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passion

N

nino

I thought I was the only person who listened to jingle packages and airchecks to psych me up before shows...I guess I'm not so weird, after all.

Ever had deep feelings for someone with whom you know it's probably not a "good/healthy" relationship? I'm (still) in love with radio... ::)

http://www.fmqb.com/article.asp?id=723117
 
Inspiration

When I first got into radio, I'd listen to airchecks of legendary jocks at WKBW, WCFL, WLS, CKLW, and WABC. That gave me an idea of "how it should be done". It got frustrating listening to them, then listening to my own airchecks.

Later on, I used to listen to scoped airchecks of my competition interspersed with my own airchecks. That was less frustrating.

It was like the old "running from the bear" joke. You know, two guys are being chased by a bear. One of the guys says "Why bother running? You can't outrun a bear!" The other guy says "I don't have to outrun the bear. I just have to outrun YOU!".
 
It's probably not healthy to be emotionally attached to any job or career. It really depends on if you have other relationships and interests (and career options!). If you don't, your relationship with radio isn't the least bit healthy. If a layoff or firing can ruin your life, definately make some new plans and/or get help!
 
nino said:
I thought I was the only person who listened to jingle packages and airchecks to psych me up before shows...I guess I'm not so weird, after all.

Ever had deep feelings for someone with whom you know it's probably not a "good/healthy" relationship? I'm (still) in love with radio... ::)

http://www.fmqb.com/article.asp?id=723117
Click to expand...

The best thing I ever did for one of my jocks as part of our aircheck reviews was turn him on to airchecks of the radio greats. He had the potential but lacked the vision of what COULD be done and his show suffered. I gave him a CD of Jackson, Tom Kent's composite, TRDS and some other masters of the air chair to listen to and his show improved and he started to really develop himself.

CJ
 
The passion is different today, of course that is with changing times. The new passion seems to be focused on imaging. Newbies today are fixated the big voice guy with effects and other noises is the radio station. Sadly, many believe imaging is why people listen to a radio station.
 
radiorob2.0 said:
Sadly, many believe imaging is why people listen to a radio station.
Click to expand...

Maybe that's because the imaging guy gets more opportunities to entertain than the jocks on a lot of those stations...
 
radiorob2.0 said:
The passion is different today, of course that is with changing times. The new passion seems to be focused on imaging. Newbies today are fixated the big voice guy with effects and other noises is the radio station. Sadly, many believe imaging is why people listen to a radio station.
Click to expand...

A reality check. 99% of the listeners are not tuning in to hear us.

If you are a news station, they are tuning in for the news.
If you are a music station, they are listening for the music.

(Exceptions are great morning shows and some sports and talk stations.)

More Music-Less Talk/12 in a row.

The listeners are tuning in for 12 songs in a row, not 12 commercials or breaks in a row.
 
12 In a Row said:
radiorob2.0 said:
The passion is different today, of course that is with changing times. The new passion seems to be focused on imaging. Newbies today are fixated the big voice guy with effects and other noises is the radio station. Sadly, many believe imaging is why people listen to a radio station.
Click to expand...

A reality check. 99% of the listeners are not tuning in to hear us.

If you are a news station, they are tuning in for the news.
If you are a music station, they are listening for the music.

(Exceptions are great morning shows and some sports and talk stations.)

More Music-Less Talk/12 in a row.

The listeners are tuning in for 12 songs in a row, not 12 commercials or breaks in a row.
Click to expand...

My point revolved around today's radio passion seems to surround who has the best imaging. As a listener, I tune into my iPod for 2000 plus songs in a row. It doesn't have obnoxious imaging between each song reminding me it plays "12 in a row" and "we only stop the music twice an hour..." so I can listen longer.

An iPod hooked up to a transmitter offers little reason to listen when there are better interactive choices available. Maybe that's why the music video channels no long play music and instead offer content.
 
radiorob2.0 said:
My point revolved around today's radio passion seems to surround who has the best imaging. As a listener, I tune into my iPod for 2000 plus songs in a row. It doesn't have obnoxious imaging between each song reminding me it plays "12 in a row" and "we only stop the music twice an hour..." so I can listen longer.

An iPod hooked up to a transmitter offers little reason to listen when there are better interactive choices available. Maybe that's why the music video channels no long play music and instead offer content.
Click to expand...

The only people that listen to, or care about imaging, are radio nerds. It's simply a commercial to your listeners. End of story.

Your second point is completely correct...the thing that separates radio from an iPod is the content. But don't fool yourself. Radio sucks at delivering good content, and it NEVER comes in the form of imaging. You fix that part of it on your station, and you're in for a long career.

