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Philadelphia Arbitron Radio Ratings: December 2012

P

pjc1961

Age 6+ overall publicly released data:

Philadelphia: http://ratings.****************/cgi-bin/rol.exe/arb007

The December 2012 survey period covers Thu. 11/8/12-Wed. 12/5/12.

The next survey period will be for Holiday 2012 covering Thu. 12/6/12-Wed. 1/2/13 with the report release date being Tue. 1/22/13.
 
When did B flip to Christmas? Because they're up 5.6 to 9.5.

KYW down to 6.9 from a Sandy inflated 8.4.

WWIQ down from 3.6 to 2.7. Understandable after the election. But still higher than WPHT has seen in a while IIRC. PHT is down to a 1.5.

The radio online site continues not to show the ratings for WIP-FM for some reason.
 
aindik said:
WWIQ down from 3.6 to 2.7. Understandable after the election. But still higher than WPHT has seen in a while IIRC. PHT is down to a 1.5.
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1.5 for WPHT? You have got to be kidding me. Was these the the type of ratings that killed WCAU-AM in 1990?
 
WIP-FM should get a nice bump in January from the 0.6 stragglers who are still listening on 610. I assume more of those will move to 94 than will stay with the network content on 610.
 
aindik said:
WIP-FM should get a nice bump in January from the 0.6 stragglers who are still listening on 610. I assume more of those will move to 94 than will stay with the network content on 610.
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Absolutely no guarantee of that. You'd think it would be a no-brainer, but more-than-likely, those that are listening to the AM are doing it for a reason. Maybe they don't have a good signal on the FM because of some kind of interference. Maybe they're on the fringes. Maybe they're old-time Ken Garland listeners hoping he'll return somehow.

Bottom line is you can't depend on getting all of them to move over to the FM. And you cannot know how many of the FM listeners will suddenly like what they hear on the new AM.
 
aindik said:
When did B flip to Christmas? Because they're up 5.6 to 9.5.

KYW down to 6.9 from a Sandy inflated 8.4.

WWIQ down from 3.6 to 2.7. Understandable after the election. But still higher than WPHT has seen in a while IIRC. PHT is down to a 1.5.

The radio online site continues not to show the ratings for WIP-FM for some reason.

I think B flipped a day or 2 before Thanksgiving. Think 9.5 is something..wait til the "13th" month comes out in a few weeks.
Click to expand...
 
I still see people posting here that WWIQ's format will be history soon. I can only think that analysis is emotional based on the fact that they do not like the host's political ideologies. Did I see correctly that IQ's ratings were 2.7 versus 1.5 for PHT in December? What am I missing?
 
MDefl said:
I still see people posting here that WWIQ's format will be history soon. I can only think that analysis is emotional based on the fact that they do not like the host's political ideologies. Did I see correctly that IQ's ratings were 2.7 versus 1.5 for PHT in December? What am I missing?
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You are missing nothing. PHT is a disaster. All Glenn, Rush, Sean, and Mark needed were a better delivery system...they got it on FM. Of course, the #s are going to fall from November. An Election to talker is like Christmas music to an AC. It's way too early to pronounce the demise of IQ.
 
MDefl said:
I still see people posting here that WWIQ's format will be history soon. I can only think that analysis is emotional based on the fact that they do not like the host's political ideologies. Did I see correctly that IQ's ratings were 2.7 versus 1.5 for PHT in December? What am I missing?
Click to expand...

People are posting that IQ's format will be history because they are predicting that its owner is about to exit the radio business.
 
Thanks. That would make more sense. However, some of the postings I see here see indicate that IQ will go away because Rush or Beck suck. Of course, that is an opinion but another station would pick that format up because it delivers the ratings.
 
IQ needs more than just ratings: It needs to be profitable. Ratings don't automatically equal profitability.

They are paying six figures for the right to carry Rush. I know: If they were playing music, they'd be paying royalties. I only make the point because some people think syndicated talk radio is free. Some is. The big players usually aren't. Also: Syndicated talk means fewer minutes per hour of local commercials, especially if you're going to run news/wx/traffic in the top and bottom of the hour breaks.

Talk radio on FM has been a mixed bag. Greater Media today trashed their FM talker in Boston for a music format. Sports talk seems to be appearing more on FM than general/conservative talk.

Merlin Media was initially launched to build a nationwide network of "updated FM News" stations. They're no longer pursuing that, having sold their NYC FM News station and changed the former Chicago FM News station to music without any DJs. They own two FMs in Chicago and operate a third. They're not chasing the Beck-Limbaugh-Hannity format in Chicago. All three Chicago stations are playing music. They're also not buying any more stations anywhere else in the country.

Just a hunch on my part, but I think this spells out that Randy Michaels' investors are no longer interested in pursuing radio. It's a tough business, and even someone with Michaels' resume can't always guarantee success. I think it's just a matter of time before all Merlin's stations are sold. Unless one other thing is happening: The investors are giving Michaels a chance to come up with a new group of investors who would buy the stations but still allow him to be in charge. They might be doing Michaels that courtesy. But if he can't find new investors, they won't wait forever before trying to sell the stations.

I don't think it's a slam dunk that CBS winds up with 106.9 in Philly either. I think they're a likely bidder, but they could have competition.
 
radiophiler said:
They're not chasing the Beck-Limbaugh-Hannity format in Chicago.
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In fairness, Merlin probably can't chase the Beck-Limbaugh-Hannity format in Chicago. Limbaugh and (especially) Hannity are probably locked up long term with WLS. Hannity has some special deal with Cumulus stations in big markets (like WLS, WMAL in Washington, and WABC in New York) as a holdover from when he was syndicated by ABC Radio.

radiophiler said:
I don't think it's a slam dunk that CBS winds up with 106.9 in Philly either. I think they're a likely bidder, but they could have competition.
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I'm wondering who else would want to seriously bid for it, other than Clear Channel which is legally precluded from doing so.
 
One guess on another possible bidder besides CBS: Radio One. They're not giving up on Philly, and they must be frustrated by the signals they have on 103.9 and 107.9. Radio One could be interested in 106.9 for a new home for the Urban format that's now on 107.9.
Greater Media just sold an AM station. Might they want a new FM in Philly? Get back into the Adult Contemporary race and try to take on B again?
Beasley?? A third FM would make them more competitive in Philly. On the other hand, they seem to be in the middle of making some changes at Wired ... might not be a time they want to also launch another FM.
 
Ratings increases equals increases in ad revenue. Sorry. I still think most here are affected by ideology and can't judge this without that prism affecting their judgement.
 
Respectfully, I can say, from previous experience in radio, that ratings increase does not automatically equal revenue increase.

There are stats released occasionally on the top revenue stations in the U.S. Recently, the top station was WTOP news radio in Washington DC.

If ratings and pure number of listeners absolutely led to revenue, the top revenue station in the U.S. would be located in either the New York City or Los Angeles market.
 
That is true to an extent. However, the Demos for conservative talk are fairly good. In this case, I would bet IQ is doing quite well financially.
 
And that "fairly good" demo is shrinking. Long term, conservative talk faces serious audience issues.
 
stevensonair said:
And that "fairly good" demo is shrinking. Long term, conservative talk faces serious audience issues.
Click to expand...

Explain that. So far, the data I have seen indicates otherwise.
 
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