Past Rating Question

[mrtexmex2007]

Basically for the guys who been around in the radio business for along time.

How much better is KROI 92.1 Praise doing on ratings than before when it was LA MERA MERA?

How much better is KAMA 104.9 Tu Musuca doing than before when it was KPTY Party??

 

[davideduardo]

How much better is KROI 92.1 Praise doing on ratings than before when it was LA MERA MERA?

A lot.

How much better is KAMA 104.9 Tu Musuca doing than before when it was KPTY Party??

A lot.

 

[mr.ric]

Here's another question:

How much better is KQBU 93.3 doing on ratings than before when it was Party??

Same thing with ESPN 97.5. How is it doing than a while back when it was Power??

 

[purpledevil]

Here's another question:

How much better is KQBU 93.3 doing on ratings than before when it was Party??

Same thing with ESPN 97.5. How is it doing than a while back when it was Power??

KFNC 97.5 has not seen the numbers it had with Power, since Power. That includes 97.5's stint as a rock station, a news station, Supertalk, and now ESPN. Power's numbers were very good in the Triangle, but never could compete with The Box or Majic due to it's signal limitations.

To answer your question about 93.3, might I refer you to the latest ratings from the PPM showing Que Buena doing not so buena. More like Que Inferma. While we're on the topic of rimshots, how is it that 98.5, with the same basic signal penetration as 93.3, 97.5, or 103.7 consistently has better ratings than the other rimshots, and some local stations? The rimshot handicap never seems to effect KTJM.

 

[bradgoehl]

Maybe the 98.5 Y 103.3 effect?

 

[davideduardo]

To answer your question about 93.3, might I refer you to the latest ratings from the PPM showing Que Buena doing not so buena. More like Que Inferma.

"Inferma" is not a Spanish word.

While we're on the topic of rimshots, how is it that 98.5, with the same basic signal penetration as 93.3, 97.5, or 103.7 consistently has better ratings than the other rimshots, and some local stations? The rimshot handicap never seems to effect KTJM.

KTJM is a SLR combo of two Class C's, while the others are single stations.

 

[purpledevil]

To answer your question about 93.3, might I refer you to the latest ratings from the PPM showing Que Buena doing not so buena. More like Que Inferma.

"Inferma" is not a Spanish word.

While we're on the topic of rimshots, how is it that 98.5, with the same basic signal penetration as 93.3, 97.5, or 103.7 consistently has better ratings than the other rimshots, and some local stations? The rimshot handicap never seems to effect KTJM.

KTJM is a SLR combo of two Class C's, while the others are single stations.

That's ok. I'm not a Spanish person. Would enferma be correct? I can spell in English, not so much with a foriegn language. Let me try my opinion in my own language. Mr. Ric, Judging from the latest PPM rankings, 93.3 "What Good" is not doing very good. More like very sick. So the name of the station is appropriate. What good is coming out of 93.3? Obviously, not much. I didn't realize that KJOJ-FM made that much of an impact on KTJM's numbers. The KJOJ signal really covers no one in Houston metro, and only those in the South areas near the coast get a good signal from KJOJ. Considering that is the same area that KNTE services, I would have thought that it's impact on the ratings would be minimal. I guess I am wrong.

 

[davideduardo]

That's ok. I'm not a Spanish person.

Neither are any of the listeners to that station...

"What Good" is not doing very good.

"Que Buena" translates as "It's very good" or "It's very fine." It's an idiomatic usage of "que" and can be applied to "Que rico" for "It's really delicious" or "que tonto" for "it's really dumbe" and so on.

The KJOJ signal really covers no one in Houston metro, and only those in the South areas near the coast get a good signal from KJOJ. Considering that is the same area that KNTE services, I would have thought that it's impact on the ratings would be minimal. I guess I am wrong.

KNTE is vastly less useful for the MSA than KJOJ (and even moreso than the new KJOJ facility) as it barely scratches the metro. KJOJ covers all of Brazoria, most of fort Bend and Galveston, and parts of Chambers and Harris. It pretty much meets KTJM, although this means that the borderline signal areas are mostly Harris Centreal and the far norhtern counties.

Remember that the MSA is Austin, Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty, Montgomery, Polk, San Jacinto and Waller counties. And "MSA" to Arbitron does not mean the same thing as it does to the OMB... Arbitron calls their metros Metropolitan Survey Areas, while the OMB (and Census) call them Metropolitan Statistical Areas, and frequently they are not the same.