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Panama City Talk

Is Panama City a good radio market? I didn't realize until yesterday that there is an FM Talk station there. The 12+ number looks impressive with an 8.2 in the Fall, good enough for 3rd place. Are the demos any good? Has that station been talk for a long time? What was it before it was talk?
 
Panama City is the Radio Market From Hell. Way too many stations... way too few people & dollars. And for AM stations, the worst ground conductivity in America: solid sand. So none of the AM signals--even the Mighty 590--has been worth beans for at least 30 years. Yes, WYOO has been doing FM Talk for quite awhile--at least 10 years, probably longer. If my memory serves correctly it was started by a local guy who then sold to Styles (now Magic), but I may be wrong. As far as ratings go, the new (Spring 06) book comes out this week, so whatever we might say will be history within 72 hours anyway. But, generally, WYOO has always been a middle-of-the-pack player, so far. Hard to dislodge the Clear Channel Twins usually at the top.
 
WYOO was started by Randy Wahlberg....not the sharpest stick in the pile when it comes to broadcasting....he sold it to Tom Dibacco when Tom had "Bay96" aka WRBA 95.9.....when all the smoke cleared from the start up of Styles, he had to sell WRBA....and kept WYOO. WYOO's transmitter site was shared with WRBA in the "Highland Park" area in Panama City until a couple of years ago when it was moved to the Laurie Avenue Interference Tower.....the one with 100.1, 101.1, 105.1 and 105.9 on it.....you can't pick up anything within a mile of that tower except those stations most of the time....it would be interesting if the FCC ever came to town and measured the intermod across the FM band at that site.
 
It's a great market for one specific engineer.
I dunno, maybe we could take a survey of previous (or even current) radio owners who have made any money in PCB since the mid-80's:
 
cceng said:
WYOO was started by Randy Wahlberg....not the sharpest stick in the pile when it comes to broadcasting....he sold it to Tom Dibacco when Tom had "Bay96" aka WRBA 95.9.....when all the smoke cleared from the start up of Styles, he had to sell WRBA....and kept WYOO. WYOO's transmitter site was shared with WRBA in the "Highland Park" area in Panama City until a couple of years ago when it was moved to the Laurie Avenue Interference Tower.....the one with 100.1, 101.1, 105.1 and 105.9 on it.....you can't pick up anything within a mile of that tower except those stations most of the time....it would be interesting if the FCC ever came to town and measured the intermod across the FM band at that site.

You left out 94.3,95.1,96.3,97.1,99.1,102.1,104.3,106.7,etc,etc,etc :)

Oh Charlie, forgot to give you the Nortel CD. Will mail it to you
 
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