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Panama City Radio History

N

NWFLRadio10yrs

Guest
Hello:

I've been coming and visiting the board for a couple years now, but I haven't posted much. I have to say this board is great and many of you bring back so many memories about radio. I grew up in Panama City and lived there from 1985 - 1996, but my parents lived there for many years after that. I currently live in Pensacola and I still keep up with radio in PC. I would like to share some of my favorite Panama City memories and what I remember about the stations and how they have changed over the years.


94.5 (now the Fox) - This station by far has seen the most format changes that I can remember. I remember this station was "T-94" when I moved to Panama City. Around 1986 or early 1987, they dropped the "T" and just simply called themselves "FM 94" and they played mild top 40, but they weren't nearly as hard as WPFM. They were a good station. Around the summer of 1987 I believe, I called them to request a song one night and the DJ answered "WJST", and told me they now played country. I hated that. They kept the country format for a while, and I remember seeing their billboards around town. It had WJST wooden, almost like a fence, and there was a cowboy with a rope sitting on the T. Anyway, they remained country until 1989 when they switched calls to WWZR and they became a hard rock station and indentified themselves as "Z-Rock". They were only Z-Rock for a matter of months before changing the calls back to WJST, and they switched to a southern gospel format after that. They were southern gospel for about a year before reurning back to country. For a while they called themselves "B 94.5". It was probably 1992 or early 1993 when they switched again. This time they called themselves "Beach 94.5" and their calls were "WPBH". They were now an oldies format. They kept the "Beach 94.5" name for a most of the 90's, but in the mid 90's they evolved out of the oldies format and moved to a more AC format. Around 1997, they returned to oldies. In the late 90's, the oldies format and the calls were moved to 99.3. Eventually, 94.5 became more of an alternative station when they became "Pirate Radio" and BC and Bubba returned to Panama City radio. In the early 2000's, they became the Fox (what they are now).

95.9 - When I first moved to Panama City, 95.9 was "WVBM", a hip hop station. Around 1987, the station was sold and the new calls were "WRBA" and they called themselves "Bay 96". They were an easy listening station at first, but evolved into more of an AC and Hot AC station to compete with Sunny 98.5. In 1994, they decided to drop the identity and format, and became known as "Arrow 95.9", and they have been that ever since.

96.9 - This station boosted their signal from Dothan in 1989 so that we could hear them in PC. They were known as "Q97" . I remember every weekenight they did the "Night Flight" from 10pm to midnight, and that was 2 hours of rewuests and dedications. In late 1989, they changed and became "WDJR", a modern rock station. Eventually, they referred to themself as "The Monster". Right before they switched to country in 1992, they became "Garth radio" for about a week where they played Garth Brooks all the time.

103.5 - 103.5 originally signed on in 1989 as "WBKL - Cool 103.5" playng oldies. Zippo in the morning was a favorite among listeners. In early 1991, they decided to do something I had never heard of. They kept the olodies format during the day, but on Friday and Saturday nights they played techno music and broadcasted from Spinnaker. There was just something about hearing the liners "You're listening to the dance party live from Spinnaker on Cool 103". In October of 1991, they dropped the "Cool" name and format, and became "WDRK - Rock 103", and they remained that until 1998, when 107.9 and 103.5 switched frequencies. The station was now "Mix 103" and for a while they simulcasted with "Mix 103.1" in Fort Walton Beach. They eventually became a light rock station before becoming "Max Country 103" in 2001. 3 years later, they resurrected "Kat Country" on 103.5 and changed the calls to WAKT, what they are now.

105.1 - I remember Cat Country debuted on this frequency in late 1992. Eventually, they changed their identity from "Cat Country 105" to "Kat Country 105". They remained country until 2001 and then became a jazz station. One of the most notable DJ's on this station was Robert Michael Greene, who was tragically killed in a car accident in 2000.

105.9 - I remember when this station was "Love FM". They played slow songs. In 1987, they changed their calls and format, and became "WILN - Island 106", but they were more of a Hot AC station. On Januray 1,1990, Island 106 switched to a Top 40 format to compete with WPFM. Their liners used to say "Taking you into the 90's, we are Island 106". Norm Tanner did mornings at that time and did a good job. Island 106 changed a lot over their years and eventually became more a dance station.

107.9 - By far, my favorite station in the Panama City area in the 80's....WPFM "The Great 108". In the 80's, I used to call the station and request songs all the time. I won my very first album from Kent Bailey when I was the 8th caller to get through at 234-0000 (or double o double o as they used to say). Preston Young used to do the morning show with then Channel 7 (and later 13) weatherman Captain Norm Miller. Since I liked to stay up late at night (when I didn't have school), The "Midnight Watch" with Little John was what I listened to. He would do the Rag Time News every hour, which was the best of the worst news in the world. At 3:10 every morning, he would do "Little John's Lunch" where he would tell you what he had for lunch that morning. He would play some organ music and say "Yes my friends, it's time to gather around the radio for the segment you have all been waiting for....it's time now for "Little John's Lunch". Then you would hear him wripping through a bag and he would tell you what was in it. I still have a segment on tape that I found recently when Little John said "This looks interesting. This morning we are having "Breast Salad". Get your mind out of the gutter would ya? I'm talking about salad with strips of chicken breast in there". He would then play the organ music again to say what he had to drink in his "Earth Girls are Easy" thermos, and a lot of the times it was sun tea sent to him from "two fat ladies in Wewa that live in a un-heated, un-air conditioned trailer". He would conclude the segment with "Join us once again, same BAT-time, same BAT-channel. as we once again dive into that brown paper bag because you (like me) still refuse to use that darn Dukes Of Hazzard lunch box. See if we cut the mustard or spread the mayonaise...we'll be looking for you happy face 3:10 tomorrow morning for the continuing saga of "Little John's Lunch".I always used to love seeing what he had for lunch (Looking back, I don't know why though).

WPFM changed in the 90's, first becoming "Rock 108" then they even went to playing AC for a while before becoming " WLHR - Hot 107.9". I was glad to hear they once again returned to WPFM in 2004.

Those are just some of memories of Panama City radio.
 
> 94.5 (now the Fox) - This station by far has seen the most
> format changes that I can remember... 1989 when they switched
> calls to WWZR and they
> became a hard rock station and indentified themselves as
> "Z-Rock". They were only Z-Rock for a matter of months
> before changing the calls back to WJST,

I don't know if it was a rumor or not, but my understanding was that when they were broadcasting the "Z-Rock" format they were owned by a church or a christian school. Maybe they bought the station while under contract for the "Z-Rock" format? Preachers playing Megadeath and Sepultura on the radio in 1990 in the bible belt was nothing short of cool.

> 96.9 - This station boosted their signal from Dothan in 1989
> so that we could hear them in PC. They were known as "Q97" .
> I remember every weekenight they did the "Night Flight" from
> 10pm to midnight, and that was 2 hours of rewuests and
> dedications. In late 1989, they changed and became "WDJR", a
> modern rock station. Eventually, they referred to themself
> as "The Monster". Right before they switched to country in
> 1992, they became "Garth radio" for about a week where they
> played Garth Brooks all the time.

For several years 96.9 was the BEST rock radio station in the wiregrass with listeners in Dothan, Panama City, Destin, and all the way over to Tallahassee and Albany. It was a sad day when they switched to country, but it appears to have paid off.

> "WDRK - Rock 103", and they remained that until 1998, when
> 107.9 and 103.5 switched frequencies.

I think 103.5 was Rock 103 until 1992 or 1993. For a while Rock 103 had an Alternative show on Friday or Saturday night that was great. It was hosted by the station owner's son and he had a British or Australian accent. They promoted the hell out of it and I can rememeber people passing out fliers for it at clubs in Pensacola (where people would have to DX the station to hear it). On one show a few days after Rollins Band played at a bar in Pensacola he played nothing but Henry Rollins songs for about 3 hours. The weekend Alternative show ended when the station was sold.

> WPFM changed in the 90's, first becoming "Rock 108" then
> they even went to playing AC for a while before becoming "
> WLHR - Hot 107.9". I was glad to hear they once again
> returned to WPFM in 2004.

I can remember 107.9 being an Alternative station around 1993, but I don't remember much about it. Was Rock 108 Alternative leaning? I also remember them stunting for about a week with Phone Book Radio where they acted like they were reading the business pages out of the Panama City phone book but they were actulay reading listings for past and prospective advertisers.
When 107.9 returned to WPFM in 2004 most of us were hoping for the return of "The Great 108". It was quite a disapointment to get 107.9 'PFM instead.


I also have fond memories of WKGC 1480 AM from the late 80's till around 1995. They were a true college Modern Rock/Alternative station with the most pitiful coverage of any AM I was aware of at the time. They were a daytimer that covered the beach but the signal in town was spotty at best. The last few times I went through Panama City 1480 was simulcasting 90.7, their NPR station... what a sad loss.

Another great memory of Panama City radio was the early days of 97.7 "Pirate Radio". The story has been posted here before and I can't begin to recreate it, but it involved some cool and illegal stuff. I think some people lost a lot of monney and eventually they were shut down for a while (by the FCC?) before resurfacing with Howard Stern as active rock 97X.
 
>
> I can remember 107.9 being an Alternative station around
> 1993, but I don't remember much about it. Was Rock 108
> Alternative leaning? I also remember them stunting for
> about a week with Phone Book Radio where they acted like
> they were reading the business pages out of the Panama City
> phone book but they were actulay reading listings for past
> and prospective advertisers.
> When 107.9 returned to WPFM in 2004 most of us were hoping
> for the return of "The Great 108". It was quite a
> disapointment to get 107.9 'PFM instead.

You are right, I forgot to add that. WPFM remained "The Great 108" until February 1992 (I believe) when the IRS (or FCC) shut them down for tax evasion or something. They were off the air for at least a month or two, and they came back as "Power 108". Right after the came back on the air (but before they relaunched as "Power 108"), I remember they had some kind of spooky voice doing a countdown. He would say something like "One thousand....999, 998, etc" then they would play some weird music.

