user may represent greater quarter hour listening than someone who is P1 and uses little radio.

> Perhaps they've come across you
> for the first time. They're fickle. They stop listening as
> soon as they hear something they don't like. The goal is to
> make "P3"s "P1"s.

No, the goal is to build cume, then increase quarter hours spent.
>
 
>
> > and What the heck is a "P1" anyway?
> > CTL
> >
>
>
> I don't know.
>
> I don't know, and I don't care equals ignorance and apathy.
>

A P1 to a station is a diarykeeper who gives more quarter hours to that station than to any other. P2 is determined at the individual diarykeeper level, and a diary may have lots or very few total quarter hours in it.

A P1 may give a station 4 quarter hours or 200!
 
> My guess is that it's a budget thing. From a corporate
> standpoint: Why pay for a host, producer, screener and board
> op when you can just go to the network?

That might make sense, however they only let the host go and they're still running local programming (albeit taped, but with live tickers every 20 minutes) and Stars post-game shows.

The public use of "P-1" on The Ticket goes back to the days of Mark Followill (former radio, current TV play-by-play voice of the Mavs) and his Ticker work on the Hardline. When he was introduced at the beginning of the show he would say, "Greetings to all P-1 listeners" and some other generic saying that I can't recall. No one knew what it meant until it was eventually explained and, like most of the station's lingo, it became the routine way for the entire station to refer to the listeners.
 
P-1s, Big Dick, your leeeeder, BMR ... B. Mitchel Reed, KFWB, Los Angeles, and "all that there"

> >
> > > and What the heck is a "P1" anyway?
> > > CTL
> > >
> >
> >
> > I don't know.
> >
> > I don't know, and I don't care equals ignorance and
> apathy.
> >
>
> A P1 to a station is a diarykeeper who gives more quarter
> hours to that station than to any other. P2 is determined at
> the individual diarykeeper level, and a diary may have lots
> or very few total quarter hours in it.
>
> A P1 may give a station 4 quarter hours or 200!


Yeah, apparently it didn't work for BIG DICK :)

Ah, for the good old days, B. Mitchel Reed KFWB, Los Angeles in 1965 -- the more DIRECT approach: :)

"If you're keeping a rating diary, please write down you're diggin' the leader, BMR, B. Mitchel Reed on KFWB!"
 
Aug. 8, 2005, 1:27AM
TELEVISION-RADIO NOTEBOOK
KILT still commands slow-growing market
By DAVID BARRON
Copyright 2005 Houston Chronicle

Radio station KILT (610 AM) continues to hold a substantial lead over KBME (790 AM) in the spring Arbitron book. But, once again, it's astonishing to note how sports talk continues to perform in this market compared to Dallas-Fort Worth.

For the April-June ratings period, KILT had a 1.7 rating, down a tenth of a point from the winter book, to .4 for KBME, also down a tenth of a point for adults age 25 through 54. For men 25-54, KILT climbed a tenth of a point to 3.1, and KBME declined two-tenths to .7.

In afternoon drive time, the main point of competition for the two sports talk stations, KILT with Marc Vandermeer and Rich Lord climbed two-tenths of a point to 2.1 in persons 25-54 while KBME with Charlie Pallilo dropped a tenth to .8.

In the target afternoon drive demo, men 25-54, the Rockets helped KILT climb nine-tenths of a point over the winter book to 3.9, seventh-best in the market, while KBME dropped a tenth to 1.4.

"Growth is still incredibly slow," said Ken Charles, program director for the Clear Channel Houston cluster that includes KBME. "It's tough going against the Rockets' flagship station (KILT) and the Astros' flag (KTRH).

"We don't expect to play in the ratings game until next year, so there's nothing that surprises me now."

If you combine the two Houston sports talk stations, you come up with a 3.8 total for men 25-54 weekdays from 6 a.m. to midnight.

In Dallas-Fort Worth, KTCK, the Ticket, is No. 2 in the market in the same demo at 7.8.

In the all-day, persons age 12-plus ratings that Arbitron releases to all interested parties (demos are provided to clients only), KTCK and its simulcast partner KTDK-FM rank 12th in Dallas to 23rd in Houston for KILT and 33rd for KBME.

In other markets, WEEI in Boston is tied for No. 1, KNBR in San Francisco is 11th, KFAN in Minneapolis-St. Paul ranks 12th, WDAE in Tampa-St. Petersburg ranks 17th, WFAN in New York is 17th and WEAE in Pittsburgh is 20th.>
 
Re: P-1s, Big Dick, BMR ... "all that there"

>
> Yeah, apparently it didn't work for BIG DICK :)
>
> Ah, for the good old days, B. Mitchel Reed KFWB, Los Angeles
> in 1965 -- the more DIRECT approach: :)
>
> "If you're keeping a ratings diary, please write down you're
> diggin' the leader, BMR, B. Mitchel Reed on KFWB!"

Except that LA did not have an Arbiton in 1965... in fact, the diary method did not exist until Aribtron invented it.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom