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Panama City Book

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ditdit

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Anyone heard how the Panama City book came out? It was supposed to be out today.
 
I would love to know the 25-54 #'s. Maybe someone has some info. I will say this. I think PFM may be close to taking over Island 106. What a joke. Its the fall book 2009, right? Twice a year book? Wow. Whatever that 105 Jack-like thing is sure fizzled quickly. Double 0, you maybe be in posh NYC, but you ain't gotta a
clue how to run a damn radio company with crap like that on the air.
 
Looks like Island doubled up on PFM--6.3 to 2.9. And judging from 12+ shares, probably no big 25-54 shifts away from The Big Two: PAP & Sunny--and the CC cluster with 3 of the top 4. Not a bad way to go out, JV.
 
Compeition wise: how hard a gig was GM (as long as corporate left him along). It's not like the competition
has been so great, right? Tragic imploded, Double Goose and Qantum never showeded. Smooth
and consistent. CCENG or anyone, how many years and at what stations was JV involved.

By the way ~ Nate ~ nice showing. Seem to remember you guys never had a shot. Bet the real
numbers were reasonable as well.

And, since no one is really talking about numbers, someone sent me this old reminder of another
reason why CC~PC rocks:


http://www.clearchannel.com/Radio/PressRelease.aspx?PressReleaseID=1583



This will get a response. ;D The other thing I was going to ask Wooten Engineering Services for was for a concsise report on radio towers, heights and of course strobies, since nothing is being talked about....rob what do you think of the numbers...other than WPAP?
 
Can't really comment on the ratings....revealing those numbers in that demo would piss off Arbitron (and my employer too)....I am sure you can get them somewhere....CCPC did OK but personally I wouldn't give us a grade any better than a B....we could have done better, a lot better....THIS IS MY PERSONAL OPINION.....JV was here from 98 until around 03 (I think)....then he went to work for Entercom and then back to Clear Channel in Bham before coming back here a couple of years ago...I think those dates are right.....gonna miss him

Tibbs...thanks for the mention of the OLD news from 2006.....but that was 3.5 yrs ago.....I try not to live in the past whenever possible ;)

All the strobies are functioning and WPAP got a new final tube this afternoon...used to have to do that kind of stuff at midnight but since PAP has a full power backup transmitter, I was able to go out to the site today and change the tube during normal business hours with no interruption of the carrier (well...maybe and 1/2 sec drop while the antenna switch was changed from one transmitter to the other)

cceng
 
cceng said:
used to have to do that kind of stuff at midnight but since PAP has a full power backup transmitter, I was able to go out to the site today and change the tube during normal business hours with no interruption of the carrier (well...maybe and 1/2 sec drop while the antenna switch was changed from one transmitter to the other)

cceng
Click to expand...

Aren't backups sweet :)
 
Tibbs2 said:
Compeition wise: how hard a gig was GM (as long as corporate left him along). It's not like the competition
has been so great, right? Tragic imploded, Double Goose and Qantum never showeded. Smooth
and consistent. CCENG or anyone, how many years and at what stations was JV involved.
Click to expand...

Couple of things complicate that particular gig:

1. The enormous number of signals vs. the lack of human beings. Consider this. PC has about* 18 rated stations & 14 local FMs, while Nashville has about 22 rated stations & 18 local FMs--but Nashville has 9 times the population. * (I say "about" because my third-grade arithmetic skills aren't what they used to be). The margin for error in PC is very small. And, from a ratings standpoint, the tiny sample (450 in-tab, or thereabouts) invites the kind of wide swings from book to book seen in every other small Arbitron market--from a 10 share to a 5 share to a 10 share. Statistical BS.

2. The burden of being the only stations running commercials is huge. Try competing year after year with a dozen stations running "commercial free" 24/7/365.

3. WPAP and WFSY have been playing defense for a couple decades now--and they've done a great job. (Sunny is harder to defend, because the attacks come from about six different directions--and, of course, they're all "commercial free"). But most radio GMs and programmers don't know how to play defense. It ain't in their toolkit. To make it even trickier, the suits in SA expect INCREASED revenue and cash flow to happen EVERY YEAR... while you're playing defense.

Not as easy as it looks...
 
RNR....you said "The burden of being the only stations running commercials is huge. Try competing year after year with a dozen stations running "commercial free" 24/7/365."

You could also read that as: The burden of being the only stations running commercials is huge. Try competing year after year with a dozen stations running spots for a couple of bucks a piece 24/7/365.
CCENG
 
RNR, I guess I need to be clearer. I just meant that the quality of the products is so rough that you don't have to work hard to sound better than the other 60 stations. It's a nightmare down there for revenue or
lack thereof. Yeah, back centuries ago it was the dollar a hollar. Pirate was at 97 cents, I heard many times.
Same was true in Ft. Walton...$5.00 spots galore. I can't remember the rates anymore, cause thankfully I didn't sell.