Anyway, they remained "Power 108" for about a year and a half, then around September 1993, they changed to "Kiss-FM", but that only lasted about a month or so before they started playng alternative and became "107.9 The Zone". They were the Zone until about 1995, then they switched back to Top 40 and became "Mix 108".
>
>
> I also have fond memories of WKGC 1480 AM from the late 80's
> till around 1995. They were a true college Modern
> Rock/Alternative station with the most pitiful coverage of
> any AM I was aware of at the time. They were a daytimer
> that covered the beach but the signal in town was spotty at
> best. The last few times I went through Panama City 1480
> was simulcasting 90.7, their NPR station... what a sad loss.

Yes I remember WKGC AM 1480. That was where I got my start in radio was right there. I still have my very first aircheck from when I went on the air there.
>
>
> Another great memory of Panama City radio was the early days
> of 97.7 "Pirate Radio". The story has been posted here
> before and I can't begin to recreate it, but it involved
> some cool and illegal stuff. I think some people lost a lot
> of monney and eventually they were shut down for a while (by
> the FCC?) before resurfacing with Howard Stern as active
> rock 97X.

Oh yeah, If my memory serves me correctly, 97.7 WTBB used to air out of Crestview or somewhere before moving to Panama City and becoming a 100,000 watt station. I worked at Pirate Radio (and Island 106) in 1995-96 and from what I understand 97.7 was never an illegal station. They certainly had a lot of people thinking they were an illegal station though, they had me convinced. That was all just a promotion to get listeners. BC and Bubba ran that station until they left and went to Rock 103. I don't think the station ever had quit the listerner base after they left, until they got Howard Stern. I used to run a show on Pirate Radio that came in from New York called "Lovephones" if you remember that. It aired from 10pm to midnight every weeknight and Dr. Judy and Chris Jaggger took calls from people about love, sex, and relationships. That show was addicting!
>
 
Pirate Radio 97.7

My memories are very cloudy here, but I think that after the launch of "Pirate Radio" 97.7, which was indeed licensed by the FCC, the owners spent a ton of money to the point where they were nearly broke... then it was discovered that there antenna was mounted way too high, making them technically illegal, and they were fined by the FCC. The couldn't afford to pay the fine or fix the antenna, so they were forced off the air.

This could be way off... but I think that's the story I read in one of the area newspapers.

As for the other illegal activities I associated with 97.7, I'm starting to think I had them confused with the tax evasion case of 107.9.


> Oh yeah, If my memory serves me correctly, 97.7 WTBB used to
> air out of Crestview or somewhere before moving to Panama
> City and becoming a 100,000 watt station. I worked at Pirate
> Radio (and Island 106) in 1995-96 and from what I understand
> 97.7 was never an illegal station. They certainly had a lot
> of people thinking they were an illegal station though, they
> had me convinced. That was all just a promotion to get
> listeners. BC and Bubba ran that station until they left and
> went to Rock 103. I don't think the station ever had quit
> the listerner base after they left, until they got Howard
> Stern. I used to run a show on Pirate Radio that came in
> from New York called "Lovephones" if you remember that. It
> aired from 10pm to midnight every weeknight and Dr. Judy and
> Chris Jaggger took calls from people about love, sex, and
> relationships. That show was addicting!
> >
>
 
Good stuff on the Great 108 info guys ---

The changes are right - Mix 108 was the return after the little
IRS fiasco. It was owned by Milback (sp.) and bought for $600,000.
A steal by today's standards, but still was pretty much unprofitable.
They also owned Rock 103 (WDRK) - and eventually swapped 103 and 108.
Mix 103.5 then tried to group in with Mix 103.1 in FWB/Destin a few
years later. I stated before (below) that the new ownership was
mega-ego Jim Martin who was a just another ego who was not flexible
and he eventually sold out. I first tried to buy WPFM only to be
warned by one of the few honest people in radio in the mid 90's --
who was a previous WPFM heyday owner with integrity (who happens
to own a radio engineering / consulting business near PC - a real
VIP) to avoid it like the plague. Regardless, WPFM became Rock
108 and then became The Zone (I think that was the order, but I
have had some vino, so who knows) The Zone 1 - ZERO - 7 dot 9.
and was decent for a few months until it went virtually lifeless.
What a skeleton of a station. Waitt bought it eventually and then
Double 0.

Mike Stone did the mornings for a while, YPY did 10-2/3., and eventually
AM. I will say this --- Captain Norm the 7/13 weatherman was one of
the most awesome people I ever knew. I could not believe he got himself
fired! Does anybody know what he is doing or how he is. It's been
quite some time since I spoke with him.

WPFM couldn't substain the days prior to 1987! The music was perfect
(Miami Sound Machine - Janet Jackson - Pet Shop Boys - OMD - Annimotion)
you just couldn't have asked for better "sunny" bright beach music.
Rotations were less than two hours and nobody ever bitched. The music
began to diversify to much in 88/89.

