Perspective

[NeedsMoreCowbell]

There's an awful lot of doom and gloom on this board about radio's impending demise - submitted for your approval, from Inside Radio, some perspective:

Poll shows radio listening holds steady.
Most people listen to the radio every day and say they are listening to the radio as much or more as they did five years ago, according to a nationwide poll released today by American Media Services. It finds 63% of adults listen to the radio one or more times a day, which was consistent with two previous AMS polls over the last year. Listening was strongest within the key age group of 25-34, with nearly eight out of 10 saying they listen to the radio at least once a day.

 

[SirRoxalot]

More Perspective

Poll shows complaining about radio holds steady.
Most people complain about radio every day and say they are complaining about radio as much or more as they did five years ago, according to a nationwide poll released today by American Media Services. It finds 63% of adults complain about boring, repetitive radio one or more times a day, which was consistent with two previous AMS polls over the last year. Complaining was strongest within the key age group of 25-34, with nearly eight out of 10 saying they hear boring, automated, uninspired radio at least once a day.

 

[The Voice of Reason]

There was also a poll once published showing Thomas Dewey defeating Harry Truman. Gee I wonder what ever happened to President Dewey? Polls can be manipulated depending on who is paying for them. Personally I don't believe radio listenership has stayed level or increased because most generation X Y and Z don't listen to the radio at all. As for the "baby boomers", they might listen in their cars to and from work, but hardly ever at home because the formats they grew up with, personality radio, died a long time ago; especially after morning drive ends.

 

[Radknowski]

One more observation, like my old man, Bronislaus Reginald (aka, "BR" and "Bums Rush") Radknowski used to tell us kids, "always consider the source." This certainly applies here, considering who and what American Media Services is and does. Not to suggest the survey is flawed, but it's in their interest to paint a positive picture.