If I was parked at a company in PC, it would have to be CC. I dunno how the others don't have turn over
galore. Oh, wait...there is no one working at most of them...

I'd love to know what Quantum and Double OOOOOO say behind closed doors about that market. Nashville
is over-radioed, revenue wise...a couple of the stations are almost 24/7 without ads. Then again, those
aren't that much better sounding than some of PC's....
 
Qantum isn't in PC, are they? It's Magic you're thinking about (Q is over in FWB), right?

Here are some rough guesses at overall billing. I'm undoubtedly off by a few hundred grand here or there, but for purposes of this casual conversation, I'd bet a dollar I ain't that far off. I'm guessing that total radio billing for PC is somewhere in the $6 million to $7 million range, with CC accounting for half of that, Magic at somewhere in the $1.5 million to $2 million range, and OO somewhere between a million and $1.5 million.

When you each have 4-5-6 radio stations, none of them have to bill a shitload of money individually for it to add up to a fairly tidy pile. If OO averages something like $10 to $15 a pop on those four sticks of theirs (adding up to, say, a $50 "combo" buy) and they knock out just 2,000 units a month--which one great AE or four lousy AEs could do in their sleep--they're at $100K a month. Run the SOB for $70K a month and it spins off 30 percent cash flow--enough to pay the mortgage and keep Terry Bond on the yacht. Ain't no big deal.

And, Charlie, you're right. Most of the time the Magic/OO stations aren't really running "commercial free," but rather a lesser number of much cheaper spots.

But, no, it ain't a piece of cake down there. But, yes, the three consolidators in the market are all still squeezing out some cash flow--and that's why there haven't been any "fire sales"... and may not be for awhile.
 
redneckriviera said:
Qantum isn't in PC, are they? It's Magic you're thinking about (Q is over in FWB), right?

Here are some rough guesses at overall billing. I'm undoubtedly off by a few hundred grand here or there, but for purposes of this casual conversation, I'd bet a dollar I ain't that far off. I'm guessing that total radio billing for PC is somewhere in the $6 million to $7 million range, with CC accounting for half of that, Magic at somewhere in the $1.5 million to $2 million range, and OO somewhere between a million and $1.5 million.

When you each have 4-5-6 radio stations, none of them have to bill a shitload of money individually for it to add up to a fairly tidy pile. If OO averages something like $10 to $15 a pop on those four sticks of theirs (adding up to, say, a $50 "combo" buy) and they knock out just 2,000 units a month--which one great AE or four lousy AEs could do in their sleep--they're at $100K a month. Run the SOB for $70K a month and it spins off 30 percent cash flow--enough to pay the mortgage and keep Terry Bond on the yacht. Ain't no big deal.

And, Charlie, you're right. Most of the time the Magic/OO stations aren't really running "commercial free," but rather a lesser number of much cheaper spots.

But, no, it ain't a piece of cake down there. But, yes, the three consolidators in the market are all still squeezing out some cash flow--and that's why there haven't been any "fire sales"... and may not be for awhile.
Click to expand...

I'll amend my own Crystal Ball guesstimates...

Say OO does 2500 units (or the equivalent) per month--less than what one healthy station there could do 20 years ago-- and brings in $125K... and runs it for $70K... then you've got enough to pay the mortgage on whatever's left of a $6 million mortgage--possibly restructured by this time, anyway (everybody's doing it who can get away with it). Catch my drift? They're 5 or 6 years into it...

On the other hand, CC--according to my wild-ass guessing above--would be tossing one or two million a year back to Texas... and Magic? Well, their internal strife over the past few years is well documented, but ya gotta figure that they're doing alright if they're somewhere in-between these two scenarios. A lot depends on how the empire was financed, but operationally it looks like a profitable venture from this far away.
 
RNR ~ i think you're right on all you mention. I think the recession has killed a million of the revs, but a go team could pull some smark rabbits out of their hats and create. I have no clue how good the non-CC money generators are. PC was beat up by tons of sales people back when there were half the stations in the mid-80'. I can only imagine. That being said, offering better products and some old skool marketing and pizazz would be necessary. Not like there's that many businesses left along Front Beach Road now that it's a wall of condos...

Seems like I heard the market was not yet $10M about five years ago? Certainly now it wouldnt be above that.

Oh, and yeah, misspoke on Qantum being there. Meant Magic, Bay and Dude. And of course that drop dead sexy HAM OPERATOR slash CC ENG probably brings in $5M a year for CC in charm and positive ENGergy. How would ya compete with the likes of that?

Still, though, ya know "we could." Do wheelchairs really rust from sea air/salt water? Doesn't vodka and gin protect even fake metals?
 
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