Sorry not to respond to you guys below, I've been slammed and will
get to it this week.

Anybody wanna dare Double Zero (they can't have the rights to
Double Oh - Double Oh) to let a few of us prop 108 up? I'd do
it for free...okay, $5.15 hr.???? They still couldn't afford the
beer tab (although it's wine more these days) as I am not getting
any young...er.



P.S. - NWFL - was that Lovelines? I have never heard of Lovephones.
Pirate was not a pirate station, but it was a really cool idea. I
think it was the brainchild of Marc Chase (now w/ CCC) and he was
a part owner along with a few other Nashville boys (hands in everything)
including Coyote McCloud (long time radio legend in Nashville.)
That was another ownership nightmare story for the PC record book.

I don't really remember hearing much of the Kiss 108, but I do
seem to remember a billboard for something 108 when they were Kiss
108. I think that was a legal trademark issue. The billboard was
at FBR and Thomas Drive if I recall.

The the Z-Radio era was when they were saying "If it's to loud, youre
to old" and didn't have any Z in the call letters for a while.
I do remember the church connection in directly. Good grief -
that seems like about the time PCB got electricity....argh!
I never really got to listen to that time after Z, but I do
remember the Country attempt. That station was/is licensed to
Port St. Joe, was/isn't it?

Man, it's amazing how time flies and how much I have/had forgotten (ZONED OUT)
until I read the great posts. That calls for another beer, I guess.

Someone get me heads up on the good Captain.








<P ID="edit"><FONT class="small">Edited by tibbs on 03/21/06 03:51 AM.</FONT></P>
 
Re: Pirate Radio 97.7

Evaison is a unusual word --- you have to make a profit to pay
any taxes...then again, though, you have to pay employer taxes.
Ah - the little rules in life!

I know this, and it may be a different situation - I again found myself
attempting to buy my version of crack/crank/meth - another radier
station on them thar white sand beaches - this time it was none
other than Pirate/X. It was owned by Coyote McCloud/Marc Chase and
--car deal/er -- Mark P&^%@* (Nashville connection) and they were
broke/taken/screwed and P#$%^& had (I think) 51% control. Tough to
deal with. A little bolt of lightning hit a particular tower and
fried a little line in the system that was very costly to replace
and they ran it on like 1kw for ever because one of the three
was clueless about radio and the fact that you had to have a signal
people could pick up. Needless to say, I did not continue discussions
with one of those three (P). The other two are great folks who have
added lots to radio. It sank further and further and two people never
saw a dime. Radio - is the ultimate way to make a small fortune ---
but first you gotta start with a big one.

Pirate was, like 98 Surf in FWB/Destin --- "a baby that should have
never been born" is the saying I have heard for ever. Still holds
true.

There was also the time a PD sold all of the Pirate studio equipment
for a couple of $1,000 dollars. You guys remember that one?<P ID="edit"><FONT class="small">Edited by tibbs on 03/21/06 04:03 AM.</FONT></P>
 
> Good stuff on the Great 108 info guys ---
>
> The changes are right - Mix 108 was the return after the
> little
> IRS fiasco. It was owned by Milback (sp.) and bought for
> $600,000.
> A steal by today's standards, but still was pretty much
> unprofitable.
> They also owned Rock 103 (WDRK) - and eventually swapped 103
> and 108.
> Mix 103.5 then tried to group in with Mix 103.1 in
> FWB/Destin a few
> years later. I stated before (below) that the new ownership
> was
> mega-ego Jim Martin who was a just another ego who was not
> flexible
> and he eventually sold out. I first tried to buy WPFM only
> to be
> warned by one of the few honest people in radio in the mid
> 90's --
> who was a previous WPFM heyday owner with integrity (who
> happens
> to own a radio engineering / consulting business near PC - a
> real
> VIP) to avoid it like the plague. Regardless, WPFM became
> Rock
> 108 and then became The Zone (I think that was the order,
> but I
> have had some vino, so who knows) The Zone 1 - ZERO - 7 dot
> 9.
> and was decent for a few months until it went virtually
> lifeless.
> What a skeleton of a station. Waitt bought it eventually and
> then
> Double 0.
>
> Mike Stone did the mornings for a while, YPY did 10-2/3.,
> and eventually
> AM. I will say this --- Captain Norm the 7/13 weatherman was
> one of
> the most awesome people I ever knew. I could not believe he
> got himself
> fired! Does anybody know what he is doing or how he is. It's
> been
> quite some time since I spoke with him.
>
> WPFM couldn't substain the days prior to 1987! The music was
> perfect
> (Miami Sound Machine - Janet Jackson - Pet Shop Boys - OMD -
> Annimotion)
> you just couldn't have asked for better "sunny" bright beach
> music.
> Rotations were less than two hours and nobody ever bitched.
> The music
> began to diversify to much in 88/89.
>
> Sorry not to respond to you guys below, I've been slammed
> and will
> get to it this week.
>
> Anybody wanna dare Double Zero (they can't have the rights
> to
> Double Oh - Double Oh) to let a few of us prop 108 up? I'd
> do
> it for free...okay, $5.15 hr.???? They still couldn't afford
> the
> beer tab (although it's wine more these days) as I am not
> getting
> any young...er.
>
>
>
> P.S. - NWFL - was that Lovelines? I have never heard of
> Lovephones.
> Pirate was not a pirate station, but it was a really cool
> idea. I
> think it was the brainchild of Marc Chase (now w/ CCC) and
> he was
> a part owner along with a few other Nashville boys (hands in
> everything)
> including Coyote McCloud (long time radio legend in
> Nashville.)
> That was another ownership nightmare story for the PC record
> book.
>
> I don't really remember hearing much of the Kiss 108, but I
> do
> seem to remember a billboard for something 108 when they
> were Kiss
> 108. I think that was a legal trademark issue. The billboard
> was
> at FBR and Thomas Drive if I recall.
>
> The the Z-Radio era was when they were saying "If it's to
> loud, youre
> to old" and didn't have any Z in the call letters for a
> while.
> I do remember the church connection in directly. Good grief
> -
> that seems like about the time PCB got electricity....argh!
> I never really got to listen to that time after Z, but I do
> remember the Country attempt. That station was/is licensed
> to
> Port St. Joe, was/isn't it?
>
> Man, it's amazing how time flies and how much I have/had
> forgotten (ZONED OUT)
> until I read the great posts. That calls for another beer, I
> guess.
>
> Someone get me heads up on the good Captain.

