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Phoenix February 2025 ratings

A large rise for The Mountain this month.
KKFR still very low, wonder how long they are going to put up with the low numbers for that station.
 
Meanwhile, back at the WOW Factor (KOAI). They keep tumbling down 12+ under Zelus ownership, but have a decent cume. The music mix has a pronounced harsher edge. Are they making any progress in attracting under 55+ listeners?
 
Meanwhile, back at the WOW Factor (KOAI). They keep tumbling down 12+ under Zelus ownership, but have a decent cume. The music mix has a pronounced harsher edge. Are they making any progress in attracting under 55+ listeners?
Yes, they've actually gone up (slightly) in 25-54 over the past four months.
 
Because their streams are counted separately from over-the-air listening, both KOOL-FM and KALV are actually a couple of points higher than what their over-the-air listings say. In the case of KALV-FM, I think that means that it is now above KZZP in the CHR category if you factor in the streaming listeners.
 
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