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Philly Public Radio Ratings

B

bierkenstock

Guest
Spring numbers for Philadelphia's three public radio stations are posted on another board. Here's how they stack up (without Arbitron numbers, but y'all know where to look those up):

WHYY-FM 90.9 (NPR News and Public Affairs) edges out WPHI-FM (100.3 The Beat)
WRTI-FM 90.1 (Temple Jazz/Classical) is midway between WTHK (The Hawk) and WPHI
WXPN-FM 88.5 (UofP Alternative) ties WDAS-AM

I would have guessed WHYY did a little better overall. I suspect they are much stronger in AM and PM drive (Morning Edition and All Things Considered). Typically, most NPR News stations have huge fall-offs outside of drive times (which is why they call ME and ATC the "tent poles").

I am really surpised at how poorly XPN does. I keep reading how the AAA format is dead, but I didn't think it was that dead in this town.
 
> WXPN-FM 88.5 (UofP Alternative) ties WDAS-AM

XPN was a tenth of a share behind WRTI, one full share ahead of WDAS. For a non-comm AAA, that's not too bad.

The 12+ non-comm numbers are available for free at RRCOnline.org.
 
As Ed McMahon used to say, "You are correct, sir." Whoever posted those numbers typed a "0" instead of a "1." That puts XPN closer to what I might have guessed.
Thanks for the URL.

>
> XPN was a tenth of a share behind WRTI, one full share ahead
> of WDAS. For a non-comm AAA, that's not too bad.
>
> The 12+ non-comm numbers are available for free at
> RRCOnline.org.
>
 
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