Tibbs:

Lovephones was the name of the show. I'm not sure how long Pirate ran it, but I started there in December 1995 and it was running then. We quit airing it in March of 1996 because Steve Kingston left as PD at Z100 in New York (Kingston was part owner of Island and Pirate at the time). It was hosted by Dr. Judy Kurianski (but everyone called her "Dr. Judy") and Chris Jagger. The show is no longer on the air, but you can probably do a search for it and find out some information on it.

I've wondered about Captain Norm myself. I heard he got fired from 13, but never heard why. Then he went back to 7 as the weekend meterologist, but left there with no explanation too. I wonder where he is?
>
 
I bet that was a good show. Something similar used to air in
Nashville on Rooster 106.7. I didn't get a chance to listen much,
but the time or two I did was pretty damn interesting.

I'd prefer to tell the details of the awesome Captain Norm
outside of here. I hope even if those who know, will respect
his privacy and not post here. Not really that huge of a
story. Still, I look for him on the TV everytime I am in
Seaside. It's just not right without him.

Was Steve Kingston in with the guys I mentioned owning 97 or
a group that bought it. It was about that time that things
were heating up. Although I thought this was earlier. Then
again, there have been about a million owners of radio stations
in PCB. Think anyone has ever made a profit?
 
Fuzzy memories of Pirate Radio

> Evaison is a unusual word --- you have to make a profit to
> pay
> any taxes...then again, though, you have to pay employer
> taxes.
> Ah - the little rules in life!

Tax evasion... failure to pay social security witholdings or tangible property taxes... it's all the same to the government. In the end you wind up with a padlock on your front door.

> I know this, and it may be a different situation - I again
> found myself
> attempting to buy my version of crack/crank/meth - another
> radier
> station on them thar white sand beaches - this time it was
> none
> other than Pirate/X. It was owned by Coyote McCloud/Marc
> Chase and
> --car deal/er -- Mark P&^%@* (Nashville connection) and they
> were
> broke/taken/screwed and P#$%^& had (I think) 51% control.
> Tough to
> deal with. A little bolt of lightning hit a particular tower
> and
> fried a little line in the system that was very costly to
> replace
> and they ran it on like 1kw for ever because one of the
> three
> was clueless about radio and the fact that you had to have a
> signal
> people could pick up. Needless to say, I did not continue
> discussions
> with one of those three (P). The other two are great folks
> who have
> added lots to radio. It sank further and further and two
> people never
> saw a dime. Radio - is the ultimate way to make a small
> fortune ---
> but first you gotta start with a big one.

I clearly remember 97.7 running on very low power for a long time, but if y'all don't know anything about them running with too much power or HAAT and getting it trouble for it, then I must have made it up or confused it with yet another station. What was I smokin' in the mid ninety's?

Pirate Radio on 94.5 had nothing to do with 97.7, they just adopted the name after it was abandoned, right?

> Pirate was, like 98 Surf in FWB/Destin --- "a baby that
> should have
> never been born" is the saying I have heard for ever. Still
> holds
> true.

...and finally 98 Surf is broadcasting from downtown FWB and capable of competing against 20 other local stations... the new "baby that should have never been born" appears to be Ebro's WBPC 95.1.
 
> I bet that was a good show. Something similar used to air in
>
> Nashville on Rooster 106.7. I didn't get a chance to listen
> much,
> but the time or two I did was pretty damn interesting.

