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PARTY FM AND FUTURE NY PPM RATINGS

M

musik187

Guest
Just wondering how this station is going to be rated moving forward... Meaning, that right now the station IDs itself as being both WNYZ and WPTY (understandably so). So does anyone know if they will be rated as separate stations moving forward, or if they will be somehow just rated as one station? Just curious :)
 
Being that they are in different markets, I'm not sure. I could see if they were in the same market like WHTG and WBBO, which they are rated as one and WHTG is listed in the monmouth-ocean book. This will be interesting since WPTY is in the riverhead market and WNYZ is in NYC. As for the Nassau-Suffolk book, it could be a possibility to be rated as one.
 
d21ofnj said:
Being that they are in different markets, I'm not sure. I could see if they were in the same market like WHTG and WBBO, which they are rated as one and WHTG is listed in the monmouth-ocean book. This will be interesting since WPTY is in the riverhead market and WNYZ is in NYC. As for the Nassau-Suffolk book, it could be a possibility to be rated as one.
Click to expand...

The Riverhead/Hamptons book is embedded in the Nassau-Suffolk book, which is embedded in the NYC book.
 
PPM does have the ability to distinguish which station of a simulcast is being heard. And in the future, I'm sure JVC will want to sell ads on both stations independently so that you don't hear ads for a tanning salon in the Hamptons on 87.7 and you don't hear ads for a club in Jersey on 105.3.
 
musik187 said:
Just wondering how this station is going to be rated moving forward... Meaning, that right now the station IDs itself as being both WNYZ and WPTY (understandably so). So does anyone know if they will be rated as separate stations moving forward, or if they will be somehow just rated as one station? Just curious :)
Click to expand...

Stations doing 100% simulcasts (that means every minute of the 168 hours in a week) have the option of having Arbitron show each station separately in the books where both appear, or to do what is called "single line reporting" in which case the management decides which call letters will show the simulcast, and the other set(s) will not appear and will not even be available to the station unless they buy a rather costly special report.

We'll have to see how the company running them both decides to have them listed.

Also, a simulcast includes the ads. If they run separate ads in each area of the market, that disqualifies them for a simulcast listing.
 
Nick said:
PPM does have the ability to distinguish which station of a simulcast is being heard. And in the future, I'm sure JVC will want to sell ads on both stations independently so that you don't hear ads for a tanning salon in the Hamptons on 87.7 and you don't hear ads for a club in Jersey on 105.3.
Click to expand...

Every signal, including HD-2's and web streams, is separately encoded. Even station simulcasts that ask for single line reporting are actually separately encoded and combined by Arbitron prior to running the reports.
 
WPTY does not subscribe to Arbitron and encode their station, and WNYZ-LP will likely not be encoded either, therefore it will never show up in the ratings.
 
nyc_eng said:
WPTY does not subscribe to Arbitron and encode their station, and WNYZ-LP will likely not be encoded either, therefore it will never show up in the ratings.
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Um, no...cause both WPTY and WNYZ BOTH show up in the ratings (just look at the latest OCT 09 PPM ratings for Nassau/Suffolk and you'll see.... so I'm not sure what you're talking about...
 
nyc_eng said:
WPTY does not subscribe to Arbitron and encode their station, and WNYZ-LP will likely not be encoded either, therefore it will never show up in the ratings.
Click to expand...

Stations do not have to be subscribed to encode... in fact, in most markets there are as many non subscribing but encoded stations as there are subscribed ones.
 
musik187 said:
nyc_eng said:
WPTY does not subscribe to Arbitron and encode their station, and WNYZ-LP will likely not be encoded either, therefore it will never show up in the ratings.
Click to expand...

Um, no...cause both WPTY and WNYZ BOTH show up in the ratings (just look at the latest OCT 09 PPM ratings for Nassau/Suffolk and you'll see.... so I'm not sure what you're talking about...
Click to expand...

NYZ was Subscribed to Arb until they signed off pulse at the end of the month. If you don't subscribe you can't sell based on the reports and don't get breakdowns aside from the very general published info.

21. Do “encoding” and “subscribing” mean the same
thing?
No. A station will “encode” its signal to make itself eligible for
reporting in the PPM data. There is no charge to encode.
“Subscribers” are those stations that have subscribed to the
PPM data. Arbitron does not require a station to become a
subscriber to encode its signal. Agencies are not allowed to
share or discuss PPM data with nonsubscribing radio stations.

http://www.arbitron.com/downloads/ppm_faq_sf_agency.pdf
 
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