Regardless of what WHTT may be up to with its new Mix handle, one thing it's doing right is the Saturday Night Party Mix which features 70s and 80s dance music. It sounds like it's aimed directly at Women 35-54 and maybe even retro-thinking 25-34's. It's formidable competition to the esteemed Lance Diamond at WJYE. The WHTT show is hosted by Mikey Mike Jacobs (ex-Kiss jock and jock at the Edge), who has lots of vitality and energy not found on the WJYE and Star shows that air Saturday night. The guy is clearly having fun.
Whatever's going to happen at WHTT with this new Mix business, the station's Saturday night show is likely to pull more listeners from WJYE and Star once they flip the switch to Christmas music.[/Mike]
Whatever's going to happen at WHTT with this new Mix business, the station's Saturday night show is likely to pull more listeners from WJYE and Star once they flip the switch to Christmas music.[/Mike]