As to the passion brought up in the OP, yes, there are less and less of us with that kind of passion everyday. But to those that think the answer lies in the airchecks of old, I protest. I have GREAT respect for those that have come before us, and in what they did. But giving your jock an old Wolfman Jack aircheck and thinking that is the solution makes me sad...all that will do is spread bad fundamentals to people who haven't been in the business long enough to pass the point of irreversability.

It starts with you, their boss. YOU need to educate (or at the very least, think outside the old-school) yourself on how times have changed. It's your responsiblity to teach your jocks...not throw them in a room with old airchecks and hope that this will do it for you.
 
Airchecks are like game film, you learn from them. Instead of ripping off the bits and the surface elements, you study the method and apply it to your own style.
 
The "12-in-a-row" gambit usually backfires since the listener learns very quickly that right after that set is going to be 12-in-a-row of commericals, two songs and another speed bump of spots before the voice guy launches "another 12-in-a-row just fer yew!"
 
More importantly, listeners notice that it's never 2 songs in a row, thanks to all those fancy sweepers you run in between every record, which listeners hear as COMMERCIALS.
 
Jack Garrett said:
The "12-in-a-row" gambit usually backfires since the listener learns very quickly that right after that set is going to be 12-in-a-row of commericals, two songs and another speed bump of spots before the voice guy launches "another 12-in-a-row just fer yew!"
Click to expand...

That's why I got out of the radio biz.
Alot of b.s. the listeners aren't buying.

Kickoff 12 in a row (like it really means anything) cramming "radio junk"/promos, liners, jingles, talkovers in between every song.
All followed by a mega-commercial set of two of 5 or 6 unit sets than, coming out with a weather forecast/p.s.a. and Another 12 in a Row!!!!!!!

My i-pod kicks off 2,000 in a row.
No annoying d.j.'s/liners/sweepers/jingles.

NO hype, No interruptions, NO b.s.

(Oh, I might have just stumbled onto the newest format.) :eek:
 
12 In a Row said:
My i-pod kicks off 2,000 in a row.
No annoying d.j.'s/liners/sweepers/jingles.

NO hype, No interruptions, NO b.s.

(Oh, I might have just stumbled onto the newest format.) :eek:
Click to expand...

I get the tongue-in-cheekiness, but before people jump on that bandwagon, it should be pointed out that it would actually work against you anyway. An iPod is great...an iPod I can't control sucks!

People come to radio for music + an experience that enhances their visit to your part of the dial. Unfortunately, in spite of how many chances they keep giving us, we still suck at it.
 
Have any of you noticed that the stations that top the ratings are NEVER the "12 in a row" souless jukeboxes?

People tune into radio for more than the music. There are still stations that deliver companionship, relatability, and value added to the music. Their easy to find on the ratings sheet - look at the top.
 
radiorob2.0 said:
12 In a Row said:
radiorob2.0 said:
The passion is different today, of course that is with changing times. The new passion seems to be focused on imaging. Newbies today are fixated the big voice guy with effects and other noises is the radio station. Sadly, many believe imaging is why people listen to a radio station.
Click to expand...

A reality check. 99% of the listeners are not tuning in to hear us.

If you are a news station, they are tuning in for the news.
If you are a music station, they are listening for the music.

(Exceptions are great morning shows and some sports and talk stations.)

More Music-Less Talk/12 in a row.

The listeners are tuning in for 12 songs in a row, not 12 commercials or breaks in a row.
Click to expand...

My point revolved around today's radio passion seems to surround who has the best imaging. As a listener, I tune into my iPod for 2000 plus songs in a row. It doesn't have obnoxious imaging between each song reminding me it plays "12 in a row" and "we only stop the music twice an hour..." so I can listen longer.

An iPod hooked up to a transmitter offers little reason to listen when there are better interactive choices available. Maybe that's why the music video channels no long play music and instead offer content.
Click to expand...


I have to disagree with you, partly anyway. The reason listeners stay with any station IS the personalities, listeners identify with the supplier of the music not the music itself. When people find a restaurant/bar/club/shop they enjoyed 'being in' and 'being served in' that's why they return, it's not only the products, any market research will confirm this. I sometimes wonder how radio research is conducted (shakes head).
 
Mega dollars has been spent on research and continues to reveal, listeners tune in to a music station to hear the music.

I agree with your restaurant analogy. A great waitstaff is key but it's the food that keeps them coming back
With few exceptions, the songs are the star, not the d.j.
 
The food benefits from great presentation. The different between the corner joint and the uptown bistro is how the table is set, and the total "dining experience". Great jocks set a great table, and great servers know what dishes will work in a particular area.

And no restaurant survives serving up the same dishes over and over and over and over and over and over and over.
 
I totally agree the food benefits from a great presentation, same for radio.

However a good restaurant only survives by serving up the same dishes over and over again.
Whether you're a McDonalds or a fine bistro, they keep coming back for their favorite food.
 
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