From what someone just posted over on the dentist board, Party 105.3 is now being simulcast on 101.5 FM in Nassau County, I'm guessing on the translator that up until now was rebroadcasting WLIX, the religious station that replaced Radio X. I can't receive anything but a mishmash of signals and static on 101.5 where I am in Queens, but can anyone confirm?
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Party 105 translator in Nassau County?
- Thread starter neo11
- Start date
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herethere
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Confirmed. Just got home from the Roosevelt Field Mall, and I was flipping, and I found it. It wasn't the greatest signal strength, but it was fairly listenable on the Meadowbrook. However, as I got to the Southern State, the Jersey hot-talker 101.5 started squashing it. I did hear Nikki on the air, who I last heard out east on 101.7 The Beat, (or the "Beach"?). Sounded fun!
neo11 said:
Yes, La Nueva Fiesta 98.5 has been simulcasting on the fairly new 96.9 translator of Suffolk County for a few months now too. The goal there is to reach the Brentwood & CI area in addition to Farmingville. At one point they had blitzed 5th avenue in Bay Shore, where every telephone pole had a sign for La Nueva Fiesta 96.9 FM. Most were down within 24 to 48 hours, but a few remain.
Wow! I can hear Party in Garden City! The signal is great, full stereo and BDS too! I got to hand it to them, this is big for Party and the TMO group. The amount of business, clubs and retail that they will get now is going to be amazing! Could 2008 be the year of TMO? This company was in the emergency room with no life at all a few months ago, now fast forward and they are a major force on LI with 5 fm signals, and two exclusive formats.
I remember the first LIR, before DRE, the company name was Phoenix media.
Phoenix (mythology), legendary bird that lived in Arabia. The phoenix consumed itself by fire every 500 years, and a new phoenix sprang from its ashes. Early Christian tradition adopted the phoenix as a symbol of immortality and resurrection.
Lets face it, this board is dead until TMO does something. We all listen, and they are the only LI radio company that tries new things and new ideas, maybe they fail sometimes but they keep this industry exciting. I hope they win big. I think they will.
I remember the first LIR, before DRE, the company name was Phoenix media.
Phoenix (mythology), legendary bird that lived in Arabia. The phoenix consumed itself by fire every 500 years, and a new phoenix sprang from its ashes. Early Christian tradition adopted the phoenix as a symbol of immortality and resurrection.
Lets face it, this board is dead until TMO does something. We all listen, and they are the only LI radio company that tries new things and new ideas, maybe they fail sometimes but they keep this industry exciting. I hope they win big. I think they will.
ESPN on LIR?! Sounds like a great money making move to me. You say their managment does not know how to make money, well think on this,
same managment team for over 20 years
oldest broadcasting company on LI
made lots of money with philly, albany and other markets
made tons of money with the sale of LIR
still in business with the stations
Always trying new ways to make radio more exciting..
yet you say they don't know what they are doing?
Sounds to me like they clipped you in one of their moves.
same managment team for over 20 years
oldest broadcasting company on LI
made lots of money with philly, albany and other markets
made tons of money with the sale of LIR
still in business with the stations
Always trying new ways to make radio more exciting..
yet you say they don't know what they are doing?
Sounds to me like they clipped you in one of their moves.
The only money they made was when then sold wlir. They make there money on the press and M and Ds. Ron morey has had ownership for the 20 years but has no say in much anymore. Listen to the radio and see who is advertising with them? NO ONE.. No one wants to deal with a station that has nothing to offer.
I've been very critical of many of TMO's moves recently, but it seems like they are trying to resurrect Party, and launching La Nueva Fiesta on 98.5/96.9 is a great move to capitalize on the growing Spanish-speaking population in Suffolk County. WLIR is still a mess, but if it is indeed true that ESPN Radio will replace it in a few weeks, then it seems to me that TMO does, indeed, know how to make money, by leasing or selling the frequency to such a well-known name. As for Party, it's an ultra-niche format that was until recently on a very limited signal...now it's on two limited signals but for what it's worth, they probably more than doubled their coverage in terms of population, and may be able to command some better local advertisers. Ultimately, what matters most isn't if they have Verizon and Coca-Cola advertising on their stations, but advertisers that are targeting the station's listeners, and listeners who are loyal to the station and its advertisers. It seems the Party 105 fans, like the old 'LIR listeners, are a pretty loyal bunch, so I'm sure those clubs and tanning salons have nothing to complain about.
Yup, and its coming in clear here in Massapequa. Its a translator in Plainview. As far as the signal goes, I would say it makes it the furthest west in the central portion of the county where it seems to make it to the Garden City & Mineola areas. Further north and south it doesn't get out quite that far. Its also a major upgrade in portions of western Suffolk. Now you can actually hear the station when your outside of their Farmmingdale club remotes. The area 101.5 covers is small mileage wise, but covers heavily populated areas and probably doubles their coverage,
neo11 said:
Remember, TMO was a heartbeat away from selling the cluster. Also, they have had absolutely no respect or belief in the money making potential of the old 'LIR format. They moved it to the weakest link in their cluster, shut it down for channel casting and a NEOBREEZE/Chill format, have gone almost AC with it, had the opportunity to bring the signal west by using both translators or their other frequencies and have refused to do so. Latino's own comments implied that LIR as we knew it was doomed. IMHO, they've tried to make money with the format and have failed, both at 92.7and 107.1 and are constantly trying to displace it with one scheme or another, and then bringing it back as a fall back until the next scheme. Lets face it folks, the 'LIR we talk about died a long time ago, and comes back only has a placeholder while TMO tries to find a way make money with 107.1.
