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Phase 1 ratings are out!

R

RadioStarOne

What do you all think?
What is KGO's problem?
What does KIFR Free FM need to do? Does this station have any legs or what?
Has the time come for Bonnevlle to combine 95.7 with 1260 and launch an updated and younger reaching oldies format?
Why do all these stations with less than a half point even bother? It's time to turn a lot of these stations off!!
 
Two things jump out at me.

1. Live 105 is doing better now than they did in the last couple of books with Stern. This is true in both SF and SJ.

2. KRTY is doing nearly as well in the San Francisco book as "The Bear" did with country even though KRTY has little or no signal in SF/O.
 
Randy_in_Eugene said:
Two things jump out at me.

1. Live 105 is doing better now than they did in the last couple of books with Stern. This is true in both SF and SJ.

2. KRTY is doing nearly as well in the San Francisco book as "The Bear" did with country even though KRTY has little or no signal in SF/O.
Click to expand...


KRTY's recent growth is definitely impressive, and does not appear to be a fluke.

Live 105 lost Stern and a direct competitor w/ KCNL (Even though KCNL's signal only covered San Jose). With KCNL putting a 3.4 in during their last ratings book, I would think Live 105 would have benefitted even more from the wandering cume.
 
RadioStarOne said:
What do you all think?
What is KGO's problem?
What does KIFR Free FM need to do? Does this station have any legs or what?
Has the time come for Bonnevlle to combine 95.7 with 1260 and launch an updated and younger reaching oldies format?
Why do all these stations with less than a half point even bother? It's time to turn a lot of these stations off!!
Click to expand...

KGO's problem is that it is down to 12th in 25-54, and KQED is second inthe demo. AM sounds baqd to the under 45 generations, and they are showing their dislike for AM by not listening.
 
DavidEduardo said:
KGO's problem is that it is down to 12th in 25-54, and KQED is second inthe demo. AM sounds baqd to the under 45 generations, and they are showing their dislike for AM by not listening.
Click to expand...

Wow, 12th? So I assume then, based on 12+, and KOIT, KCBS, KDFC, KKSF, KFOG and maybe even KSFO are beating them 12+?? Obviously there are a few more, but that is interesting.
 
I forgot about the KCNL factor in KITS's ratings.

Regarding KGO's decline it's interesting that Bonneville is now transitioning some of their All-News and N/T stations to FM.
 
Randy_in_Eugene said:
I forgot about the KCNL factor in KITS's ratings.

Regarding KGO's decline it's interesting that Bonneville is now transitioning some of their All-News and N/T stations to FM.
Click to expand...

WTOP did not transition, it just made the switch, leaving a new format on 1500 in DC... but 1500 is a relatively defective signal.

In Phoenix, they are moving KTAR to FM after a 4-month transition. In Salt Lake, they are simulcasting KSL indifinitely to build up the declining 35-44 and 45-54 numbers.

Clear moved n/t to FM in Tallahassee, where they left Sports on the AM.

Not enough to call a trend, but certainly an interesting developmnet.
 
David you continue to amaze me with your broad brush statements. Did you ever
think it might be the content and not the delviery system?. NPR is a different
world than KGO. I've never seen any data which states, "I like to hear news bytes
in stereo" on FM.
 
BTW, the problem in Phoenix is that Bonneville's product is lame, not AM radio.
Look at the lineup, it's pathetic. Full of second stringers, local and network.
 
Double Cash...you are correct sir. Talk Radio on FM not exactly burning up the
dial in SF. Content anyone? 106.9 is amied at that younger demo. The delivery system has nothing to do with it...sounds like a consultatant trying to float
another "I have the Answer for you" Idea.

And stop and consider that Citadel wants to pony up 2.7 Billion for ABC radio
which is mostly Big Market AM's. KGO WABC KABC WJR etc.

