Pandemic Brings Ratings Trouble for NPR

[Y2kTheNewOldies]

https://news.****************/articles/n39098/Pandemic-Brings-Ratings-Trouble-for-NPR

Broadcast ratings for nearly all of NPR's radio shows took a deep dive in major markets this spring. A lack of Americans commuting to work and school due to the coronavirus pandemic is being blamed. The network's shows lost roughly a quarter of their audience between the second quarter of 2019 and the same months in 2020.

Per the NPR website and Lori Kaplan, the network's senior director of audience insights, people who listened to NPR shows on the radio at home before the pandemic by and large still do. But many of those who listened on their commute have not rejoined from home. And that threatens to alter the terrain for NPR for years to come.

Isn't Donor Dollars the issue here in some cities.

 

[TheBigA]

Isn't Donor Dollars the issue here in some cities.

Depends on how you view the story. I posted a different link yesterday, and they reported it as broadcast listeners migrating to digital:

http://www.insideradio.com/free/pan...cle_ad564922-c723-11ea-a59e-e3f2f9a82b50.html

They say there's a 10% net gain of users. But this is giving the national view, not looking at local stations. So donor dollars aren't an issue.