robbbc said:
#1. How is this a Tax? Its a fee paid to the owners of the intellectual property
Tax or fee, it's a land grab. That which has been free for 65 years will not cost a portion of your revenue, regardless of whether or not the music actually attracts revenue. They aren't offering a way to pay for it. Simply saying if you want it, pay. And leaving it up to some judges at the Library of Congress to come up with the figure. That system has practically killed the digital media world. And the music industry LOVES digital media.
robbbc said:
Is this a tax or a fee paid to the label. Can you opt out? If so, How?
It is paid to a third party: SoundExchange, which is part of the RIAA. You can’t opt out. If you play music, you pay SoundExchange. No competition.
robbbc said:
#2. Its up to the labels to decide if they want the money.
Really? Are you sure about that? This is a very complicated scheme where lots of people are getting money: The label, the copyright owner (which may be the label), the artist, and the musicians on the session. Any one of them can sign a waiver, but it seems like a bunch of legal mumbo jumbo just to give free airplay to music that is intended to make money.
robbbc said:
This could be an opportunity for a (free) small label to become a value added choice for a station.
Well then, why have the royalty in the first place? Doesn’t that just make it a control issue? And if I’m playing certain exempt music just to dodge the royalty, doesn’t that qualify as payola? Any time money is used as an incentive to airplay, it becomes payola. Is this legalized payola?
robbbc said:
#3. How is this any different than syndication? TV stations and even radio stations have had to pay to play programs in the past (or barter).
In syndication, you get market exclusivity. The labels aren’t giving you exclusivity of their music. You get the same music as your competition. If your station makes more revenue (for whatever reason), you pay more for the exact same song.
robbbc said:
#4. These are being played for free right now and no one is going to go racing around looking for these records.
Actually, after Michael Jackson died, lots of people, many of whom were too young to buy his records new, went to stores to buy them. Capitol Records is about to reissue a new collection of Beatles music. I’m not kidding. They have the ability to sell and resell all this old music, and radio airplay shows there is an audience for it. The real problem is that almost all record stores, as we know them, only carry a limited line of current music. They don’t sell back catalog. You can buy it via mail order (Amazon, etc), but it’s not that immediate gratification.
The other point is that airplay of older music keeps those artists alive for touring and other public appearances. That’s the main reason why songwriters get a royalty and artists don’t. The artist can continue to perform and market themselves as celebrities because of continual airplay. The minute it stops, the public will forget who you are. If you ask unsigned artists which they prefer: The royalty or the airplay, they’ll tell you the airplay. But the labels are pushing for the royalty because it’s the only way they can make up for their failure to create quality music at a fair price that the public wants to buy.