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eGillCVI
Guest
Does anyone think a full-service Lifestyle Talk ("Fluff Talk") format, a la New Jersey 101.5, would work in Philly on...oh, I don't know...say, maybe...950 AM? I mean, if they offered personality-driven entertainment along with constant traffic & weather (and throw in a top-notch news operation--or at least strike a deal with a top-notch news operation), it'd probably be great.
You don't have to be stuck in a jam or bracing for a blizzard to listen for traffic & weather reports. Most of us tune in for these two staples constantly anyway, right? What would your rather listen to while waiting: Light, non-offensive, and local entertainment...or the same looping "twenty-two minutes" of news you've been hearing all damn day?
I think the time is right for a format like this in Philly. PPM's are gonna do some damage to KYW's TSL. Maybe they'll go in a news-talk direction to compensate? Someone should do it!
Thoughts?
You don't have to be stuck in a jam or bracing for a blizzard to listen for traffic & weather reports. Most of us tune in for these two staples constantly anyway, right? What would your rather listen to while waiting: Light, non-offensive, and local entertainment...or the same looping "twenty-two minutes" of news you've been hearing all damn day?
I think the time is right for a format like this in Philly. PPM's are gonna do some damage to KYW's TSL. Maybe they'll go in a news-talk direction to compensate? Someone should do it!
Thoughts?