Yes Lovephones was a good show. Basically people called in from all over the country with questions on relationships (and even sex). Often times I would sit in the studio and question whether or not it was approrpiate for us to be airing it with some of the callers and questions they got, and they got some pretty detailed calls as well.
>
> I'd prefer to tell the details of the awesome Captain Norm
> outside of here. I hope even if those who know, will respect
>
> his privacy and not post here. Not really that huge of a
> story. Still, I look for him on the TV everytime I am in
> Seaside. It's just not right without him.

Yes I agree.I've heard a few different things about why he was fired.
>
> Was Steve Kingston in with the guys I mentioned owning 97 or
>
> a group that bought it. It was about that time that things
> were heating up. Although I thought this was earlier. Then
> again, there have been about a million owners of radio
> stations
> in PCB. Think anyone has ever made a profit?

Yes Kingston owned Island and Pirate with some other guys. At the time, the company was called Empire Broadcasting and Don Cavelari was the main, local owner as well as the GM. At the time, Sean Phillips was PD and he had replaced Todd Shannon a few months before I got there. I'm not sure who all owned them, but I know for sure Kingston and Cavaleri owned Empire. Eventually, the stations were sold to Styles Media.

I did part time work for Island and Pirate at the time. Our on air staff included Shane McCullough and Wild Bill in the mornings, Smiley Jay middays, Buddman worked afternoon drive, Rob Roberts worked 7 to midnight, and we had a woman name Dee who worked overnights during the week. The station was getting ready for a big shake up just before I left. They had just hired Logan Kelly and Linda Scott to do mornings the same week I turned in my resignation, and the whole air staff was getting shuffled around. I used to work at Pirate a couple days during the week then I worked odd shifts at Island on the weekends, even running "Planet 106" (the dance music on Friday and Saturday nights).


>
 
Making $$$ in PCB Radio?

"Was Steve Kingston in with the guys I mentioned owning 97 or
a group that bought it?"

Yeah, Kingston (Steve Kushner) and Don Cavaleri owned Empire Broadcasting, which owned Island 106 & 97X in the nineties. Empire still exists as licensee of WRNR/Annapolis-Baltimore and WINX/Cambridge-Easton (Maryland). If I recall correctly, Don sold his interest to Steve a few years back--maybe when they got rid of the PCB pair.

"Then again, there have been about a million owners of radio stations
in PCB. Think anyone has ever made a profit?"

I'll attest that Island & 97X were very profitable for several years in the nineties--at least in terms of operating cashflow. Island was a money machine; 97X was break-even, at best--mostly owing to the American Family Association's daily monitoring campaign against Stern. (Whenever the AFA detected a local client on Howard, they'd bombard 'em with calls telling 'em they were doomed to Fiery Damnation--sorta put a damper on sales).

I'd also attest that Island 106, at the time, was among the best-programmed and promoted radio stations in America, regardless of market size--Steve's contribution. Internally, it was also a zoo--daily chaos--Don's contribution. Very nice guys, though--both of them.

Someone observed that 97.7 and 98.1 "should never have been born." I strongly disagree. Both were/are perfectly good properties victimized by a fairly incredible string of stupid decisions. The Emerald Coast seems to attract broadcasting gadflies and/or folks not prepared to function in such intensely competitive markets. Current examples: Double O... and Ebro/95.1...
 
Re: Making $$$ in PCB Radio?

> I'll attest that Island & 97X were very profitable for
> several years in the nineties--at least in terms of
> operating cashflow. Island was a money machine; 97X was
> break-even, at best--mostly owing to the American Family
> Association's daily monitoring campaign against Stern.

Breakeven ain't real profitable. Re-read your statement above.

> I'd also attest that Island 106, at the time, was among the
> best-programmed and promoted radio stations in America,
> regardless of market size--Steve's contribution. Internally,
> it was also a zoo--daily chaos--Don's contribution. Very
> nice guys, though--both of them.

No argument there. Those guys kept a good thing going, which
is hard to do. Key word again "at the time." Problem is year
in and year out of all the radio financials I saw, dealt with
and tried to find the real truth in --- only two stations had
continuous profits exceeding two years (but not more than 32 months.)
Out of 7 to 10 years back. Not great odds. And they are/were
top performing 50kw/100kw well-known stations. Hint: Double Oh
bought gold plated tin cans.
>
> Someone observed that 97.7 and 98.1 "should never have been
> born." I strongly disagree. Both were/are perfectly good
> properties victimized by a fairly incredible string of
> stupid decisions. The Emerald Coast seems to attract
> broadcasting gadflies and/or folks not prepared to function
> in such intensely competitive markets. Current examples:
> Double O... and Ebro/95.1...

