whitfm said:
I don't know if this has been discussed in the National TV forum yet, but I am dumbfounded as to why Disney elected to put the BCS National Championship Game -- the national title of the biggest sport in the country -- on a cable network. Granted, it is ESPN, but even so. What's the rationale behind their decision? Heck, they're gonna put the Miss America Pageant on ABC this year but not college football's national championship. I don't get it.
Outside of hard-core football junkies (like myself), I can't see this game drawing much interest outside of the west and southeast. Most of that interest will be in the states of Arizona, Oregon, and Alabama - not exactly areas that national advertisers cater to. It may be a national championship game, and it should be a good one, but will that translate to eyeballs in the all-important northeast (It should do well in LA since that's Pac-10 country)? I'm skeptical.
Since Auburn and Oregon do not have big national followings other than their own alumni, there is no need to tie up ABC for a weeknight football game that might not draw many eyeballs in the big markets. If it was a Saturday night game or if it involved a team with national interest like Ohio State, Notre Dame, or USC, then they could justify putting it on ABC.