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Persona Radio

Early in my career, one of my former employers (his name was Bud Wertheimer) shared a tip on how to make money in radio.

His three words: "Play The Hits"

This was very easy to remember, and it proved to be good advice. In comparison, this Persona Radio thing looks mighty complicated.
 
"Persona Non Grata" :D

Well now! Last we (tried to tune in..."FFFFFFFFF") tuned in, HD Radio has having real problems getting the public to understand what hybrid digital-analog radio was in the first place.

I can just imagine the on-air promos explaining Persona!

This looks like "radio" as redesigned by the authors of Obamacare.

(Quick thought: "selected station retained on power-up?" Funny thing: the Motorola tube-type radio in my 1950 Hudson does that. Somehow it's always on the station where I left it every time I twist the off-on-volume knob.)
 
"3.3.3.5 (a)-1 sub j: RECEIVER-TO-USER FEEDBACK UPON HD DETECTION

Upon actual acquisition of HD Radio signal, receiver verbally congratulates user and a "medal" icon appears on display."
 
Savage said:
"3.3.3.5 (a)-1 sub j: RECEIVER-TO-USER FEEDBACK UPON HD DETECTION

Upon actual acquisition of HD Radio signal, receiver verbally congratulates user and a "medal" icon appears on display."
Click to expand...

You're kidding, right? Does it actually say that? What a joke!
 
audioguy said:
Savage said:
"3.3.3.5 (a)-1 sub j: RECEIVER-TO-USER FEEDBACK UPON HD DETECTION

Upon actual acquisition of HD Radio signal, receiver verbally congratulates user and a "medal" icon appears on display."
Click to expand...

You're kidding, right? Does it actually say that? What a joke!
Click to expand...

Confidentially, I think that was snark...

...I think.
 
Part of the appeal of radio is that you're listening to the same thing at the same time as everyone else. And there's a human who's picking which songs to play that fit the format, rather than a computer guessing which songs you may like.
 
Excellent point, Nick, and yet another piece of evidence that iBiquity and HD proponents continue to show a profound lack of understanding about how radio is consumed and how the radio industry works. They're outsiders living in a self-constructed la-la land.
 
There's several Internet stations to fit just about any music taste. Why would I listen to a soulless Pandora when I can choose from over 20 stations all with a variation of my favorite format? Pandora isn't even good for my type of music, as the Internet stations jump on new music fast and play mostly new music. The program directors of the Internet stations also know exactly how often to play each song, playing the power hits more often than the recurrents. As for skipping a song, I just switch to another station if I don't like the song or if they're playing commercials. I'm also not limited to 40 hours of listening a month for free. I like how each station has its unique sound that reflects where it's from.

Persona is just a knock-off of Pandora that will be even more limited than Pandora. Good luck getting a critical mass of stations to support this experiment when they have seen zero ROI on their HD investment. It won't work for people more than 5 miles away from a supported station if it requires radios to get a signal overnight. Stations wouldn't want to further fragment their audience and listeners won't want to spend money to hear ads. There's a reason why HD2s don't air commercials despite being allowed to do so now by the HD Alliance, they can't sell commercials!
 
Three words..."Nobody will buy". What radio has going for it, consistency & simplicity. I turn it on, tune it in & I have a coice of material. This works whether I paid $1 or 10,000 for my receiver.
 
Savage said:
Excellent point, Nick, and yet another piece of evidence that iBiquity and HD proponents continue to show a profound lack of understanding about how radio is consumed and how the radio industry works. They're outsiders living in a self-constructed la-la land.
Click to expand...

The same can be said for opponents of HD....which is typically made up of hobbyists, DX-ers and small-time operators, who, as you say, have no idea how radio is consumed. They are outsiders living in la-la land.

Most people don't DX, aren't hobbyists, nor are they listening to small time stations.
 
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