While I stand behind the "should have never been born" stations -
I agree with your logic (which doesn't apply in radio!)
But, seriously, after looking
at buying 8 different radio stations in PCB over the years (and
seeing many years of tax returns and financials as well as due
diligence, etc.) PCB has to be the most over-hyped multiples anywhere
other than maybe FWB. Good or bad owner/mgmt aside (and you are
totally right on that!!!) sometimes it's more important to actually
worry about how crazy your competition is and how low they will go
(like $1.00 to $5.00 spots, etc) that you can't always overcome.
When you have to worry about that lowering of the water, you cannot
put the best product forward, etc. You know the drill. In other
markets, you compete and you focus on your niche and product
and carve out your profits and ratings. Hence - you do you own
thing, you worry mainly about yourself while keeping a close eye
on your competition, but not being obsessed with it because they
are in it for the money and product as well. Tougher to do in PCB.
Case in point, while CC is doing well in PC, it is still
flagged as a problem market that could easily be a drain instead
of a money maker. Look, also, at Cumulus in FWB giving away $5
spots on $50 M worth of broadcasting enterprises. Intensely
competitive markets are good things. The Gulf Coast is all
but suicide when you pay the crazy prices. Even though I knew
the markets extremely well --- I managed to buy two
sinking ships that had potential and showed profit. Little
things like hurricanes and 150 signals in a town of 20,000
makes it almost impossible...unless you have corporate /
stockholders who see an overall picture without seeing the
dogs.

Here's the real kicker....

Problem is -- after making profits, loosing because of hurricane
damage, rebuilding and selling out and putting some damned
decent programming on the beaches of the Panhandle -- therefore
making some money, loosing some big money and selling out for
bigger money --- if you asked me to do it again --- my answer:

Hell yes. I dunno why. It's in my blood, not my brain. That
says it all.

Hope this made sense. I didn't have time to read and edit. Just
had a quick second to respond back. Enjoyed reading your take on
it!
<P ID="edit"><FONT class="small">Edited by tibbs on 03/23/06 12:37 AM.</FONT></P>
 
Re: Making $$$ in PCB Radio?

"Breakeven ain't real profitable. Re-read your statement above."

During my personal involvement, 97X broke even while 106 churned out very comfy margins, so the combo--the business unit--was quite profitable--in the 25% range. I will say, though, that the principals were completely incapable of even so much as balancing a checkbook, so it wouldn't surprise me if the financials were a mess. As I said--nice guys, but...



"Problem is year in and year out of all the radio financials I saw, dealt
with and tried to find the real truth in --- only two stations
had continuous profits exceeding two years (but not more than 32
months.)"

Agreed. I know that before-and-after my appearance, chaos was the norm.



"Hint: Double Oh bought gold plated tin cans."

And though they're solid operators elsewhere, they can't quite grasp the reality of PCB. The old saw is that every market is different; but Panama City is more different than anywhere else! :)


"PCB has to be the most over-hyped multiples anywhere other than maybe FWB. Good or bad owner/mgmt aside (and you are totally right on that!!!) sometimes it's more important to actually worry about how crazy your competition is and how low they will go (like $1.00 to $5.00 spots, etc) that you can't always
overcome."

It requires spending on ONLY the things that matter, and the discipline to refrain from spending on things that don't. Most broadcasters can't tell the difference. Or they skimp on the things that matter. Can't get away with that there.



"I managed to buy two sinking ships that had potential and showed profit. Little
things like hurricanes and 150 signals in a town of 20,000 makes it almost impossible...unless you have corporate/stockholders who see an overall picture without seeing the dogs."

You were braver than me. I managed 6 properties in the Panhandle in 3 different markets, so can attest to your observations, but always used OPM (other people's money).



"if you asked me to do it again --- my answer: Hell yes. I dunno why. It's in my blood, not my brain. That says it all."

Hey, there's no place like it. Way too much fun. Kinda like a casino: if you walk out with more money than you brought in, it's great. But even if you don't, it's still great!!!
 
Re: Making $$$ in PCB Radio?

Awesome response! Are you still in radio? I will tell you
one thing - WSBZ - smartest radio gig (and stand alone) I
have yet to see! All the rest just flounder in trying to
make themselves look impressive to people who don't care.
Sometimes it pays to be the little guy.

What stations (if you wanna say) did you manage? I can
only imagine the stories you have to tell.
 
Re: Making $$$ in PCB Radio?

Thanks for the kind words. I concur on WSBZ--a perfect match for that little corner of the market; playing a completely different game than Qantam/Cumulus. No doubt makin' money and lovin' life.

I've been a General Manager for 30 years and did the GM thing for about 5 years in Pcola and PCB and another year in one of those little burgs up near Alabama, essentially covering most of the nineties. We should leave the calls out, though, to protect the innocent... and the guilty! Have been managing stations Up North since '98 and teach media management at one of the Big Ten universities--so I get to tell those stories and get paid for it!

I'm still tempted occasionally to do a Redneck Riviera Redux. Last year I let one of the groups fly my butt down to consider a market manager gig for one of the clusters, but felt their expectations bordered on the absurd. I think you said it earlier--something about $5 rates on a $50 million investment?


> Awesome response! Are you still in radio? I will tell you
> one thing - WSBZ - smartest radio gig (and stand alone) I
> have yet to see! All the rest just flounder in trying to
> make themselves look impressive to people who don't care.
> Sometimes it pays to be the little guy.
>
> What stations (if you wanna say) did you manage? I can
> only imagine the stories you have to tell.
>
 
> 94.5 (now the Fox) -
> This station by far has seen the most
> format changes that I can remember.
> I called them to request a song one night
> and the DJ answered "WJST", and told me they now played
> country. I hated that.

