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Philly #s - from the bottom up

J

JerseyShor

-WLEV - how did this Allentown station show up in Philly when it has the same format as in-market WBEB?!

...

-WRNB - last in-market FM, however with a signal only ONE EIGHTH as powerful as every other Philly FM, they're not doing bad.

-WSNI - second from last, on a FULL power FM signal this is unacceptable. WSNI needs to look at a new format and fast. They are getting beat by WPPZ which is SIXTEEN TIMES WEAKER and covers much less of the market.

-WBEN - third from last, while much better than it's #s as "Mix" and "Max", third from last with a FULL power FM signal is bad. They are getting beat by WPPZ which is SIXTEEN TIMES WEAKER and covers much less of the market.

-WRDW - fourth from last, still beating WSNI & WBEN who both have comparable signals, but still being beat by 12 other FMs, including WPPZ which is SIXTEEN TIMES WEAKER and covers much less of the market.

-WPPZ - fifth from the bottom and 11th from the top (among FMs). Very good performance for the weakest FM station in the market with as signal sixteen times weaker than its competitors.

...

WMMR is fourth from the top. WMMR has a full power, full market signal and no in-market competition. Why isn't this station #1? Is the rock audiance in Philly so small that it cannot make the only Rock station #1?

...

WBEB is in #1. A full power signal covering about 90-95% of the market and competing with several other in-market and out-of-market stations with similar audiances. Being #1 considering all the competition is quite a feat!
 
> WBEB is in #1. A full power signal covering about 90-95% of
> the market and competing with several other in-market and
> out-of-market stations with similar audiances. Being #1
> considering all the competition is quite a feat!

And to answer another post regarding which will win the Christmas
wars....apparently the "broad variety" so favored by some of the
B101 haters on this board is not cutting it with the listeners in
Phila. Trends below....
WBEB-FM 6.6 6.5 5.2 5.7 6.5
WSNI-FM 3.1 3.0 2.6 2.5 2.7
 
Re: A trend from the trend...

I just noticed a "trend" from the trend:

> -WRNB - last in-market FM, however with a signal only ONE
> EIGHTH as powerful as every other Philly FM, they're not
> doing bad.

> -WBEN - third from last, while much better than it's #s as
> "Mix" and "Max", third from last with a FULL power FM signal
> is bad. They are getting beat by WPPZ which is SIXTEEN
> TIMES WEAKER and covers much less of the market.

> -WRDW - fourth from last, still beating WSNI & WBEN who both
> have comparable signals, but still being beat by 12 other
> FMs, including WPPZ which is SIXTEEN TIMES WEAKER and covers
> much less of the market.

> -WPPZ - fifth from the bottom and 11th from the top (among
> FMs). Very good performance for the weakest FM station in
> the market with as signal sixteen times weaker than its
> competitors.


With all the recent "change" in the Philadelphia market, I find it very interesting how things for the 5 new stations have already started to shake out.

WRNB - is on it's way to becoming a complete failure.
WPHI - jumping to a bigger signal has had little to no impact.
WBEN - like WRNB, came on hot and is fading very fast.
WRDW - is just about ready for another format flip, suprised it lasted this long.
WPPZ - no comment.
WPEN - too early to truly bash.

Honorable mention: WYSP.

Each one of those stations listed (except WYSP) had targeted a previously existing station in the Philadelphia market. Odd coincidence that they are all doing so poorly?

WYSP - well, you know my feelings on that one...nice knowing you WYSP, it's been fun.<P ID="edit"><FONT class="small">Edited by Wexler on 12/15/05 11:54 AM.</FONT></P>
 
Re: A trend from the trend...

Basically you're saying old habits die hard. That even if the case like PEN, alot of people feel its a better product (of course the signal blows), its not gonna beat out WIP because people are set in their ways and are going to stay with what is familiar... hmm... interesting.
 
Here's another trend...

The fewer people listening to a station,
the more it gets discussed on this board.
 
I have told you many times, the signals on the Urban R1 outlets you mentioned, ARE STRONG AND EQUAL, IN THEIR RESPECTIVE AUDIANCE MARKETS. The target audiance can be served because 107.9, 100.3 and 103.9 are SUPER strong in the city limits and immediate surrounding suburbs. They have the same clarity and strength as the higher powered signals, when it comes to ratings. So that is not an issue, do the owners really give a damn if someone in Leisure Lakes, NJ, Smyrna, DE or Birdsboro PA are listening? In fact, WRNB is stronger in the center city and surrounding areas of South, West, North, Southwest, and Northeast Philly than the Rox signals, Northwest Philly is the only problem. As for MMR, you know as well as I, and everyone else on this board, they are not a true Rocker, so don't even go there. I can reverse this and boast that Philly's two poor excuses for rockers are pulling a 9.0 and this is with one watered down, and one talk, sports, rock fiasco. Don't make your bias show too much, please.
 
> WMMR is fourth from the top. WMMR has a full power, full
> market signal and no in-market competition. Why isn't this
> station #1? Is the rock audiance in Philly so small that it
> cannot make the only Rock station #1?


Ever hear of MGK? They are a rock station from Philly. They pull in decent numbers. There is a lot (too much) overlap between these two GM stations.

YSP as a rock station was still in this trend. I would imagine that their numbers will fall even lower when Stern departs.


> WBEB is in #1. A full power signal covering about 90-95% of
> the market and competing with several other in-market and
> out-of-market stations with similar audiances. Being #1
> considering all the competition is quite a feat!

You may be the first poster to refer to Sunny as "competition" with B. Who exactly are the other "in-market" stations that play the same exact format as B? There's Sunny, and there's....Sunny, and there's .....Sunny?
 
