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Paying Air-Talent

This reminds me of when I worked for S**** Communications. A popular thing was, "Hey we need you to do promotions somewhere on the fringe of the signal. Instead of using the station vehicle, can you use your piece of s*** car, we'll cover your gas". One week later... "What gas? That's not company policy"

The main thing that bothers me about corporate radio, is something that's only going to get worse with Obamacare... Instead of hiring a small handful of quality full time employees, or even giving a small group of PT employees 20 or 30 hours. You'll see a dozen people working 5 to 10 hours a week. I remember when I was only getting like 15 hours in two weeks... and they were still hiring more people to do what I was doing, and they wanted me to train them. I understand this is going to become a necessity to sidestep Obamacare, but lets be real. You'll never get quality work from people who only invest 5 hours a week in what they're doing. Not only will they never learn how to do it well, they'll never feel they have an identity at the station, or that they're part of the "team".

Finally, I can relate to the "jock slush fund". Once I started getting some recognition for what I was doing, I pulled the "I'm going to quit and go across the street" card... amazingly an extra $2 an hour materialized out of the either during a "pay freeze".

I'm not saying I'd never work in corporate radio again, but they probably wouldn't have me now ;D Fortunately I'm a lot happier these days, and eating a lot better too.
 
Enjoyed the reply from Cedric. My comment is ... since when do today's broadcasting companies care about whether or not their employees do a good job. Their only concern is that the total employees' wages be kept as low as possible.

My last 10 years in broadcasting, all with the same company and the same station, were a financial joke to me. I was never made a full-time employee, did not get a raise of even one penny from November 2000 to my last day in August 2009, never got one minute of sick leave, never got any officially paid vacation leave, and, as near as I could determine it, when laid off I was the highest paid part-time employee in the group ... at a whopping $12 per hour.

Yes, broadcasting's bean counters will continue to reduce the work time offered their employees, but Obamacare is not to blame. Rather, as Steve Allen said about radio broadcasting back in the late 1950's but it is appropriate just as much today, "Radio did not die. It committed suicide." That fact about today's AM/FM broadcasters is why on-air employees are increasingly irrelevant.
 
Technology did have something to do with it. A computer can do everything now, and just 20 years ago that wasn't the case. There also are no more milkmen, TV antenna guys, and pay phone installers, as they have faded away as well. Radio and TV used to have a monopoly and now they don't, so the profit margins have been squeezed hard so the costs have as well.

How many businesses/businesses are unchanged from 20 years ago? How many broadcasters now require dual duties - sales/on air? Is there something wrong with the requirement that to get paid you sell something and generate the funds to pay yourself?

Most importantly, how many listeners actually know or care that there is no live body in most cases? I know the radio purists on here care, but how many listeners do? I had a group of local seniors tour my station last week and they were amazed that the station ran all night by itself and no one was here.
 
While it's probably true that most people probably are unaware of how automated modern stations are, I believe there are many former listeners like myself who've just given up on radio because it's so boring.
 
I think most people know radio is automated. Everything is run by computers now, I think the average Joe knows radio is too. Every once in awhile I still run into someone who is "amazed" that we're automated overnight, but that's rare.

I don't have a problem with automation necessarily. I don't like how it's being used. The formula for FM music stations seems to be short, vague, non-informative, non-local breaks sandwiched between a handful of songs. So yeah, I think people can instinctively feel the automation, and don't like it. I wish I could turn the radio on and hear every station airing local, original, entertaining stuff. New music, new ideas, etc... if that ever happened, radio would be huge again.
 
Local content is the key and that, unfortunately, is exactly what is now missing between the music. Automation is nothing more than a tool and, as noted by Cedric, the implementation all too often sucks.

Non-local programming has been a major fare for radio since the beginning. During the first "golden era," most programming was from one of the networks. But people knew their station was local because of all the stuff on the air other than Fibber McGee or The Shadow. Stations had a real newsman or two out there on the street producing local newscasts. The mayor and the sheriff would drop by for a chat with the morning man. You'd actually hear announcements of upcoming events, the kind that would be to minor for CC to bother with because no one in Venice cares about the new hours for the library in Bradenton. [You can read therein that 100k signals are helping to destroy local audience dedication.]