I came to Panama City in 1987, to be the sales manager of WJST. It had to be one the worst run, "larger-market" stations I've ever seen. An outfit called Asterisk (owned the Ingham [Dick & Fred...father and son] family) had bought the station, then licensed to Port St. Joe, from John Brown University. It was country when they bought it. A couple of years before, they'd bought WDXC/Fort Pierce from Ron Kight, who stayed on as the manager there. When the Ingham's bought WJST, they moved Ron over to run it. He was, without doubt, the biggest know-nothing I have ever seen. For example...his oldies policy was to ONLY play those titles that hit number 1 on the Billboard charts. I tried to debate that with him...explaining that so many classic songs...standards, in fact, never hit the top spot. I didn't work there very long.


> 105.9 -
> I remember when this station was "Love FM". They
> played slow songs. In 1987, they changed their calls and
> format, and became "WILN - Island 106", but they were more
> of a Hot AC station.

WLVV was at 106.3, with 3,000 watts. One Friday afternoon at 6:00PM, the announcer said, "And now, W-L-V-V, Panama City, leaves the air...for-ever". and the carrier was killed. After a while, the transmitter was turned back on, and all you heard...the entire weekend, was the "tick-tock...tick-tock" of a metronome, interspersed with the occasional teaser..."it's coming soon", "it'll be here Monday morning at 6", and so on.

At about 5:55 that Monday morning, the ticking stopped. Straight up at 6 o'clock, the voice of the great Charlie Van Dyke, came booming out the speakers , saying, "ATTENTION...ALL - OTHER - RADIO - STATIONS...Get the HELL outta the way...here comes Island one-oh-six", and so the pseudo-classic hits format was kicked off. A short while later, I became one of the crazy, little Island buddies (B'wana Jay and/or [for one unforgettable afternoon] Buck Nekkid), working part-time on Sunday afternoon. Everything was played from reel-to-reel tape, using a mixture of oldies and very select recurrenst from several Drake-Chenault syndicated formats...Solid Gold, XT-40 and Super Soul. Add in a few JAM jingles (Q-Cuts), and this thing had the town a-rockin'! <P ID="signature">______________
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>
 
> Oh yeah, If my memory serves me correctly, 97.7 WTBB used to
> air out of Crestview or somewhere before moving to Panama
> City and becoming a 100,000 watt station.

WTBB was an automated, 3,000 watt, A/C FM, with tiny, dumpy studios in downtown Bonifay.<P ID="signature">______________
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>
 
PCB Radio

Really enjoyed this thread....lived in PC all my life and work in broadcasting here...some of you know who I am ...or will know when you read this ;)

A few clarifications on some statements made:

The post about the "owner's son" doing a show on 103.5.....that was not the owner's son...that was Patrick Pfeffer (sp?)....his family owned La Vela...he had a heavy Austrian/German accent.....he had Jim Martin's full attention because of the $$$ he was spending with Rock 103 and 107.9....so Patrick demanded a show and Jimbo let him have one. That is it in a nutshell.

The 97.7 antenna was installed at the correct height....it is the same antenna they use today (at least for another couple of months...but that is another story for another time)....the transmitter they purchased, which I finished installing the night before I left for Czechoslovakia to do some work for the US State Department, was a 35 kw CCA piece of s**t....it was not a proven design...other CCAs running 25kw or less are "OK" transmitters (WFSY runs a 25kw CCA at 21kw and it is very reliable).....the 97.7 transmitter was put into a very small building with inadequate air-conditioning and no lightning protecton on the power line for surges.....a bad designed transmitter in a bad environment meant that the transmitter didn't like to operate at full power (they needed 33kw to make 100kw ERP)......to this day that SAME transmitter is in the SAME crappy building...and probably hasn't run full power in 10 years.....last time I was in the building it was running about 50% power....in addition to that, Chris Murray (see below) bought a bunch of used feedline and it was constantly burning up....it was finally replaced after he left by Don Cavilari.

The MAIN factor behind all the problems with the original 97.7 was a guy named Chris Murray who was the GM when the original "Pirate Radio" went on the air. He pulled all kinds of stunts which alienated programming,sales,secretaries, .....hell almost everyone.... and more importantly advertisers all over Bay County....local broadcasters are still dealing with the crap he caused...it gave ALL radio stations in the market a black eye which just has healed in the last couple of years. I think Murray is working in radio in Atlanta (last time I heard).
 
Re: PCB Radio

Was his on-air name "Totally Patrick"?

> The post about the "owner's son" doing a show on
> 103.5.....that was not the owner's son...that was Patrick
> Pfeffer (sp?)....his family owned La Vela...he had a heavy
> Austrian/German accent.....he had Jim Martin's full
> attention because of the $$$ he was spending with Rock 103
> and 107.9....so Patrick demanded a show and Jimbo let him
> have one. That is it in a nutshell.
 
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