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P1 12+ Ratings: Same as it ever was...

redbullfan said:
OK to the "Wise One" ...what is the exact age of WBAP today vs 10 years ago? I don't buy the fact that Young Conservatives aren't tuning in to hear Rush and Hannity on AM radio...that would be NEW BLOOD on AM.
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Three book average from Spring to Winter 1998 for WBAP shows average age of 51.

Three book average through Spring 2008, or just under 10 years later, average age 58.

Net change in the nine years of an increase in average age of 7 years. Or MORE than what I said was a multimarket average of one year of ageing for every 18 months. This means more than half of the WBAP listeners are outside the sales demos.

Those younger folks just don't listen to anyone on AM talk... they listen when they move to FM.
 
Strange point to make here...So you say that Young people don't listen now to the product on AM, but would on FM....sounds like your admitting that it's not a product problem, but a Promotion and Marketing problem....ummm so the Suits are failing to attract younger listeners and don't know where to find them to get them...so they will listen. Maybe it's the average age of the typical Sales Person...not street savvy. I guess I'm smart enough to know where the AM band is and I'm 32...now that is a Sales Demo. Answer that logic DE.

Now what will be interesting is once everybody has HD radios at home and in the car...that once the infrastructure is in place that is...moving these AM stations over. Question to DE...how many years are we away from getting to that point? And can these HD2 stations have more wattage like the old blow torch AM had...is that even possible? Covering thousands of miles perhaps like they do now at night?
 
redbullfan said:
Strange point to make here...So you say that Young people don't listen now to the product on AM, but would on FM....sounds like your admitting that it's not a product problem, but a Promotion and Marketing problem....ummm so the Suits are failing to attract younger listeners and don't know where to find them to get them...so they will listen.
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It's an AM problem. Those under about 50 grew up on FM, not AM. When you take the same product and put it on FM, the under-55 group that has interest in talk finds it and listens. I've already given many of the examples, and am tired of saying the same thing to you over and over: put the same format on FM and the 25-54 numbers increase, generally quite considerably.

Maybe it's the average age of the typical Sales Person...not street savvy.
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Ad agency clients generally are the ones who specify the target ages of any campaign. They do this because they know where the profit is. The agency simply does the creative and places it, mostly based on cost per point goals in the target age. Sellers can not get an agency to change the target demo.

I guess I'm smart enough to know where the AM band is and I'm 32...now that is a Sales Demo. Answer that logic DE.
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The only thing "logic" and "lunacy" have in common is that they start with "L." Your point is absurd, since AM nt stations have essentially no 25-34 listeners.

Now what will be interesting is once everybody has HD radios at home and in the car
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Yeah, right. It has been 4 years since HD started rollling out, and there are less than half a million HD radios out there, most of them seriously defective first and second generation crap. HD is stillborn.

...that once the infrastructure is in place that is...moving these AM stations over. Question to DE...how many years are we away from getting to that point?
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How many years is "never?"

And can these HD2 stations have more wattage like the old blow torch AM had...is that even possible?
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A 50 kw AM has 500 watts of digital signal. You can't compare digital with analog, anyway.

Covering thousands of miles perhaps like they do now at night?
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Even the old 1-A's, 25 of them, are only portected to 750 miles, but most are good for much less do to non-US stations on the same channels. In any case, radio usage is so low at night that it does not matter... and radio is bought as a local medium, so coverage outside the home metro is in nearly every case valuless.
 
The Midnight radio network on WBAP is a massive program that covers the entire Country, Canada and parts of Mexico at night. That program is incredibly popular with Truckers as well as Non-truckers due to it's diversity of issues they talk about. I would assume that is a good chunk of WBAP's revenue as well as the other stations that air the program.
 
redbullfan said:
The Midnight radio network on WBAP is a massive program that covers the entire Country, Canada and parts of Mexico at night. That program is incredibly popular with Truckers as well as Non-truckers due to it's diversity of issues they talk about. I would assume that is a good chunk of WBAP's revenue as well as the other stations that air the program.
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The revenues from that sort of show are really minuscule today (except to syndicators), since most truckers have changed static-laden low quality skywave AM for XM and Sirius which are impervious to fading and static and available nationwide with all day content for truckers.

The host of the original WBAP truckers show went to satellite, and the new show, syndicated by Dial Global, probably does not create anything but local revenue, if any, for WBAP. It's very uncommon for syndicated shows in overnights to create any overnight revenue, anyway. Of course, WBAP probably saves a lot on costs due to the syndication deal.

As to your hilarious comments on WBAP'scoverage, the FCC only protects the old Class 1 A clears to 750 miles at night, and stations in foreign nations are not bound to any of that.

The US has licensed fulltime stations on 820 in Seattle, Salt Lake, Tampa, Richmond, Elmira, Fredericksburg and other places. Canada has several major stations there, as does Mexico. There is a 50 kw station in Guatemala City, and 50's in Colombia and Venezuela to name a few. As well as adjacrent-channels on 810 as close as Kansas City, Odessa, Dernver and San Antonio.

So the consistent night coverage of WBAP is a few hundred miles, at best, with interference from co and adjacent channels limiting that severely.
 
Back to the AM v FM debate for talk radio...

I used to think "95.550" KFYI FM / AM made a lot of sense. But with the latest book, maybe CC ought to consider "102.550" KFYI instead. I mean if you're going to kill a once-great Country station, you may as well put it out of its misery. This "death by a thousand cuts" is no fun for anyone. And it appears that 95-5 The Coyote is like crabgrass: it's everywhere and you can't kill it.
 
CC would not flip 102.5 away from Country...look for a relaunch very soon. Maybe Tim and Willy will be brought back. CC isn't even considering moving KFYI to FM...they are successful...why fix what isn't broken.
 
redbullfan said:
CC would not flip 102.5 away from Country...look for a relaunch very soon. Maybe Tim and Willy will be brought back. CC isn't even considering moving KFYI to FM...they are successful...why fix what isn't broken.
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KNIX is broken, or at least in need of some marquee talent to jump start the ratings, IMHO.
 
AM is dead, and FM isn't really that far behind… …especially with the programming decisions made, but more important, the existence of…

* iPods/iPhones (which all the goodies will soon propagate to most other phones), letting you take your entire music library wherever you go

* Pandora/last.fm that offer all that radio music mix WITHOUT the commercials and annoying chatter…

* Podcasts that replace talk radio listenership and even live audio streaming with callers/internet posters participating live…
 
j henry waugh said:
* Podcasts that replace talk radio listenership and even live audio streaming with callers/internet posters participating live…
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Yeah, but nowhere near as entertaining as El Rushbo. ;D
 
KOHS said:
redbullfan said:
CC would not flip 102.5 away from Country...look for a relaunch very soon. Maybe Tim and Willy will be brought back. CC isn't even considering moving KFYI to FM...they are successful...why fix what isn't broken.
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KNIX is broken, or at least in need of some marquee talent to jump start the ratings, IMHO.
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But yet they have let all their marquee talent get away. While they let T&W don't forget Foster and Goddard decided to jump ship to green pastures. So who do they chase?

It is a shame as KNIX used to be a great radio station. Makes you wonder when 'the change' will move upward?
 
Yes, a shame. Such a heritage station, with talent no one can name....It would've served KNIX well to have hired some of the better known local talents. Seems to have worked for KMLE.
 
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