Ill quit now because everyone in here could fix the problem if given the chance.
 
We are live and local 12 hours per day and climbing. No satellites at all and everything except for about 4 hours a week originates from our building. Swap Shop, Community Calendar, high school sports, etc... In a market like ours, with a high senior population, you better be live and local as much as you can or it just won't work.

The Villages station WVLG is live about 18 hours a day, so that is another highly live and local station in my area.
 
Kudos to WLBE, I remember listening a few years back when we were (briefly) feeding you guys a show via ISDN. Stations like yours make me wish I lived in a smaller market. It's ironic how radio is still very relevant in small markets, but is becoming largely ignored in the major markets.
 
The Top Talent in Tampa makes more than we believe. I'm guessing the following get big bucks:

Ron Diaz 250K
Steve Duemig 250K
MJ 2 million
Bubba 1 million
Spice Boy 100k
Rich Herrera 65K
Drew Garabow 60K
These Salaries aren't too Bad. Add other talent to the lists if you like. I didn't include any TV anchors.
 
UCFKNIGHT92 said:
The Top Talent in Tampa makes more than we believe. I'm guessing the following get big bucks:

Ron Diaz 250K
Steve Duemig 250K
MJ 2 million
Bubba 1 million
Spice Boy 100k
Rich Herrera 65K
Drew Garabow 60K
These Salaries aren't too Bad. Add other talent to the lists if you like. I didn't include any TV anchors.

LOL oh yeah, I heard MJ hosting a financial infomercial on 970 last weekend. If he's pulling in 2 million they better be working him like a dog, because I don't see how his "Schnhitt Show" could come close to that dollar amount in ad revenue. And why is Schnitt making twice as much as Bubba by your figures? I'm not even going to bother with the other numbers here...

Oh yeah, and if Spice Boy is making 100k. I think I'm going to quit broadcasting and jump off the Skyway. I know I have a tendency to be negative and cynical on here, but his show really is atrocious. I'm sure he's a nice guy... but wow.
 
UCFKNIGHT92 said:
The Top Talent in Tampa makes more than we believe. I'm guessing the following get big bucks:

Ron Diaz 250K
Steve Duemig 250K
MJ 2 million
Bubba 1 million
Spice Boy 100k
Rich Herrera 65K
Drew Garabow 60K
These Salaries aren't too Bad. Add other talent to the lists if you like. I didn't include any TV anchors.

Where in the world did you get those figures? Out of the sky? Not a chance in the world they are even close as talent fees only. Some of them have sales commission deals I would bet, but talent fees alone are very low as a rule, especially for anyone only on in one market.
 
UCFKNIGHT92 said:
The Top Talent in Tampa makes more than we believe. I'm guessing the following get big bucks:

Ron Diaz 250K
Steve Duemig 250K
MJ 2 million
Bubba 1 million
Spice Boy 100k
Rich Herrera 65K
Drew Garabow 60K
These Salaries aren't too Bad. Add other talent to the lists if you like. I didn't include any TV anchors.
I'd say, half these amounts, and you might be getting closer. Any commission monies may be outside of that

edit: and now that i think of it, no way does MJ make double what Bubba makes, there is no way.
 
How about 20-25% of that MAX. Not enough revenue from a one market talent to support anything more.
 
I'm well-distant from this discussion, but I would add one observation.

Many people do NOT know a station might be automated, unless of course, the automation is so bad, knowledge of it can not be avoided.

Years ago, I engineered an automated country station, running one of the last IGM mechanical automations out there... no computers... just a lot of relays... very primitive, compared to what we have today. The station ran a tape-based voicetracked format.

The mid-day announcer would occasionally note that it would be really nice if he had a tuna fish sandwich right about now.

At least twice a week, someone would walk into our door, sandwich in hand and ask for "Mike". You knew they had no idea when you waved to the 7 racks of tape gear and said, "there he is".
 
There was a time that MJ and Bubba were making that kind of bread... but that was awhile ago. Oh well, If they've saved anything over the years, I'm sure they're doing better than a lot of us.

As for everyone else on the list. I bet they're lucky if they crack 50k.

Oh yeah, and you left Cowhead off.
 
There were no million dollar on air talents EVER in Tampa or central Florida. Not even close, including Bubba and all the others.

4 hours per morning x 250 mornings per year = 1000 hours. That would mean Bubba was paid $1000 per hour - really? His show would need to generate $3-4 million per year, or $3-4K per hour every hour, and then someone at corporate would have to decide to pay him that much while laying off people by the droves. Not a chance.
 
ok walters said:
There were no million dollar on air talents EVER in Tampa or central Florida. Not even close, including Bubba and all the others.

4 hours per morning x 250 mornings per year = 1000 hours. That would mean Bubba was paid $1000 per hour - really? His show would need to generate $3-4 million per year, or $3-4K per hour every hour, and then someone at corporate would have to decide to pay him that much while laying off people by the droves. Not a chance.

Bubba's contract with with Sirius was for 1 million. You're thinking about this all wrong, when Bubba and MJ were riding high... so was the cost to advertise with them. We're talking major dollars. These days though, it's much harder to sell airtime, even for the Bubba's and MJ's of the world. Why do you think MJ isn't on in the morning anymore? Simple answer, it wasn't profitable anymore. You have to remember Bubba and MJ & BJ used to be HUGE. When you're that big, you make money that IS NOT proportional to what other on-air guys are making hourly. But again, Bubba and MJ aren't as HUGE as they used to be... sooo...
 
Cedric said:
This reminds me of when I worked for S**** Communications. A popular thing was, "Hey we need you to do promotions somewhere on the fringe of the signal. Instead of using the station vehicle, can you use your piece of s*** car, we'll cover your gas". One week later... "What gas? That's not company policy"

The main thing that bothers me about corporate radio, is something that's only going to get worse with Obamacare... Instead of hiring a small handful of quality full time employees, or even giving a small group of PT employees 20 or 30 hours. You'll see a dozen people working 5 to 10 hours a week. I remember when I was only getting like 15 hours in two weeks... and they were still hiring more people to do what I was doing, and they wanted me to train them. I understand this is going to become a necessity to sidestep Obamacare, but lets be real. You'll never get quality work from people who only invest 5 hours a week in what they're doing. Not only will they never learn how to do it well, they'll never feel they have an identity at the station, or that they're part of the "team".

Finally, I can relate to the "jock slush fund". Once I started getting some recognition for what I was doing, I pulled the "I'm going to quit and go across the street" card... amazingly an extra $2 an hour materialized out of the either during a "pay freeze".

I'm not saying I'd never work in corporate radio again, but they probably wouldn't have me now ;D Fortunately I'm a lot happier these days, and eating a lot better too.

I'm glad to have worked in radio when this sort of bullsh1t wasnt the norm. Everyone that actually did work was paid. And not paid minimum wage, and not a revolving door of interns. But we actually ran the board, made and played carts, cut tape, actually had someone on air in the middle of the night. Not VT'ed, automated or piped in via the satellite.

I escaped to a whole different career when I saw the writing on the wall in the mid 90's and have not looked back. There is no future in a career in radio.
 
UCFKNIGHT92 said:
The Top Talent in Tampa makes more than we believe. I'm guessing the following get big bucks:

Ron Diaz 250K
Steve Duemig 250K
MJ 2 million
Bubba 1 million
Spice Boy 100k
Rich Herrera 65K
Drew Garabow 60K
These Salaries aren't too Bad. Add other talent to the lists if you like. I didn't include any TV anchors.

I have no doubt that Bubba and MJ were making North of 1 million 10 years ago, I dont think now. The rest of your figures are way off. Spice 100k? I would be surprised if he's making 50k. Rich Herrera, maybe 20 grand.
 
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