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PHILADELPHIA ARBITRON RATINGS: APRIL 2011

GM probably gets better billing with sports than oldies. Also, I'm not sure, they may be
rquired to air ESPN's morning show in exchange for the affiliation.
 
radioguy39nj said:
WPHT goes more local talk and its ratings jump from 2.2 to 3.6. That's a nearly 65% increase! :)

Between March and April their programming changed in a very significant way. The same significant way it changes every April. :)
 
aindik said:
radioguy39nj said:
WPHT goes more local talk and its ratings jump from 2.2 to 3.6. That's a nearly 65% increase! :)

Between March and April their programming changed in a very significant way. The same significant way it changes every April. :)

I know, Phillies' baseball! However, they don't play ball in the same dayparts Beck and Hannity once occupied. :)
 
radioguy39nj said:
aindik said:
radioguy39nj said:
WPHT goes more local talk and its ratings jump from 2.2 to 3.6. That's a nearly 65% increase! :)

Between March and April their programming changed in a very significant way. The same significant way it changes every April. :)

I know, Phillies' baseball! However, they don't play ball in the same dayparts Beck and Hannity once occupied. :)

The link in the OP doesn't tell us where or when the ratings went up. Just that they did. Do you have information that says 9-noon and/or 3-7 are up?

We have share up 65% but cume up more than 100%. That screams baseball to me.
 
WDAS and WMGK were the only stations that pulled a 3.0 or better in March and had gains in April. I count six stations that were in the 2s in March that had upticks.
 
An interesting note: for the first time time, 1150 WDEL AM showed in the Philly rankings, with just under 27,000 listeners. My guess is, most of those were commuters going either from Wilmington to Philly or Philly to Wilmington, or maybe as it was the April ratings, some Philly suburbs are listening to the Phils on WDEL at night rather than WPHT. Maybe they can't get WPHT, but can get WDEL. A Wilmington AM hasn't shown in the Philly numbers since......I don't remember ever seeing that. The FM's show regularly, but never any of the AM's.
 
Dunno too much about the area, Mike, except for a contributing a lot of DXing time and a few years' residence in NE Philadelphia. It just seems to me that WDEL's signal would be the only one qualified out of the Wilmington AMs to show in that area ; in Chester and Delaware counties.

The old WAMS used to send it all south. WILM has the standard issue 1000 watts (enough of a signal void to have room for a 1460 shoehorned between it and New Brunswick's 1450). The 1290 is essentially a daytimer. Even counting the old WNRK 1260, they were ultra-directional away from the intervening counties. I doubt that any of those stations, even in their respective heydays, ever showed.

You're no doubt right about the Phillies phactor vis-a-vis WDEL. On the same note, I wonder if WBAL Baltimore ever showed in a Philly book due to Orioles/Ravens fans and/or commuters through that intervening area, such as Chester County. They put a decent signal up here into Schuylkill County in the day. Just a thought.
 
During the day time hours, you can get WILM up to the Philly airport and then its signal fades fast, so there is a small part of Del. county or is that Chester county, back to the Del state line (the I-95 corridor between Philly and Wilmington) that could get WILM during the day. However, as their programming closely mirrored WPHT's prior to the changes to local talk at 1210, and with 1210's far superior signal, no one in that small piece of PA would have a real need to tune into WILM unless searching out a traffic report as they drove towards Wilmington and as WDEL's signal is far stronger there 1150 would probably get those PA listeners. You're right though, once the sun sets WILM gets no further north than around Silverside Rd and Rt. 202 in North Wilmington, so PA would be totally out of the question.

You're right those other Wilmington AM's just don't have enough signal to reach PA much less Philly. 1260 WNRK's signal did go up to Landenberg, PA clearly as their directional signal was aimed that way (which is why they didn't do very well in Wilmington ratings as the signal wouldn't make it to Downtown Wilm from Newark), so whatever PA county that is, 1260 could have shown up in their ratings, but that might not be in the Philly market. I believe WNRK only showed a couple of times in the Wilmington ratings, even in its glory days.

Good question about WBAL and Orioles and Ravens games. I know 1290 WWTX and sometimes WILM (if 1290 has some other sports event), carry Ravens football, but with their lousy signal into PA they probably won't ever show as WDEL does airing the Phillies.
 
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