• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Pandora Stock Plummets 17%

Wow...and analysts are advising stockholders to "get off the bus and find a new means of transportation? Why? Because Pandora is too focused on OTA radio, and not enough on all the other benefits of the internet. And they're right. Look at Google. Why is it growing by such an incredible amount? Video ads are more valuable than audio ads. By focusing strictly on audio, Pandora is missing the biggest area of growth available to it.

My view is more critical: By focusing on being a personalized music distribution service, the company is a one-trick pony that uses very expensive content. The content costs continue to kill the company's profitability. It would be far cheaper for Pandora to hire musicians to create its own content than rent music from major record labels.
 
Which is why StreamLicensing is in a test phase of a player that delivers some video ads along with your audio streams. Also DjcMedia has been working on a new player to help independent broadcasters monitize their stafions. Independent Radio is where its at.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom