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Peculiar Production Habits
- Thread starter jazzbo
- Start date
That's not all! How about excessive, exagerated sound effects? How about people who think every piece of production has to be some dramatic interlude? Why do some people think a piece of production is their opportunity to be a clown? How about the tired, old, worn out setting of an announcer recording a spot but he's interupted by the "producer". The bottom line is when you record a spot, your job is to represent the product or service...period! Its NOT an opportunity for you to show off all your "unique" production techniques. The spot is about the CLIENT...it is NOT about you or how clever you use Adobe.
Among my least favorites:
"There you have it..."
Copy that addresses the listener in plural ("Folks...", "Men...", etc.)
Clients who read their own spots with voices so irritating that the message is lost. (What exactly are "clonts", John Morgan?)
Clients who read "the" as "thee" instead of "thuh".
Females who sound like they're thirteen.
"There you have it..."
Copy that addresses the listener in plural ("Folks...", "Men...", etc.)
Clients who read their own spots with voices so irritating that the message is lost. (What exactly are "clonts", John Morgan?)
Clients who read "the" as "thee" instead of "thuh".
Females who sound like they're thirteen.
Sirens.
Screeching brakes & burn outs (tires squealing)
Loud noises that don't fit with the rest of the commercial.
Producers forget a lot of radio listening is done in cars, and these noises cause driver distractions.
G
Screeching brakes & burn outs (tires squealing)
Loud noises that don't fit with the rest of the commercial.
Producers forget a lot of radio listening is done in cars, and these noises cause driver distractions.
G
EXACTLY OLD GUY! If you ever notice...somebody will record a spot using some technique, phrase or type of voice. Keep listening and in a few days you'll hear the same stuff on other stations as if their production guy says: "See, I can do that too!" The 13 yr old girl thing is one of them. Saying "hot" 100 times in three sentences is another. Why on earth would ANY station go along with copy which repeats a phone number 4, 5 or 6 times at the end? All this is the typical example of the value of a college "degree" in broadcasting.
To be fair, the time for really creative copywriting and production at the station level was diminished greatly when consolidation and downsizing doubled or tripled the workload of those whose job it is to crank out the spots.
But that doesn't explain why tired old cliches and concepts from decades ago are still being recycled in commercials today.
Speaking of irritants, I cringe when I hear a client read "Hi. I'm (name)" in his copy - especially after he's already been talking for a while. It's so...natural (not).
I thought the idea was to cut through the clutter - not contribute to it.
But that doesn't explain why tired old cliches and concepts from decades ago are still being recycled in commercials today.
Speaking of irritants, I cringe when I hear a client read "Hi. I'm (name)" in his copy - especially after he's already been talking for a while. It's so...natural (not).
I thought the idea was to cut through the clutter - not contribute to it.
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