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PHILADELPHIA ARBITRON RATINGS RELEASED: DECEMBER 2010

Obviously the biggest story is the Christmas music on B-101. Up to a staggering 11.0 from a 7.1 in November. And the book started 11/11, which, IIRC, is before they flipped to Christmas, and also before I would think many people are in that mood.

Q-102 fell a bit, to a 4.3 from a 5.0. Could be a product of Christmas music on B-101. Wired was up but not nearly that much: 3.4-3.5.

WIP was down substantially - 4.0-3.5, as was WPEN-AM-FM - 3.2-2.6. WPHT down massively too - 3.5-2.4 with its cume sliced nearly in half. The "November" book still had some time when the Phillies were playing. It's pretty staggering that, without the Phillies, Philadelphia's top mainstream news-talker only gets fewer than 400,000 listeners a month. Though, apparently they listen for a long time.

Speaking of that, these cume numbers, especially for low rated stations, seem kinda high. Could it really be true that 87,400 different people in the Philly market listened to WFAN last month?
 
This is why if CBS chose to simulcast one of their three AM stations on one of their FM stations (94.1?), it would have to be WPHT. KYW, and to a degree, do well enough on their own on the AM dial, that they don't really need the help of an additional signal on FM, like WPHT does. And imagine hearing all of the Phillies games in FM stereo.
 
Disagree. The demos of WPHT are too old for FM, compared to WIP and even KYW.

I don't think they should move any of the stations, but if they do, it should be WIP. To satisfy your last sentence, they should move the Phillies games along with it.

What I really think they should do is flip flop the all-local WIP with the half-syndicated WPHT (which doesn't need the reach - if I'm out of the 610 range, I can hear Rush Limbaugh on other stations), upgrade the signal at 1210 to its full 50 KW potential, and keep the Phillies on 1210.
 
aindik said:
WPHT down massively too - 3.5-2.4 with its cume sliced nearly in half. The "November" book still had some time when the Phillies were playing. It's pretty staggering that, without the Phillies, Philadelphia's top mainstream news-talker only gets fewer than 400,000 listeners a month. Though, apparently they listen for a long time.
Click to expand...

WPHT's cume in the market for the month was lower than WPST's, and not that much ahead of WJBR. Yow.
 
Question about the ratings. Does the "cume" number we see mean total unique listeners in an average week, or total unique listeners over the entire four week ratings period?
 
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