• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Philadelphia Arbitron Radio Ratings: July 2012

P

pjc1961

Philadelphia area ratings: http://www.radio-info.com/markets/philadelphia

Publicly released age 6+ overall rankings for the July 2012 survey period covering Thu. 6/21/12 - Wed. 7/18/12.

The next survey period will be for August 2012 covering Thu. 7/19/12 - Wed. 8/16/12 with the report release date being Tue. 9/4/12
(delayed one day due to Labor Day holiday on Mon. 9/3/12).

Note: stations that do not subscribe to Arbitron in certain markets will not show in those markets.
 
Scanning up and down the list it looks like nearly every station lost cume this month, except Q-102 and Radio 104.5, which were up only slightly. The whole medium looks like it lost people. (As an aside, radio-info used to post the total cume for the entire market at the bottom of the web pages. Total number of people who listened to any station that month. Unfortunately it no longer does that).

WIP-FM up 2.7-2.8, down from 3.5 two months ago when the Phillies still had promise. WIP A/F combined has a 3.3, flat from June but down from a 4.5 in May. WPHT flat at 2.7. Cume down below 500k. WPEN A/F down to a 1.4.

Q-102 has a 5.7. WRDW has a 3.5. Cume is higher on Q-102, but not but *that* much (1.3 million versus 1.1 million). Listeners are spending much more time listening to Q-102. I wonder why.

The three big rock stations pull a combined 15.7 share. I think WRFF's strong showing is why Merlin did what it did in New York last month.
 
All Access reports that WRFF is Number 1 in adults 18-34 and adults 18-49, and that WMMR is number 1 in adults 25-54.
 
Interesting to see IQ go from 0 to 1.1, and 150,000 loyal fanatics, out of the chute. Meanwhile, PHT is heading lower. With the talk stars now on FM, and the Phillies circling the drain, is PHT in real trouble?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom