The Spring book ended Wednesday night at 11:59:59. Spring book 12+ trends have been held in escrow. Some time in July, the report card will be released and if all parties are in, we'll see the 12+ results here. It will be the last complete book before Cumulus rolls the Citadel cluster into its portfolio. The anticipation builds.
Will Country WYRK continue to sweep all demos in the Buffalo market?
Will "WBEN on FM" do better than the Lake on FM, reaching those younger demos needed to pump new blood into WBEN's mostly 50+ shares. Will WBEN gain on FM be at the expense of AM?
Can 97 Rock rebound from a dreadful performance in the Winter book that many keyboard critics consider an aberration? Ditto WHTT, which faltered in 25-54 and came up surprisingly short 35-64.
And what about the AC cat fight. Will Joy finally find happiness and click with women 25-49 or will Star and Kiss continue to dominate the AC-CHR blend?
Will the Sabres limited playoff run cause WGR to swoon, as it usually does outside of Bills and Sabres season?
And most important, will W**K break a 1 share 12+.
So many questions, so many posters. Have at it. And please, no wagering.
Will Country WYRK continue to sweep all demos in the Buffalo market?
Will "WBEN on FM" do better than the Lake on FM, reaching those younger demos needed to pump new blood into WBEN's mostly 50+ shares. Will WBEN gain on FM be at the expense of AM?
Can 97 Rock rebound from a dreadful performance in the Winter book that many keyboard critics consider an aberration? Ditto WHTT, which faltered in 25-54 and came up surprisingly short 35-64.
And what about the AC cat fight. Will Joy finally find happiness and click with women 25-49 or will Star and Kiss continue to dominate the AC-CHR blend?
Will the Sabres limited playoff run cause WGR to swoon, as it usually does outside of Bills and Sabres season?
And most important, will W**K break a 1 share 12+.
So many questions, so many posters. Have at it. And please, no wagering.