radiojomo said:
DesiArnez6 said:
Its music, its a format hole, could serve the older New York Residents well, and likely no other frequency on FM in this market would touch the format.
..And make money where? The 87.7 frequency isn't the "charity" frequency, the broadcasters and owners still want to make money somewhere. Standards would appeal to a more niche audience than Pulse or Party, an audience that virtually no advertisers want to attract. They would do worse than a dance station would. If you're saying "Wait a minute...Christian stations are charity stations aren't they?", a lot of Christian broadcasters find money in leasing the frequency to paid programming and other churches. The 87.7 frequency is similar to what is to be broadcasting in New York where its part religious, part paid programming. Churches are more lucrative than you think, while they might not make a lot in straight ahead advertising, paid programming is the way they make their dough and refinance it into their respective church...
Well apparently many here seem to think that nothing can make money on the frequency. Should it just stay off the air then as static, a waste of space? Someone would just end up putting a pirate at 87.7 then. Sure "Christian" can always "fit", apparently its all the rage across America.
Somehow Pulse 87 kept gaining listenership, why? Because its a niche format.
If there is anything to be on this format, it will be religious, or "niche"
That means, Pure Dance (Pulse style from a company starting WITHOUT financial issues at the beginning)

Or it means, Standards, or Russian Pop/Dance, Jewish etc. (Ethnic, with targeted advertising), something worth fighting over a little static for.
If it is a typical format that we already have (like Party FM apparently wasn't "niche enough" or different enough from bigger stations in the same market)... THEN no matter what it wont work. CHR- No, Urban - No, A/c - No, Classic Rock - No, etc.
It is "niche" , "religion" or "silence".