Re: A trend from the trend...

> Basically you're saying old habits die hard. That even if
> the case like PEN, alot of people feel its a better product
> (of course the signal blows), its not gonna beat out WIP
> because people are set in their ways and are going to stay
> with what is familiar... hmm... interesting.

Hey, WPVI has been betting on that pony for what...thirty years now?
<P ID="signature">______________
FPXMedia: TV, Radio, and Anything Else
FPX Radio - Coming Soon!
Be Mused...</P>
 
Re: A trend from the trend...

> I just noticed a "trend" from the trend:
>
> With all the recent "change" in the Philadelphia market, I
> find it very interesting how things for the 5 new stations
> have already started to shake out.

Yeah, it's no coincidence that every station in the top 10 has been in the same format for at least 9 years. Philadelphia has always been resistant to change. I have to wonder about some of these failures though:

> WRNB - is on it's way to becoming a complete failure.

Tom Joyner has been a big draw in Philadelphia for a long time. How is his show imploding on 107.9 while it's still doing great everywhere else? This is the only station that really confuses me. Joyner had almost Stern-like appeal when he was on DAS. Now WRNB is failing with him, but why?

> WPHI - jumping to a bigger signal has had little to no
> impact.

They're up more than a share since moving to 100.3, so I don't agree. With Wired going Pop, and maybe flipping formats entirely, The Beat is in the best position to benefit. Before Wired signed on, The Beat was a top 10 station for a couple books, and that was on 103.9. It's safe to say if Wired goes away, some of that audience will come back, and on 100.3 they have a better shot at picking up the suburbs.

That said, The Beat will probably never match the revenue of Y100.

> WBEN - like WRNB, came on hot and is fading very fast.

They've been fairly steady, only 0.2 shares off of their peak 12+ right now. Remember Ben's audience is all money demo, and this is a station that was probably just signed on to block WOGL from going Jack. Greater Media must be pleased with 95.7's performance.

> WRDW - is just about ready for another format flip, suprised
> it lasted this long.

"Podcasting" seems to have helped a little, but not enough.

> WPPZ - no comment.

Doing better that I expected, but that audience is a tough sell. Is WPPZ still jockless? Would they be doing better if they at least established a morning show?
 
> I have told you many times, the signals on the Urban R1
> outlets you mentioned, ARE STRONG AND EQUAL, IN THEIR
> RESPECTIVE AUDIANCE MARKETS. The target audiance can be
> served because 107.9, 100.3 and 103.9 are SUPER strong in
> the city limits and immediate surrounding suburbs.

Have you looked at the ratings that The Beat, Wired and Power get among WHITE males ages 18-24 in the suburbs?

Urban CHR does VERY well in the suburbs.
 
> Ever hear of MGK? They are a rock station from Philly.
> YSP as a rock station was still in this trend.

I reference WMMR as the "only" one because of the constant whining of a certain poster that WMMR is the "only" one.

> You may be the first poster to refer to Sunny as
> "competition" with B.

WBEB shares thier audiance with WJJZ, WSNI, and WBEN. WJBR & WLEV are also pulling in some Philly market audiance as well.
 
> Have you looked at the ratings that The Beat, Wired and
> Power get among WHITE males ages 18-24 in the suburbs?
>
> Urban CHR does VERY well in the suburbs.
>
NO NO NO!!! You have it all wrong WHIIIIITE people listen to the rock n roll. BLAAAAAAAAAAACK people listen to the hippin n the hoppin... We must adhere to these stereotypes OR THERE WILL BE CHAOS!
 
Re: A trend from the trend...

Is this a flip to modern rock?
>
> > WRDW - is just about ready for another format flip,
> suprised
> > it lasted this long.
>
> "Podcasting" seems to have helped a little, but not enough.
>
 
> I reference WMMR as the "only" one because of the constant
> whining of a certain poster that WMMR is the "only" one.

I know what you mean.

> > You may be the first poster to refer to Sunny as
> > "competition" with B.
>
> WBEB shares thier audiance with WJJZ, WSNI, and WBEN. WJBR
> & WLEV are also pulling in some Philly market audiance as
> well.

B borrows songs from the formats that each of these stations plays, and makes that their own format (if that makes sense). WJBR mirrors B's playlist, but I wasn't considering them becuase of their location. B seems to do a mix of what the other stations that you listed play.
 
Re: A trend from the trend...

> > Is this a flip to modern rock?
>
> No its a fricking Triple Lindy.
>
stop it SCRHackster, I'm not supposed to laugh this hard at work.
 
> Have you looked at the ratings that The Beat, Wired and
> Power get among WHITE males ages 18-24 in the suburbs?
>
> Urban CHR does VERY well in the suburbs.

Why even reply?
 
> > WBEB is in #1. A full power signal covering about 90-95%
> of
> > the market and competing with several other in-market and
> > out-of-market stations with similar audiances. Being #1
> > considering all the competition is quite a feat!
>
> And to answer another post regarding which will win the
> Christmas
> wars....apparently the "broad variety" so favored by some of
> the
> B101 haters on this board is not cutting it with the
> listeners in
> Phila. Trends below....
> WBEB-FM 6.6 6.5 5.2 5.7 6.5
>
> WSNI-FM 3.1 3.0 2.6 2.5 2.7
>

I'd like to see these numbers for the demos though... 25-54 and whatnot...

E Gill [email][email protected][/email]
 
Yes, can somebody PLEASE post some money demos?

I'd like to see 25-54 & 18-49 #'s

Especially for WBEB, WMMR, WYSP, WSNI + WBEN






> I'd like to see these numbers for the demos though... 25-54
> and whatnot...
>
> E Gill [email protected]
>
 
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