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Paging David Eduardo...Paging David Eduardo...

I

ibezdechi

Guest
I know that the results would be entirely empirical and not 1000% accurate and a lot of conjecture, but how would one extrapolate a rating a station has in a small market (Grade A signal), as measured by Arbitron, and proportionally compare it to a market as San Diego (Grade A signal).
 
> I know that the results would be entirely empirical and not
> 1000% accurate and a lot of conjecture, but how would one
> extrapolate a rating a station has in a small market (Grade
> A signal), as measured by Arbitron, and proportionally
> compare it to a market as San Diego (Grade A signal).
>

About 80% of listening is in a station's 70 dbu curve. Look at your station's 70 curve vs. the larger station, look at population inside the curve and the share in that area you get. Using MapMaker and Maximiser custom geography, you can do this.
 
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