T
theradioguy2004
Guest
Before people meters started being used by Arbitron, much programming centered around various strategies for increasing time spent listening, quarter hour maintenance though placing commercial breaks away from quarter hours, contest promotion that kept people listening from one quarter hour to the next, placing cume building music categories around the quarter hours and so on to manipulate diary keepers. Does Arbitron's use of people meters make all that of no use? If now they please explain why?
Another advantage of ratings being determined by diary keepers or over the phone surveys was we could do a lot to make real listening time more than it was by creating reported listening time.
For example for a time were there were at least 2 of any stations in a market doing the same format one of them would run promos saying when you heard certain songs they played in a montage you were listening to that station in an effort to get people listening to the competition to write down the station that ran the promos call letters. This kind of programming seems like it would not work with people meters. With people meters you still need to keep people listening to you station but it seems like the rules will change. I would like to hear comments from other people on this.
Another advantage of ratings being determined by diary keepers or over the phone surveys was we could do a lot to make real listening time more than it was by creating reported listening time.
For example for a time were there were at least 2 of any stations in a market doing the same format one of them would run promos saying when you heard certain songs they played in a montage you were listening to that station in an effort to get people listening to the competition to write down the station that ran the promos call letters. This kind of programming seems like it would not work with people meters. With people meters you still need to keep people listening to you station but it seems like the rules will change. I would like to hear comments from other people on this.