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Philadelphia Radio Ratings: September 2013

P

pjc1961

Philadelphia: http://ratings.****************/cgi-bin/rol.exe/arb007

Overall age 6+ publicly released data for Nielsen Audio subscribing stations for the September 2013 survey period covering Thu. 8/15/13-Wed. 9/11/13.
Next survey period will be for October 2013 (covering Thu. 9/12/13-Wed. 10/9/13) with the data release date being Mon. 10/28/13.
 
Stunned that KYW's ratings and cume dropped. they need to make some changes at 4th and market. Happy that WPHT's ratings and cume went up. Their cume was up 19,400
 
Jul said:
Stunned that KYW's ratings and cume dropped. they need to make some changes at 4th and market. Happy that WPHT's ratings and cume went up. Their cume was up 19,400
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And Again you are not in the WPHT demographic so why do you care ?
 
He has answered that before - its because 30 years ago he liked WCAU so he has some strange loyalty to the frequency. By that philosophy, I guess I should be upset because WNTP is a 'no show' in the ratings every month as a fan of Wibbage in the 1960's!
 
wprt949 said:
And Again you are not in the WPHT demographic so why do you care ?
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Do you only post about stations trying to attract you as a listener? I thought we discuss the business here.

That said, any man who remembers listening to the radio 30+ years ago is in WPHT's target demographic.
 
Nobody has pointed out that WPHT (sans Rush) has pulled ahead of soon-to-die WWIQ (with Rush).

IQ also trails - substantially - all of Clear Channel's FM stations in the market. They'd be crazy to flip any of them just to keep Rush cleared in the market. There's always WDAS (AM) to park El Rushbo plus an HD sub-channel.

KYW is now number two in the CBS cluster and WIP is close behind and gaining.
 
John1 said:
He has answered that before - its because 30 years ago he liked WCAU so he has some strange loyalty to the frequency. By that philosophy, I guess I should be upset because WNTP is a 'no show' in the ratings every month as a fan of Wibbage in the 1960's!
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FYI I was born on 1981 and started listening to 1210 in 1987 or 88 and plus it matches my birth date.
 
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WIP-FM, WPEN, and WIP-AM all up.

WIP-FM, and AM, plus WPEN all improved, WIP-FM the most, but not bad for WPEN. WIP-AM showed with a 0.1 so nothing to write home about, but better than N/A.

Speaking of 610 WIP, I stopped by to listen the other day and they had a live and local show, I believe from a local bar in Philly somewhere, in the early evening. Maybe that's where the added audience came from. Of course both 94.1 and 610 are carrying the Eagles so that too might have given both a boost. Maybe WPEN's coverage of the Flyers will help their numbers.

Of spoken word formats, in previous books, WHYY-FM was ahead of all the other spoken word formats other than KYW and WIP-FM, now WPEN passed them as WHYY's numbers dropped a bit. WPHT has added probably some of WWIQ's former listeners too.
 
I don't think one off book is reason to worry about KYW. This ratings period still included part of the summer and people aren't that concerned about news in the summer. Let's see what happens in the next few books, especially when the weather gets bad.

Why did WPHT overtake WWIQ? Well, WWIQ no longer has a local morning show. Imus might be popular. He's been in and out of the market over the years. But losing a local morning show for a national one is likely to be the reason for WWIQ's drop. Of course, Merlin probably knew they were selling 106.9 anyway, so they figured they'd save money by carrying Imus for the remainder of their ownership.

I do continue to wonder how a non-profit like EMF was able to outbid CBS for 106.9. KYW might have a 50,000 watt Class I-B signal. But it's really limited to the north thanks to 1050 WEPN New York and to the south thanks to 1060 XEEP Mexico City. With KYW bringing in so much revenue, you would have thought CBS would do whatever it takes to outbid a religious broadcaster for a full-power FM simulcast.
 
Maybe the question should be, Did CBS put in a bid for 106.9? They may not wanted to spend the money. As you said, KYW is a cash cow for CBS Radio, move it to FM and kill that cow, because given the choice most folks will choose FM over AM. Even 62 year olds like me given the choice of hearing a simulcast on AM or FM with both having solid signals, etc, will choose FM. KYW on AM has what folks want, and my guess is, even the younger folks tune in to 1060 for traffic updates [they may not stay long, but the advertisers are glad to have them stop in for a few minutes probably], so why go FM? Then CBS would then have a third AM signal, in Philly, under performing as the former legacy powerhouse stations: from Metromedia days 610 WIP and the former 1210 WCAU are both now a shadow of their former selves.

The other thought is, probably most of the younger set can listen to KYW on their IPods, IPhones, etc, so they get the FM sound already. So maybe CBS Radio figures why waste the money to get an FM when ONLINE Radio for the youth is really where its at.
 
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Good point. They did put in a bid for 106.9 the first time around. No indication they bid this most recent time. Maybe no reason they should. FM hasn't had much success getting better demos for right-wing political talk. It's still programming for angry, old White people.

The previous poster seems to have an Apple-centric view of new media despite the greater market share for Android. Even so, no indication young people listen to all news radio (despite all the attempts to dumb it down). In car listening to streaming all news is not there yet. Phone carriers have mostly done away with all you can eat data plans and listening to streaming audio is a good way to burn through your data limit. Add to that all the drop-outs encountered as you drive. Plus audio apps require more attention to make changes than do radios with push-buttons (another way in-car smartphone use can be dangerous).
 
CBS put its All-News format on FM in both Chicago and San Francisco, to good results. It lowered the demographics. In the overall ratings, WBBM and KCBS are both consistantly in the top 3 in each of those cities.

Of course, in each case they already had an underperforming FM station to use for the All-News simulcast. They didn't have to buy a station. But KYW makes so much money for CBS, I'd think they'd want to protect that revenue source by buying 106.9, and certainly could outbid a non-profit religious organization for it.
 
Gregg. said:
CBS put its All-News format on FM in both Chicago and San Francisco, to good results. It lowered the demographics. In the overall ratings, WBBM and KCBS are both consistantly in the top 3 in each of those cities.

Of course, in each case they already had an underperforming FM station to use for the All-News simulcast. They didn't have to buy a station. But KYW makes so much money for CBS, I'd think they'd want to protect that revenue source by buying 106.9, and certainly could outbid a non-profit religious organization for it.
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This assumes that all these decisions are made at Black Rock, not locally in Chicago, San Francisco or Philly.
 
FredLeonard said:
This assumes that all these decisions are made at Black Rock, not locally in Chicago, San Francisco or Philly.
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I assure you, there are precious few decisions about any of CBS's stations that are not made at Black Rock.
 
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