• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Philadelphia - We're Number 8!

DToTheJ said:
http://www.radio-info.com/news/new-arbitron-market-rankings-show-dc-passing-philadelphia-to-become-7

Wasn't Philly the 6th radio market at one point? Now it's headed to just barely make the Top 10!
Click to expand...

It's false, Philadelphia is the fifth largest metro, with a 12.4% growth from 2010 to 2012 in Philadelphia County, Chester County and Montgomery County (being responsible for 10% of it) Philadelphia won't be passed, maybe it will pass. It also has a population over 6 million, not 4,880,800 or something exact like this. Arbitron's market populations have been incorrect statisticly for a long time. I'm a stat nerd it's one of my huge hobbies!

Currently, population is in the 7 millions, should be much higher: San Fran should be 7, Baltimorenshould be 14.
 
Arbitron does not use Census!

en.m.wikipedia.org/w/index.php?title=Metropolitan_Statistical_Area&mobileaction=view_normal_site

This is the list of largest metros according to the US Census
Now what is Arbitron using?
 
The radio and tv markets are defined separately. The Television DMA is 4th because it encompasses alot of markets (including Berks, Lehigh, and Lancaster counties to name a few) that have separate designated radio markets. The best example is Wilmington (20 minute drive) and south Jersey, all in the TV rankings but not the radio.
 
mcradiofree said:
The radio and tv markets are defined separately. The Television DMA is 4th because it encompasses alot of markets (including Berks, Lehigh, and Lancaster counties to name a few) that have separate designated radio markets. The best example is Wilmington (20 minute drive) and south Jersey, all in the TV rankings but not the radio.
Click to expand...

I'm not talking about TV. I'm talking about our metro size is 5th - not 7th/8th.
 
Philadelphia MSA includes Philadelphia, Bucks, Chester, Delaware, Montgomery, Burlington, Camden, Gloucester, Salem, New Castle, and Cecil Counties.

The Arbitron market includes all of those counties except for Salem, New Castle, and Cecil. Those three counties are in the Wilmington market, separate from Philadelphia.

If you add the Philadelphia Arb. market pop. to the Wilmington Arb. market pop., that should equal the Philadelphia MSA pop.
 
I should clarify that the MSA #s are total persons, while the market #s on Arbitron's site are persons 12+.

So you'd also have to take into account the 0-11 population for each market for the numbers to add up.
 
S said:
I should clarify that the MSA #s are total persons, while the market #s on Arbitron's site are persons 12+.

So you'd also have to take into account the 0-11 population for each market for the numbers to add up.
Click to expand...

Hmm, give Philly time, it'll pass DC very soon again, with the growth in Chester and Philadelphia counties.
 
S said:
DC Metro's growth has been outpacing Philly Metro for years- DC Metro grew 16% last census.
Click to expand...

Not surprised, philly just started up again. Give it time. And Baltimore was moving to Washington mostly.
 
RadioPhillyFan said:
mcradiofree said:
The radio and tv markets are defined separately. The Television DMA is 4th because it encompasses alot of markets (including Berks, Lehigh, and Lancaster counties to name a few) that have separate designated radio markets. The best example is Wilmington (20 minute drive) and south Jersey, all in the TV rankings but not the radio.
Click to expand...

I'm not talking about TV. I'm talking about our metro size is 5th - not 7th/8th.
Click to expand...

You may have missed the point. Philly is NOT #8 in the overall MSA. It's #4. The radio rankings by arbitron have nothing to do with the MSA, since, as I and others have pointed out that there are cities within the MSA that also have their own arbitron rated radio markets. Philly is still the 5th largest city. At one time the radio rankings were also #5. Philly was 8 for a long time, it only became #7 about 6 months ago. (MSA=Metopolitan Statistical Area)
 
S said:
Philadelphia MSA includes Philadelphia, Bucks, Chester, Delaware, Montgomery, Burlington, Camden, Gloucester, Salem, New Castle, and Cecil Counties...
Click to expand...

... and if you can pronounce all of these counties, Merlin wants you to work for them! :D
 
Um...GLAU-cess-ter? I'm sure the people in Gloucester, MA, north of Boston, get that all the time! Similarly, 40-some miles west of Boston is Worcester, MA, that state's second largest city. I've heard it get pronounced as WAR-chester and Worcestershire, like the sauce! Seriously, Worcester is part of Boston's TV market, but is separate for radio. The same goes for the southern third of New Hampshire (i.e. Concord, Manchester, Derry and Merrimack).
 
KML-224 said:
I've heard [Worcester, MA] get pronounced as WAR-chester and Worcestershire, like the sauce!
Click to expand...

There's a Worcester Township in Montgomery Co., PA. I've heard KYW's traffic reporters (or at least maybe Sam Clover) pronounce that township "WAR-ses-ter".

Meanwhile, up the Schuylkill, WEEU voices invariably pronounce Greenwich Twp. (in far northern Berks Co.) "GREEN-which". Which reminds me, isn't that the pronunciation of little ol' Greenwich, NJ (in Cumberland Co.)?

ixnay
 
Rockin' Rob, the morning host at WPAZ/WBZH, ran an Internet radio station "Radio Free Worcester." He could tell you the right way the town is pronounced!
 
KML-224 said:
Um...GLAU-cess-ter? I'm sure the people in Gloucester, MA, north of Boston, get that all the time! Similarly, 40-some miles west of Boston is Worcester, MA, that state's second largest city. I've heard it get pronounced as WAR-chester and Worcestershire, like the sauce! Seriously, Worcester is part of Boston's TV market, but is separate for radio. The same goes for the southern third of New Hampshire (i.e. Concord, Manchester, Derry and Merrimack).

Wrong....Glowster
Click to expand...
 
ixnay said:
There's a Worcester Township in Montgomery Co., PA. I've heard KYW's traffic reporters (or at least maybe Sam Clover) pronounce that township "WAR-ses-ter".
Click to expand...

That is the correct pronunciation for the township. It's different than the Massachusetts town.
 
I dont understand the population classification either. The fact remains that the Philadelphia radio signals are so strong that they reach Wilmington,Reading,Trenton,Vineland,AC Cape May,Allentown,Lancaster.

You can still have your submarket designation but why Philadelphia doesnt get credit for reaching those submarkets quite frankly does not make any sense. I was listening to MGK, 97.5,1060 up at Jack Frost in the Poconos this weekend. Crystal Clear signal all the way up.
 
Wired 96.5 can actually reach parts of Baltimore crystal clear; I think the road is called 695? Cuts off there.
And, I believe it's partly Arbitron bias, they're located in Maryland, who's had it out for PA since the start of time. Philly should be #4 or #5 - half of what you mentioned is considered the Philadelphia Metro. Because Baltimore/Washington shouldn't be combined; or you should combine Atlantic City with Philadelphia.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom