Pandora In Bars

[TheBigA]

This is one of those stories that might need a little more research:

Radio, Pandora head-to-head in a new venue.
For years, radio programmers and managers have worked to have their stations played in stores, bars, and restaurants, seeing public places as another avenue to expose their product to new listeners. But those businesses have a new option: Pandora.


Only one problem, and for Pandora, once again it's one word: Royalties.

People who run stores, bars, and restaurants have lately been receiving letters from BMI and ASCAP demanding royalties for the music played in their establishment. That royalty will also apply to Pandora. Just as it applies to SiriusXM.

 

[EDwalker]

This is one of those stories that might need a little more research:

Radio, Pandora head-to-head in a new venue.
For years, radio programmers and managers have worked to have their stations played in stores, bars, and restaurants, seeing public places as another avenue to expose their product to new listeners. But those businesses have a new option: Pandora.


Only one problem, and for Pandora, once again it's one word: Royalties.

Here's your research. Pandora picks up the royalties are part of the fee:

http://www.dmwmedia.com/news/2011/11/01/pandora-offers-customized-music-for-businesses

 

[TheBigA]

That's fascinating. Thanks! They provide "scent?" Hmmm.

Sounds a lot more like 21st century Muzak than competing with radio.

Most of the stores and restaurants I go to use Sirius in order to escape competitors' commercials.

 

[Jay Peninger]

Makes sense for Pandora to pander themselves to businesses in such a way... Finding money via Internet broadcasting isn't easy and turning a profit boarders on the impossible.... So finding a niche by streaming commercial free to businesses for a fee has potential and it could be that they are changing their strategy a bit and going after Sirius customers with current technology and waiting a few years until the technology is more mainstream for net radio....