Peak gets trashed in latest Boise book

[way out west]

I'm sure they try to spin it differently, but Peak lost 5.5 shares for the cluster. The only gain they had
was KAWO/Country which showed a 1.4 share gain 12+. KIDO-AM dropped from 1st to a three way tie
for 13th. Not a happy day in the Peak Building. These numbers won't help make those big payments
to all the investors.

 

[radioresearcher]

I'm sure they try to spin it differently, but Peak lost 5.5 shares for the cluster. The only gain they had
was KAWO/Country which showed a 1.4 share gain 12+. KIDO-AM dropped from 1st to a three way tie
for 13th. Not a happy day in the Peak Building. These numbers won't help make those big payments
to all the investors.

Meanwhile, Impact Radio Group stations KWYD (Wild 101) and KSRV (Bob-FM) owned the top positions 18-34, 18-49, and 25-54. Wild 101, in its first book was #1 18-34, while Bob was #1 18-49 and 25-54.

 

[nwoidaho]

Peak doesn't really do any good radio. All "cookie-cutter" sounding.

What do you expect from a local management team that had to steal data from Citadel to get started? A Bunch of used car salesmen.

Impact has some local class and they KNOW the people that listen to their products. Every department at Impact is strong.

The tide is turning back toward more "real, local and LIVE" radio.