I have never been a part of my "demographic" group.
I am 50 years old, and enjoyed listening to Dick Biondi back in the 60s and 70s.
As it regards income and choices, I have seldom in my entire life been influenced by advertising, preferring independent choice.
On my own pt 15, I run many commercails, all for the fun of the well produced spot or jingle,
and I wouldn't enjoy the presentation without commmercials. Some products I DO buy and use.
Some products/services advertised don't even exist anymore.
I haven't gone to the pettition yet, but I sure miss hearing Dick Biondi on the way to work.
I'd much rather hear him on FM and on AM, too, instead of the bilous Mr Levin.
And as that "concept" goes, I'd rather listen to good old Bob Grant than Mr Levin.
All this disagrrement shows is that there is a disconnect in metrics.
To the 20-something, Dick Biondi is just an old guy.
Those with a few years of experience, who have heard a LOT more radio, can tell Dick Biondi is
like an Olympic athlete, and can make good radio seem effortless and fun.
Metrics assume the "value" is the same for all listeners, and nothing could be farther from the truth.
A smarter model would somehow pay more attention to those for whom the "product" is more valuable.
Arbitron is not about the listeners, it's about the advertisers.
Maybe they should change their name to Advitron, so people would not confuse the distinction.
It's the same as movie reviews. What is hailed as a cinematic triumph may or may not find commercial success.
Depends on whether making money is the (only) goal.
Looking ONLY at money makes it very difficult to respect the intangible elements, which is where the "art" is found.
No offense to John R Landecker, who deserves the same respect for the same reasons.
It is unfortunate WLS management hasn't yet figured out scheduling that does the best for both.
Let us hope they do.