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Philadelphia - We're Number 8!

donta1974 said:
What is the difference between the 9th,8th, and 7th largest radio markets my guess is not that much. Its just a thing where radio people can say hey I work in the 8th largest market and it looks good on a resume.
Click to expand...

Being 7th or being 8th or 6th is not particularly significant from a revenue standpoint.

However, being 10th or being reclassified as 11th could have very significant differences. That's because buys are often made in just the top 10 markets. Break points also happen at 20th, 25th, 50th, etc. So if your market falls out of the tier it was in, you national business could fall way off.

Figures show that about 30% of all radio revenue is placed in the top 10 markets... a bit more than the percentage of the US population living in those markets... so staying in the "tier" you are in is important.
 
DavidEduardo said:
donta1974 said:
What is the difference between the 9th,8th, and 7th largest radio markets my guess is not that much. Its just a thing where radio people can say hey I work in the 8th largest market and it looks good on a resume.
Click to expand...

Being 7th or being 8th or 6th is not particularly significant from a revenue standpoint.

However, being 10th or being reclassified as 11th could have very significant differences. That's because buys are often made in just the top 10 markets. Break points also happen at 20th, 25th, 50th, etc. So if your market falls out of the tier it was in, you national business could fall way off.

Figures show that about 30% of all radio revenue is placed in the top 10 markets... a bit more than the percentage of the US population living in those markets... so staying in the "tier" you are in is important.
Click to expand...
Thank you David.
 
No need to worry, about 75% of the Philadelphia Metropolitan Statistical Area (MSA / Metro/ Suburbs of Philly) AKA Delaware Valley is the Philadelphia Radio Market.

Delaware Valley is expected to have a 12% population increase by 2020
It'll put Philadelphia back above DC.

I will personally bet 2,500$ on this if anybody is really willing. The statistics show enough for me to be confident in this.
 
RadioPhillyFan said:
No need to worry, about 75% of the Philadelphia Metropolitan Statistical Area (MSA / Metro/ Suburbs of Philly) AKA Delaware Valley is the Philadelphia Radio Market.

Delaware Valley is expected to have a 12% population increase by 2020
It'll put Philadelphia back above DC.

I will personally bet 2,500$ on this if anybody is really willing. The statistics show enough for me to be confident in this.
Click to expand...

The Philadelphia MSA (Metropolitan Survey Area) was 5.145 million in 2005. In 2010 it was 5.164. In 2015 it is projected to be 5.223 million.

In 10 years, the growth would thus be 1.5% from 2005 to 2015. The growth rate, if anything, is slowing so the likely scenario by 2020 is a growth of about 1.35%, meaning your decimal point is off by one place.
 
I actually meant 1.2 - 12% would be absurd.


And actually, there's a group in the Philadelphia Area that projected by 2020 it would rise 3.1%. I believe it's the Delaware Valley Population Analytics Group (it was Delaware Valley followed by something similar to this) I will have to dig this up sometime. They wrote an article about how the increase of local businesses and recent interest in commercial devolpment (Skyscrapers, there's a few proposed ones like Cira 2 and the ACC Tower) has helped Philadelphia's economy.

Plus, Chester and Montgomery counties are seeing a heavy population rise. Chester actually grew something like 31.2%. It's one of the more populated counties in the state now.
Philadelphia County saw a 0.7 rise - it's first in many years. It's projected to rise 2.4% by 2020 (DVPAG). Putting the Philadelphia popluation near 2 million,

I'd say the MSA popluation will be in 5.9 million by 2025, looking at the ongoing trend.

Also, Allentown? If it keeps up with the 10% it may outgrow Pittsburgh.
 
RadioPhillyFan said:
I'd say the MSA popluation will be in 5.9 million by 2025, looking at the ongoing trend.
Click to expand...

Keep in mind that the radio MSA is the Metro Survey Area, while the OMB MSA is a Metropolitan Statistical Area. The radio definition is determined by listening patterns and commute patterns, while the OMB definition contemplates commerce and is an extension of the old trading area concept.
 
Yeah, but the Philly MSA has all of the jersey side and new castle county, while that's not in the radio market. It's cut by a million
 
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