• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Personality Lineup on 103.3 Amp Radio

I was up on the North Shore yesterday and saw an Amp billboard on the Lynnway (Rt. 1A) in Lynn. Big pictures of Nicki Minaj and Pitbull, along with a radio and big letters AMP. The copy, what there was of it, boasted of "fewer commercials," so I'm guessing their music and their slow ad sales are going to be their selling points for now. Sure sounds like a station that aims to be as close to an iPod as possible. Whatever personalities are hired are likely to be card-reading clones.
 
Look at 92.3 in NYC as your template for AMP.

There will be personalities there. Let the new PD get in the door before you start crapping on the station. What sense does it make to put an airstaff on when there's no PD there to direct them? Better to get the PD in, have him make his hires, and go.
 
I don't work in the radio industry but work as a mobile DJ for weddings, parties, night clubs, etc on a part-time basis. My question is what exactly does the program director do for these radio stations. Even for a radio station that has no radio personalities,is there really a use for these program directors? They must not get paid lots of money if you are a program director for a radio station that has no air staff. Am I correct in assuming that? Just curious. My assumption is that all decisions are made my corporate radio offices and these program directors have no say in anything.
 
A PD is the local person in charge of executing the format, approving and working with creative on ad campaigns, promotions, overseeing the music director etc. Oh yeah, and the responsibility of ratings (and revenue) are also on that person's shoulders.

There are directions given from corporate, but they are not controlling the day to day operations. The PD also serves to solve problems and head things off that corporate doesn't need to be dealing with.
 
And oh yeah, it seems that Dan Mason, Jr. was hired by CBS bigwig Dan Mason, Sr. for his PD skills at Sacto's End. R-r-i-i-i-i-i-i-ght!
 
Well - First let me tell you that Dan Mason Jr is his own man...He's never worked for CBS until now - and his track record at the other companies he's worked for has been pretty damn good! So put away the notion that "Daddy" has had anything to do with his success.
AMP will have live jox in the near future...no doubt about that!
 
They'll probably hire jocks for a while at least. Contemporary radio formats, from McLendon and Storz down through the ages, depend on live talent to drag the audience from one quarter hour to another.

But that is changing.

I have been authorized to announce that some of the best music and computer programmers in the nation, with the aid of some visionary venture capitalists (some of whom made their capital in the post-dereg station-trading days) have combined to form AutoAnnounce LLC, which is introducing the new Post-O-Matic (tm) voice tracking system.

The Post-O-Matic (tm) computerized system automatically selects a voice track that covers the intro of a song right up to the post, while choosing between several alternatives as to pacing, trandition, rhythm, beat and 15 other factors, while also delivering synchronous promotional liners, contest promos, request line numbers and other station specific information in a set number of spots each hour. The PD just programs the concept into the Post-O-Matic (tm) processor, using a computer, tablet or smartphone. We have also contracted with a weather service to relay real-time conditions into the computer processing center in Merrimack, N.H. so that we are also selecting weather-appropriate liners. PDs can use their phones to make adjustments to the local-determinate segments.

We are close to our launch goal set by our finance team, of having the equivalent of cume for four major-market stations signed on, it doesn't need to be four majors, just enough Top 50 stations in whatever sized markets that bring sufficient cume to match our financial algorithm. The goal is to let each market program its own music based on local taste, competitive influence and market variables while providing a quality voice presentation that is enthusiastic, upbeat, caring and warm. The cost effectiveness will be realized through cross-market branding allowing a single identity even with differences in music selection.

We've already reserved the same telephone number in the top 50 markets. In fact we'll save money by doing things like taking (for example, not a real client) an AMP Phoenix fast-to-slow, :11 sec., it's a hot day, stay tuned for your chance to win liner and using it in Boston during July.

It is currently in beta and we're running a dummy station using the programmers on staff as "talent." The next step is hiring fresh, new voices willing to follow our instructions as tracking talent. It's harder than you think to get the right person since we're avoiding known names, so we're spending a lot of time on auditions.
 
thirdendorsed said:
They'll probably hire jocks for a while at least. Contemporary radio formats, from McLendon and Storz down through the ages, depend on live talent to drag the audience from one quarter hour to another.

But that is changing.

I have been authorized to announce that some of the best music and computer programmers in the nation, with the aid of some visionary venture capitalists (some of whom made their capital in the post-dereg station-trading days) have combined to form AutoAnnounce LLC, which is introducing the new Post-O-Matic (tm) voice tracking system.

The Post-O-Matic (tm) computerized system automatically selects a voice track that covers the intro of a song right up to the post, while choosing between several alternatives as to pacing, trandition, rhythm, beat and 15 other factors, while also delivering synchronous promotional liners, contest promos, request line numbers and other station specific information in a set number of spots each hour. The PD just programs the concept into the Post-O-Matic (tm) processor, using a computer, tablet or smartphone. We have also contracted with a weather service to relay real-time conditions into the computer processing center in Merrimack, N.H. so that we are also selecting weather-appropriate liners. PDs can use their phones to make adjustments to the local-determinate segments.

We are close to our launch goal set by our finance team, of having the equivalent of cume for four major-market stations signed on, it doesn't need to be four majors, just enough Top 50 stations in whatever sized markets that bring sufficient cume to match our financial algorithm. The goal is to let each market program its own music based on local taste, competitive influence and market variables while providing a quality voice presentation that is enthusiastic, upbeat, caring and warm. The cost effectiveness will be realized through cross-market branding allowing a single identity even with differences in music selection.

We've already reserved the same telephone number in the top 50 markets. In fact we'll save money by doing things like taking (for example, not a real client) an AMP Phoenix fast-to-slow, :11 sec., it's a hot day, stay tuned for your chance to win liner and using it in Boston during July.

It is currently in beta and we're running a dummy station using the programmers on staff as "talent." The next step is hiring fresh, new voices willing to follow our instructions as tracking talent. It's harder than you think to get the right person since we're avoiding known names, so we're spending a lot of time on auditions.
Click to expand...

It's the first day of fall, not April Fool's Day.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom