oaktree said:
A research report a couple of years ago proved the point well ... that while listener's think it's "their show" -- the worst thing on talk radio is listener calls.
The marketplace in which radio plays is now structured in such a way that every form of programming gets to be a little bit like highly processed food. The debate I long to see played out here, in public, in congress is: Does the marketplace actually provide what people want, or has the marketplace been fine-tuned to serve only the investor.... the listening public be damned!
Take a look at today's automobiles. It gets harder and harder to tell brands apart. Because of our need to focus on better gas mileage, the physical science of the wind tunnel tell every company what body shape their cars must have. And the windtunnel tells EVERY car company the same thing. Science is science. There is not one set of physics for Toyota, another for Ford and yet another for Mercedes.
The "windtunnel" of radio and the advertising world mashes and squeezes and kneads all music programs until they all sound alike and function alike. Oh, they focus on several styles of music, but once you pick one, your station will sound exactly like every other station in America that plays... say County Music.
The "windtunnel" of radio and the advertising world has similarly mashed, squeezed and kneaded news until it is no longer journalism.
Larry King talk has always been different than Joe Pyne talk which was different than Milt Rosenberg at night on WGN, which is different that Terri Gross on NPR. Telephone call-in talk has evolved into what we hear from Rush and Hannity and Boortz, etc, and here in this thread the consensus is that the worst thing a call-in show can do is take phone calls.
There is something wrong with this picture.
I find myself listening to less and less radio. My adult children don't devour radio the way my generation did. And I am not sure my grandchildren know what radio is, much less OWN one.
I know the ratings-quoters will jump in and try to tell us that more people than ever are listening to radio. I don't believe it.
The marketplace windtunnel is about to squeeze, mash and knead radio into extinction.
For those of you who follow the same topics I do and read a lot of my posts, you know that I am just all over the place with style and content. When I did talk radio it even more "all over the place". It wasn't all that good. But for years and years after I was out of the business I ran into people who would say "Oh, you're the guy.... " I remember being awakened 20 years later on a Sunday afternoon by someone who called my home number and began the conversation: "Remember me?". yes, Blanche, and I still do 40 years later! Some days I had a guest and it was more like Larry King or Terri Gross. Some days it just me and the phone and the callers and we typically got 40 to 60 calls into a one-hour show. And zero, nada, zilch screener.
Was it a good show? No, but it was in keeping with the rest of what that station broadcast. But it did something that is missing in today's world. But it, like the disc jockey of that era is gone. And like the news department of that era is gone. I wish I could say that what we have today is better for community, better for civilization, better for "tribe" that what we used to grind out... but I can't make myself say that.