PBS, ITVS partner on YouTube channel for long-form documentaries as "PBS Documentaries"

[Y2kTheNewOldies]

PBS Documentaries

Welcome to the PBS Documentaries channel—presented by PBS Digital Studios and Independent Television Service (ITVS), dedicated to documenting our shared human journey and helping us understand one another a little better. Stream full-length films and short stories that explore culture, history...

www.youtube.com

In this case its ITVS and PBS relauching and rebranding their YouTube Channel from PBS Voices to PBS Documentaries. Note this does only effects shows like Independent Lens.

PBS, ITVS partner on YouTube channel for long-form documentaries

PBS Documentaries, a rebranding of the PBS Voices channel, serves as a hub for independent films.

current.org

PBS is expanding its already sizable YouTube footprint through a partnership with ITVS, the San Francisco–based producer of Independent Lens.

The organizations have jointly launched PBS Documentaries, a new YouTube channel that serves as a hub for long-form documentary filmmaking. The creation of the channel reflects the organizations’ strategy to meet viewers where they are, which in the last few years has increasingly become YouTube.

“We want to build a community and some fandom around documentaries,” said Lisa Tawil, SVP of brand, communications and audience growth for ITVS.The PBS Documentaries channel is a rebrand of the PBS Voices channel. Voices already has more than 316,000 subscribers and 52 million total views that will carry over to the new channel. While Voices solely featured films and TV episodes under 15 minutes, the rebranded channel will include feature-length documentaries.