NPR is liberal leaning news created on the east coast news...Lots of those folks in the 25-54 demo. Hell KQED repeats morning addition 3 or 4 times in a row. starting at 3am.

Oh and because it came up, the news actualities and the and reports on NPR are mono...That would be the Content...The little music bridges and stuff are stereo.
Now don't tell me that anyone would believe that is what is getting them audience share...It aint the Stereo Lite comming on.

KQED generates about 10-15 minutes of local news per day. The rest is off the net. It's a joke to call them a local news operation. KGO does 8 hours of
News per day M-F. Locally generated stories are the bulk of that. That means
Bay Area, not Washington DC local. KQED News is mostly feature material.

As for Bonneville, you are once again correct. WTOP is also a Joint Venture with The Washington Post. And the FM signal has better coverage than the AM had.

I have worked for both of the stations in question, and still work for one of them.
The numbers are only part of the story. For the past few ARB books radio, AM/FM, Newstalk and music have been slipping. People are moving away from radio. Hell I got CNN in an elevator yesterday, True story.

Here is my prediction, Big Quake, Big Terror...Big Ratings are back on...AM/FM or where ever they go to get the info instantly...Oh in SF it won't be KOIT. or 106.9. Or the elevator I was in yesterday. It will be on that portable radio or the one in ther car.

Radio is in trouble because the content sucks. And the fact that Guys like John Hogan
who runs CC said..."We are not an entertainment company, we are a spot delivery system" any one who has heard their stations wold have to agree.But they make a lot of money for their shareholders. ;)
 
KGO's problem is that it is down to 12th in 25-54, and KQED is second inthe demo. AM sounds baqd to the under 45 generations, and they are showing their dislike for AM by not listening.


So David what would you do to increase the 25-54 numbers for KGO? Are the KGO's hosts getting a bit stale for the listeners? Or not putting 100% into their shows because of the Citadel cloud hanging over them? Or is it because of all the other N/T stations in the market splitting the pie into smaller and smaller pieces?

Personally I think KIFR FreeFM is a lost cause! Did the station have any 25-54 numbers at all? Women or men?

Your station is doing well in the 12+!
 
RadioStarOne said:
So David what would you do to increase the 25-54 numbers for KGO? Are the KGO's hosts getting a bit stale for the listeners? Or not putting 100% into their shows because of the Citadel cloud hanging over them? Or is it because of all the other N/T stations in the market splitting the pie into smaller and smaller pieces?
Click to expand...

I would start looking for ways to get a set of 3 FMs, Santa Rosa to San Jose, to simulcast, and then be ready to turn the AM off.
 
Give up the 810 dial space? Are you serious? Line up 3 FMs? [EDIT] What exactly do you program? Your VCR?


[EDIT=name calling]
 
FluxCapacitor said:
Give up the 810 dial space? Are you serious? Line up 3 FMs? [EDIT] What exactly do you program? Your VCR?

[EDIT=name calling]
Click to expand...
he was probly just kidding, man you can't take a joke?
 
First Citadel could buy or trade for KIFR-FM and then buy Nextmedia's 106.5 in San Jose and then buy one of the Santa Rosa signals. lol..tic...lol Great Market penetration! Or perhaps even buy the 94.1 signal from Pacificia! lol lol lol lol
 
sfradio said:
FluxCapacitor said:
Give up the 810 dial space? Are you serious? Line up 3 FMs? [EDIT] What exactly do you program? Your VCR?

[EDIT=name calling]
Click to expand...
he was probly just kidding, man you can't take a joke?
Click to expand...

No, I was not kidding. If they want KGO to live another decade, they have to move the format to FM. The only way to cover the entire MSA is to get an FM in the Santa Rosa area, one in the deep South Bay area and one for SF and network them (simulcast). The 810 can be used for something that may or may not make money after 4 or 5 years of simulcast with the FMs. But, as now, the 25-54s are going away, and billing is drying up... KGO is off about 30% from 2000 to 2005, and is going to be even worse now that they are out of the top 10 in 25-54.
 
