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PHILADELPHIA ARBITRON PPM RATINGS RELEASED: JUNE 2010

P

pjc1961

For the period Thu. 5/27/10 - Wed. 6/23/10, the publicly released PPM data for persons overall age 6+ can be found on the Radio-Info.com Philadelphia Ratings Grid.

The next ratings period is July 2010 (Thu. 6/24/10 - Wed. 7/24/10), with the publicly released PPM data for persons overall age 6+ available on Wed. 8/11/10.

Note: as of this posting, the ratings grid has the June 2010 data in the center column rather than the right column where they would usually be. To view the share rankings for June 2010, click twice on "Est %" under "June 2010". Similarly, to view the weekly cume for June 2010, click twice on "Cume" under "June 2010". Hopefully Radio-Info.com will clear this up shortly.
 
Big drop for WIP. 4.3 to 3.4. (That is, assuming it's not a typo like they had for WPEN last month). Also, big drop for WOGL for the second month in a row. 7.0 in April, 6.4 in May, 5.8 in June. But still, a 5.8 is a 5.8. MGK is back up to a 5.0. WUSL is up to a 4.2, from a 3.4 in April and a 3.9 in May

WPEN AM and FM still combining for a 1.8. Even with Now 97.5, the AM was pulling over a 1 and the FM was pulling around a 2. Another month showing how an AM/FM simulcast kills the AM station (down to a 0.5), and is probably not good for the combined AQH share of the two stations. Even a low rated music format combined with sports on AM was better than the AM/FM sports simulcast.
 
Re: The Fanatic 97.5 FM and its AM station...Greater Media is cheap, therefore you get what you pay for, lousy ratings. In general, sports talk radio in Philly is simply sounding old and worn out. I rarely listen, and when I happen to be within earshot of either, it's a one big yawn, sounding "small." Very little, if any compelling programming outside of the game broadcasts. It's too bad because a top ten market with passionate sports fans deserves better.
 
Does anybody ever read the fine print on the very bottom of the ratings page for Philadelphia?

It states: "Ratings are copyright Arbitron Inc. and may not be quoted or reproduced without the prior written permission of Arbitron."


We break this rule like every week on here don't we? Yes/No?
Is reporting any ratings at all on here is that quoting??

Thanx
RadioRohn
 
Additions to the Philadelphia ratings grid:

Station Est % Cume Format Owner

WQHT-FM 0.1 31,500 CHR/Rhythmic Emmis
WTKU-FM 0.1 48,800 Classic Hits Atlantic/Northwood Capital Ventures
WZBZ-FM 0.1 30,800 CHR/Rhythmic Equity Communications
WPLJ-FM 0.0 24,000 Hot AC Citadel
 
aindik said:
Even a low rated music format combined with sports on AM was better than the AM/FM sports simulcast.
Click to expand...

Are you suggesting Greater Media should simulcast one of their "Magic" stations out of New Jersey on 97.5 FM, and shift the sports format full-time to 950 AM?
 
DToTheJ said:
aindik said:
Even a low rated music format combined with sports on AM was better than the AM/FM sports simulcast.
Click to expand...

Are you suggesting Greater Media should simulcast one of their "Magic" stations out of New Jersey on 97.5 FM, and shift the sports format full-time to 950 AM?
Click to expand...

Good God.....NO!!! The two "Magic" stations are about the worst radio I've ever heard.
 
Don I agree with you. Magic 98.3 used to be the best sounding AC station till 2008. Now it's a trainwreck. Where else can you hear Phil Collins and Katy Perry's latest hit next to each other! Their ratings dropped a full percent since March, and are down over 2 percent from this time in 2008. It used to be the #1 or #2 station every book, but it hasn't been #1 since Christmas. The only time I listen to 98.3 is when I'm DXing and I pass by that frequency, I used to listen for hours.

A "Magic" format was tried in Philly, remember Now 97.5?

Bring Sunny 104.5 back, it was a great soft AC station and had decent ratings. It was enough to knock down B101 and Oldies 98 so that WDAS could be #1, and was run on the cheap.
 
DToTheJ said:
aindik said:
Even a low rated music format combined with sports on AM was better than the AM/FM sports simulcast.
Click to expand...

