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Philly PPM/February 2010

the fact that WPHT has such low cume is crazy. They are trending way behind where they should be. How long is CBS going to allow this to continue?
 
WRFF's numbers impress and bug me.

I love that an Alt station does so consistently well. Even if it is a white toast watered down version of an Alt station. But I hate that it's a low budget Clear Channel experiment. I like jocks and personality to go along with the music, and not canned DJs.

I'm sure this has been mentioned before but I wonder how Y100 would have done in a PPM world.

PS YSP's cume is down huh? I wonder if Bonadouche could fight somebody's PPM?
 
Wow. All the snow really jacked up KYW's TSL numbers.

WPEN AM and FM down to a combined 1.9. IIRC, that's not much higher than the ratings for just the AM before the flip. And it's definitely lower than the combination of WPEN(AM) and the AC station that was there before. I don't think we see WIP on FM any time soon, if the performance of WPEN is any predictor.
 
I wonder how many markets have (as Philly does) the NPR news/talk station (WHYY-FM) beat out all the commercial talkers WPHT, WIP, WNTP, and WPEN AM/FM?

Can't say whether or not WHYY-FM (which has a solid signal in Wilmington) beats out any or all of Wilmington's commercial talkers (WDEL, WILM, and WWTX) as the non-comm numbers don't show on the Wilmington 12+ numbers.
 
Not counting all-news WTOP, public radio station WAMU is gangbusters in D.C.
 
It's so sad that the only currency available to measure terrestrial radio is an unreliable "drive-by" tool like PPM orchestrated by a near monopoly to the industry. Simply an approximation tool as opposed to an actual tool, it's hard to give it total credibility. Sure, it's better than the old diary system, but in this day and age of digital measurement, it's sad that this industry has to rely on something as unreliable as the PPM.
 
MikefromDelaware said:
I wonder how many markets have (as Philly does) the NPR news/talk station (WHYY-FM) beat out all the commercial talkers WPHT, WIP, WNTP, and WPEN AM/FM?
Click to expand...

In Boston, NPR station WBUR regularly does as well or better than talker WRKO. And if you combine WBUR's numbers with WGBH's NPR looks even better.
 
I'd say Y100 would have done well in PPMs. Would PPM register Y-RockonXPN as WXPN or as a stand alone rating? PPMs should count HD subchannels so an accurate number would be possible
 
MikefromDelaware said:
I wonder how many markets have (as Philly does) the NPR news/talk station (WHYY-FM) beat out all the commercial talkers WPHT, WIP, WNTP, and WPEN AM/FM?

Can't say whether or not WHYY-FM (which has a solid signal in Wilmington) beats out any or all of Wilmington's commercial talkers (WDEL, WILM, and WWTX) as the non-comm numbers don't show on the Wilmington 12+ numbers.
Click to expand...

In fairness, WIP and WPHT have about the same cume as WHYY. WIP 27,000 more, WPHT 25,000 less. The difference is mostly in TSL. Where, of course, WHYY has the advantage of running something like 58 minutes of programming an hour as opposed to 42.
 
evolve991 said:
I'd say Y100 would have done well in PPMs. Would PPM register Y-RockonXPN as WXPN or as a stand alone rating? PPMs should count HD subchannels so an accurate number would be possible
Click to expand...

Terrestrial stations that subscribe to Arbitron ratings are able to encode their HD subchannels, and their web streams, for PPM. They have to be encoded with a separate identifier from the main signal unless they are a 24/7 simulcast with the main signal (including commercials), which none are except the HD-1 channels.

I'm pretty sure most stations do this. The fact that none of them show in the ratings means that none of them have an AQH share meaningful enough to publish.
 
Also, WHYY has the advantage of being on FM./color]
WPEN is on FM and it so far hasn't helped their numbers.

It would be interesting to find out, the difference between Channel 12's numbers and the commercial TV stations. I would think that the commercial stations (certainly 3,6,10) beat out Channel 12 easily. So in that case, providing 58 minutes of programming on channel 12 vs 42 minutes of programming on commercial TV doesn't seem to make a difference. Yet on radio, it would seem that NPR type programming is a ratings getter and it can't just be because they have less interruptions (58 minutes of programming vs 42) than the commercial talk stations. Is it possible that in cities with a well educated population (that a city like Philly, Washington, Wilmington, and Boston have) the NPR type format for talk/news is more of an attraction than the rantings of Beck, Rush, and Hannity. Thus WHYY-FM beats out WPHT and all the other talkers in Philly as well.

Even though we don't have access to non-comm numbers for Wilmington as it's not a PPM market, it wouldn't surprise me if WHYY-FM beat out Wilmington's three commercial talk stations during the work day.
 
MikefromDelaware said:
Also, WHYY has the advantage of being on FM./color]
WPEN is on FM and it so far hasn't helped their numbers.
Click to expand...


It has helped their numbers. Not a lot, but it has helped. WPEN-FM's ratings are higher than WPEN-AM's ratings were before they flipped the FM to sports.

MikefromDelaware said:
It would be interesting to find out, the difference between Channel 12's numbers and the commercial TV stations. I would think that the commercial stations (certainly 3,6,10) beat out Channel 12 easily. So in that case, providing 58 minutes of programming on channel 12 vs 42 minutes of programming on commercial TV doesn't seem to make a difference. Yet on radio, it would seem that NPR type programming is a ratings getter and it can't just be because they have less interruptions (58 minutes of programming vs 42) than the commercial talk stations.
Click to expand...

That's an apples to oranges comparison. Comparing Channel 12 to Channel 3 is like comparing WHYY-FM to WMMR. They do completely different things, and WMMR kills WHYY in the ratings. Nobody was amazed at how WHYY kills WMMR, because it doesn't. People were amazed at how WHYY kills WPHT and WIP (stations that do similar things - talk) in the ratings. The way it does that is not by getting more people to listen. (They only get 24,400 more than WPHT and 27,100 fewer than WIP). They way it does that is by getting the people who do listen to listen for longer periods of time. In which the absence of commercials plays a huge part.

I seriously wonder what the ratings would be on 90.9 with the exact same content, but interrupted by 18 minutes of spots an hour.
 
It's the content. I think that I'd sit through the commercials if WHYY ran them, because the content that station provides is just more of what I'm looking for. I know that this is just theoretical, but I'm not looking for just one sided news and talk (regardless of which side), I'm looking for deeper content and reporting.
It just doesn't seem like you can find that elsewhere. Who knows, since this is just a made up scenario. But if the content was the same, yet they had commercials, I'd probably stick with them.
 
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