I miss the format, but it you can't succeed with it, you can't blame them for moving on. A niche format like that, with no range and no listeners is a waste of a frequency. Maybe getting Knicks and Rangers games out east (right now you can't even here the games in central Suffolk), isn't such a bad use of the frequency.
The unfortunate thing is that you still probably won't be able to hear Knicks and Rangers games in Central Suffolk. 107.1 The Peak comes in quite well in much of Central and Western Suffolk and in parts of the South Shore, 107.1 The Breeze also makes it in from New Jersey, so there will still be a large area which will not be able to hear ESPN Radio on 107.1, the old 'LIR frequency, but which also are not able to receive WEPN 1050 from New York.
Of course, that's if this new rumor is even true to begin with...
I'd love to know if WLIR on 92.7 was profitable in its last few years, basically after they switched back from 'DRE and up until the station was sold in 2004. I realize that the station's glory days were already behind it, but it was still quite a good (in my opinion) and unique radio station up until the end that still seemed to have a loyal following. Does anyone know what billing was like for it in those last few years before it was sold?
Of course, that's if this new rumor is even true to begin with...
I'd love to know if WLIR on 92.7 was profitable in its last few years, basically after they switched back from 'DRE and up until the station was sold in 2004. I realize that the station's glory days were already behind it, but it was still quite a good (in my opinion) and unique radio station up until the end that still seemed to have a loyal following. Does anyone know what billing was like for it in those last few years before it was sold?
There is your problem...... That is all they will pull is the clubs etc. Yeah they may double there area but where is the money on that station? And here is the sad part. The station is priced way below what other stations are charging out there and they still cant pull in the ads. Problem?? And i am talking hundreds of dollars below. Yeah fiesta was a good move but no one is biting on it. Also it does not help when your production manager gets arrested for DWI at one of the events they hosted the other night. ESPN will work but will be the only thing works. Period. And i am sure you think i am ex employee but i am not. Would never work in radio. Just have some people i know
While Party is a niche format in the US. and certainly in LI. it is not in the rest of the world. Current dance music is hugely popular abroad but for some reason never gets airplay and promoted in the US.
Party will never be no. 1 but they try to bill themselves as a New York station and their simulcast in Nassau county will bring them numbers and more hype closer to the city where dance is alive and well albeit not on radio.
Exposure and stations willing to play dance and other niche formats will help expand the boring 5 formats currently playing on all stations around the county. It's thinking outside of the box that will keep listeners tuned to fm radio and eventually bring numbers up. It may not happen with Party but I think they deserve merit for trying.
Party will never be no. 1 but they try to bill themselves as a New York station and their simulcast in Nassau county will bring them numbers and more hype closer to the city where dance is alive and well albeit not on radio.
Exposure and stations willing to play dance and other niche formats will help expand the boring 5 formats currently playing on all stations around the county. It's thinking outside of the box that will keep listeners tuned to fm radio and eventually bring numbers up. It may not happen with Party but I think they deserve merit for trying.
Although I agree that TMO might not have the most desirable management team, I give them an A++++ for having the hutzpah for resurrecting these properties and making radio exciting again. I remember commenting on these boards when everyone was bashing them for bring Vic Latino on as their OM and apparently his success has shut everyone up just like I said it would. Well again I will say that the success of the new signals will once again shut these boards up. As for the ability to earn, it will not be hard to earn in a market where there is no competition. And if they do that by way of club business, tanning salons and the like, then that will be their niche and they will earn greatly by cornering those markets. The same comments were circulating about their tropical format and I have heard some decent size advertisers on that frequency, then they were being criticized for their 2nd tropical signal and unless my ears deceive me, the boards have been quiet about that as well. So mark my words, these boards will be quiet very soon about this next move by TMO. As Ive said before, the only thing that irritates me is that the rest of the radio world didnt have the foresight to see this happening and or to capitalize on the opportunities ourselves. As for the "not an ex employee"... I do agree with the other post that says you are commenting because of sour grapes. If you truly were not an ex employee, you wouldnt have to state that. Sounds like someone that either didnt live up to the TMO standards or extremely envious of their moves.
107.1 is the weakest signal of them all, might as well put a sports/talk on there. WLIR 107.1 only comes in clearly in the most sparsely populated area on Long Island...the pine barrens.
105.3 and 98.5 always had the stronger signal, and those are the sticks to invest in. Party now has Nassau coverage, pretty nice being able to hear some dance music on the radio here in Nassau!
105.3 and 98.5 always had the stronger signal, and those are the sticks to invest in. Party now has Nassau coverage, pretty nice being able to hear some dance music on the radio here in Nassau!
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