Are you suggesting Greater Media should simulcast one of their "Magic" stations out of New Jersey on 97.5 FM, and shift the sports format full-time to 950 AM?
Click to expand...

I'm not suggesting they should do that. I'm suggesting that if they did that, they'd likely get higher ratings on the combined 97.5/950 than they are getting now.
 
Maybe, maybe not, since 12+ numbers are somewhat less than meaningless.

That aside, gaining ground as the new guy takes time, and they need to be judged over a significant amount of time in the demos and dayparts they're targeting. This kind of "oh, it's been six months, time to give it up" stuff is exactly what often gets slammed on these very boards. :D


Nick said:
Where else can you hear Phil Collins and Katy Perry's latest hit next to each other!
Click to expand...
Where folks are trying to appeal to the 30/40-something female audience who happens to have grown up on Phil Collins but also likes Katy Perry, perhaps?

Nick said:
Bring Sunny 104.5 back, it was a great soft AC station and had decent ratings. It was enough to knock down B101 and Oldies 98 so that WDAS could be #1, and was run on the cheap.
Click to expand...

And yet they still killed it off. Maybe because it wasn't such a gem?
 
imhomerjay said:
Maybe, maybe not, since 12+ numbers are somewhat less than meaningless.

That aside, gaining ground as the new guy takes time, and they need to be judged over a significant amount of time in the demos and dayparts they're targeting. This kind of "oh, it's been six months, time to give it up" stuff is exactly what often gets slammed on these very boards. :D
Click to expand...

It debuted last October and its ratings are the same as they were after month 2. How much time should they give it?

Yes, they're 12+ numbers, but those are the only ones we see. 12+ numbers are meaningless, but trends in 12+ correlate with trends in demo. I can't think of any reason why, on a sports station, 25-54 would be rising but 12+ would stay the same. Did they have some massive drop in the 55+ ratings since the debut, to cancel out this supposed uptic in 25-54? Why would that have happened?

imhomerjay said:
And yet they still killed it off. Maybe because it wasn't such a gem?
Click to expand...

You'll recall that the decision to kill it off was a result of a massive miscalculation where they thought the market needed a full-signal Spanish station. When they killed that (which, to their credit, they did quickly), they could have put AC back on, but they went with a gold-centric alternative rock station. That appears to have been a solid decision, as that station is doing quite well. That doesn't mean AC wouldn't do better than one of their other stations that is performing less well than 104.5 is.
 
aindik couldn't agree with you more, it's been nine months in the split AM/FM format and it's pretty obvious the needle is not going to make a big jump. Greater Media is simply too cheap to make any head way in the sports-talk genre, and perhaps another format should be considered. Starting at the top locally leadership is now split with a market manager that has to do Detroit along with Philly until a replacement is found, the sales staff can only sell PM drive on The Fanatic because that's the lowest hanging fruit, they are not allotted the proper investment by the parent company in Mass. needed to make any sort of dent in the more established brand, no matter how old/dull the established brand sounds as people in the Philly market tend to not like change, which is also too bad. There are some on this thread that think they can talk expertly about PPM ratings, but they're only fooling themselves and others. PPM is drive-by listening without enough distribution to truly rate markets. It's a practical monopoly with Arbitron so right or wrong, and more wrong than right, it's the currency that's used which is simply sad for an industry that needs all the help it can get.
 
Nick said:
Don I agree with you. Magic 98.3 used to be the best sounding AC station till 2008. Now it's a trainwreck. Where else can you hear Phil Collins and Katy Perry's latest hit next to each other! Their ratings dropped a full percent since March, and are down over 2 percent from this time in 2008. It used to be the #1 or #2 station every book, but it hasn't been #1 since Christmas. The only time I listen to 98.3 is when I'm DXing and I pass by that frequency, I used to listen for hours.

A "Magic" format was tried in Philly, remember Now 97.5?

Bring Sunny 104.5 back, it was a great soft AC station and had decent ratings. It was enough to knock down B101 and Oldies 98 so that WDAS could be #1, and was run on the cheap.
Click to expand...

The Magic format was tried in Philly before Now 97.5 in Philly, it was called Magic 103, WMGK, and I think GM owned WMGK at that time too.
 
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