Pay TV and Cable Providers Lost 5.8M Subscribers in 2022
Pay TV and Cable Providers Lost 5.8M Subscribers in 2022
Cable TV providers were hardest hit, with total loss of 3.5 million subscribers in 2022, compared to 2.7 million in 2021.
The largest pay-TV providers lost a total of 5.8 million net video subscribers in 2022, compared to a loss of 4.7 million in 2021, according to the latest tally from Leichtman Research Group. The pain was felt most acutely among the cable providers, who saw a total loss of 3.5 million subscribers in 2022, compared to 2.7 million in 2021. Of those, Comcast saw the biggest drop, losing just over 2 million subscribers, followed by Charter, with a loss of 686,000, and an estimated drop of 340,000 for Cox.
Satellite TV provider DirecTV also saw a big loss, losing an estimated 1.5 million subscribers in 2022, according to the research group.
This comes as traditional media’s move into streaming, which is meant to offset the loss in cable subscribers, is still in a transition phase