FluxCapacitor said:
Give up the 810 dial space? Are you serious? Line up 3 FMs? [EDIT] What exactly do you program? Your VCR?

[EDIT=name calling]
Click to expand...

No, I am with the #2 25-54 station in the SF July Arbitron trend and the Spring book. And with the #1, #2 and #5 25-54 stations in LA... etc.

It's all about demos, not 12+. KGO is falling out of th emoney demos, and once the re-fi glut is over, they will be out of the billing, too.
 
No, I was not kidding. If they want KGO to live another decade, they have to move the format to FM. The only way to cover the entire MSA is to get an FM in the Santa Rosa area, one in the deep South Bay area and one for SF and network them (simulcast). The 810 can be used for something that may or may not make money after 4 or 5 years of simulcast with the FMs. But, as now, the 25-54s are going away, and billing is drying up... KGO is off about 30% from 2000 to 2005, and is going to be even worse now that they are out of the top 10 in 25-54.
[/quote]

Dog gone it, David, you make it sound as if there's method to Disney/ABC's decision to sell the radio properties! Laughing all the way to the bank, but now Citadel wants to renegotiate the deal. Is this deal in danger of blowing up into little pieces? What do you think? And btw I like the idea of KGO on FM although they have tried that before just not on as many stations.
 
Read the industry trades Radio Star One...Or at the very least the WSJ.

Citadel stock being down 27 percent has the most to do with it. ABC Radio's revenue being less than double digit has an impact too. Citadel was trading at about 13-14 dollars a share when they did the deal. Its now about $8 and change. It's a stock transfer/merger. So It will cost Citadel more shares to meet ABC's Price. It may/could just blow up...not likly. AND keep in mind that Disney is not abandoning all radio. They are keeping their Wildly Underperforming Radio Disney and ESPN stations...It's all about the Brands.What's sad about this, is that Disney will most likely end up selling it to Citadel now for the same amount they turned down from Emmis and Entercom, which are better Broadcast companies.

Citadels Bond Holders also don't like the deal because it dilutes their ownership share.
They are asking Citadel to pay them off before the ABC deal is done. Citadel has gone to court to get them stopped.

ABC radio made Disney about 225 million last year...Not exactly a losser. But Iger
wants to look like a hero to the stock holders, and 2.7 Billion is a good way to
make them love you. Disney considers Radio a mature business with no growth
left. So they sold it...They could have gotten 6 billion when all the consolidation was taking place. But then, I only work for them.

Can you be serious?

So lets take the spoken word programing of a 50,000 watt station that covers about 5 states and put it on 3 Low Power FM's. Are you serious? How about this, KSOL should go Spanish Talk since they have that coveted #2 25-54 demo already. Plus they already have 2 of the three FM stations needed. Or KCBS could abandon 740 and move over to 106.9 because telephone actualities sound better in stereo. And I'm sure all of Piolin's and
Howards and Don Bleu's 25-54 listeners will flock to it."Wow, look the stereo lites on, It must be worth listening to now"

Please...I'll put my money on KGO's Mickey Luckoff and Jack Swanson.
 
David I've been wondering, if you actually actively consult any stations?. What exactly do you
do? Is it engineering, programming,or research.?

I would think your employer or client would be embarrased by your buffoonery, and discussion
of competitive situations which you are alledgely involved in. What's next, a page on My Space?

You know nothing of (English) spoken word radio. In the old regime of this site, you could
get away with overblown statements, outright distortions, and boasting, since you had a
moderator in the buddy seat with you. Anyone who disagreed with your assertions would be
warned and then their posts would be deleted. It doesn't work that way now.

BTW your concept of KGO trading for low 3 FM's is one of the most ignorant statements I've seen.
Of course this is the same guy who recently stated that KFI is a racist radio station, after they
became #1 12+.
 
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