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Peter Smyth On "Greater Boston"

L

Laurence Glavin

Guest
Peter Smyth, overall head honcho of the Greater Media constellation of radio stations, appeared on Emily Rooney's "Greater Boston" on WGBH-TV Tuesday night. (All this "greater" is grating on my nerves.) I had never observed him before, and I could tell instantly that this guy is a former salesman. He made two questionable comments that indicate to me that like so many salesmen, he and the truth have a slippery relationship. Describing the "success" of their FM talker, WTKKK, he claimed that the station appeals to all ages and takes callers including children and teenagers. Huh? I can't recall ANYONE from these groups getting through to the station, unless it's the sports talk-show on the weekends, and what youngster can relate to a dinosaur like Eddie Andleman? And then he stated that the Red Sox are on WEEI-AM. Partially true...but could it be that he just couldn't bring himself to utter the call-letters WRKO, the actual primary broadcaster of the games? Emily had only recently appeared with Marjorie Egan on WTKKK, and perhaps didn't want to correct him, or maybe she just didn't know.
 
AvenueA said:
Also he has no clue about talk radio.
Click to expand...

Well, it appears the only thing AvenueA is here to do is bash.

But Smythe worked for RKO, WOR and started the first successful FM talk station in Boston.

But I'm sure he doesn't know more than AvenueA avout talk radio....right?
 
Larry, I think it's hilarious that you refer to that Boston talk station as "WTKKK".......with your radio-info posted views on minorities living in, or should I say, "staying out of" Marshfield, I think you'd be perfect on a station like that.
 
If all the bragging I heard on the air today is true, Peter S. must know something about talk radio. Severino is claiming they are the number one talk station in New England.

Anyone know if thats even true?
 
bjohns said:
If all the bragging I heard on the air today is true, Peter S. must know something about talk radio. Severino is claiming they are the number one talk station in New England.

Anyone know if thats even true?
Click to expand...

The Arbitron quarterly report just popped up on

http://www.radioandrecords.com

and at least as far as the much-maligned 12-and-over ratings are concerned, WRKO was considerably higher than WTKKK. People will say it's because of the Red Sox, but their games are played mainly at night and on weekends (and on one day, Wednesday, on the WEEI network) times of lower listenership levels, so SOME of WRKO's rating must be from daily programming. What the "internals" say, that's another story.
 
Laurence Glavin said:
bjohns said:
If all the bragging I heard on the air today is true, Peter S. must know something about talk radio. Severino is claiming they are the number one talk station in New England.

Anyone know if thats even true?
Click to expand...

...and at least as far as the much-maligned 12-and-over ratings are concerned, WRKO was considerably higher than WTKK.
Click to expand...

Well, let's look. In the "money demo" (25-54):

WTKK was 6th.

WRKO was 13th.


Why does WRKO look so good 12+ and not 25-54? Most of WRKO's audience is 55+ (and 65+!). Remove the AARP and WRKO doesn't perform well.

It's very hard to have a station that caters to the elderly...

Laurence Glavin said:
People will say it's because of the Red Sox, but their games are played mainly at night and on weekends (and on one day, Wednesday, on the WEEI network) times of lower listenership levels, so SOME of WRKO's rating must be from daily programming. What the "internals" say, that's another story.
Click to expand...

Well let's take a look at how they did in each daypart (25-54):

AM Drive: WRKO was 14th (WTKK was 9th)
Midday: WRKO not even on the page which means 14th or worse.(WTKK was 5th)
PM Drive: WRKO was 5th. (WTKK was 2nd)
Evenings: WRKO was 4th (Sox? In Winter WRKO was 7th) (WTKK was 8th)
Wknds: WRKO was 14th (WTKK was 12th)


WRKO is not looking so good for being THE Talk Station.....
 
So according to the Laurence Glavin guy, Bostonians 25-54 years old are the "KKK" demographic?

Is that why they aren't listening to Reese, but the 70 year olds are?
 
Time Traveler said:
I could be wrong but I believe that he was the Program Director of "Soft Rock" WEEI-FM, before Clark Schmidt
took over in 1977...
Click to expand...

Who Reese? Or Glavin?
 
Laurence Glavin said:
Describing the "success" of their FM talker, WTKKK..

...was considerably higher than WTKKK.

Emily had only recently appeared with Marjorie Egan on WTKKK...
Click to expand...

Can we cut the childish name calling? WTKKK?

Grow up.
 
ScottBurns2 said:
Laurence Glavin said:
Describing the "success" of their FM talker, WTKKK..

...was considerably higher than WTKKK.

Emily had only recently appeared with Marjorie Egan on WTKKK...
Click to expand...

Can we cut the childish name calling? WTKKK?

Grow up.
Click to expand...

Their mid-morning guy refers to the Boston Globe as "the Boston Globe-Democrat"; maybe I should also note that his oftern unreadable collyume appears in the Chicopee Herald. I still have some LP's of music on the Turnabout label...their slogan? "Turnabout is fair play".
 
Their mid-morning guy refers to the Boston Globe as "the Boston Globe-Democrat";

So, you consider the word 'Democrat' as an equivalent of the term Ku Klux Klan on the derogatory scale?

You have a curious sense of proportion.

Regards,
TSB
 
TSBench said:
Their mid-morning guy refers to the Boston Globe as "the Boston Globe-Democrat";

So, you consider the word 'Democrat' as an equivalent of the term Ku Klux Klan on the derogatory scale?

You have a curious sense of proportion.
Click to expand...

To Glavinate: "It's all about me...."

That's the Glavin motto for life!
 
spilot113 said:
TSBench said:
Their mid-morning guy refers to the Boston Globe as "the Boston Globe-Democrat";

So, you consider the word 'Democrat' as an equivalent of the term Ku Klux Klan on the derogatory scale?

You have a curious sense of proportion.
Click to expand...

To Glavinate: "It's all about me...."

That's the Glavin motto for life!
Click to expand...

God save us! ;D

Regards,
TSB
 
"Describing the "success" of their FM talker, WTKKK, he claimed that the station appeals to all ages and takes callers including children and teenagers. Huh?"

I've heard the occasional teenager on Jay's show.
 
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