Butler fans are diehard. There is a guaranteed audience that is probably larger than anything ESPN syndication could bring to the boys at 1070. Add in the few dollars coming in for on-air sponsorship and its a win-win for them. WXNT just didn't promote it very well, and with more talk about BU on the leading sports stations in town, plus more up talk about the games on the other Emmis stations, BU basketball looks to have a future on Indy radio! Now if only I could get on board with BU basketball radio network (they do have a few other Indiana outlets).
Go Dawgs!
BTW, even football is getting into the act. BU's homecoming will be televised on My23.