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Phase II of Spring Ratings

I

imho

Guest
Just some of the highlights to ponder:

WGNE - far ahead of where I would have said was possible (helped mightily
by the WROO signal swap). Better 25-54 than WROO has had in many years.

WROO - why no try spanish, or Jack, or Fred? Any change would be helpful.
FM sports?

WQIK still strong.

WEZJ still in free-fall

WOKV good trend, building

WPLA cooling off a bit, with another drop to go

WFYV - where is the new morning show? Dont see any growth.

WMXQ - maybe Cox should consider spanish first and beat CC to the punch?
 
Guys - it's only a trend. This could be an Arb-blip, but I have to admit there were some 1.0 skews that hit alot of stations.
The scanning seems to be esculating. Good news, it's a sign of a flip or two. Bad news, most companies don't care. It is
interesting that The Gator is about 1/2 the listeners of QIK if the numbers are close to right. That is a good showing on that
level. Don't get to excited.
 
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