Check the ratings for WPHT and WHYY. WHYY is doing very well. 1210 needs to do something. Rush and Hannity can get old quickly. Hope 1210 can fine something entertaining than someone just condemn, complain and criticizing everything on earth. The morning man is not the answer.
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PHT afternoons
- Thread starter Robbien
- Start date
Talk media consumers think that's entertaining. Sounds like this Bissinger fellow might be a natural for the talk format. It'll be interesting to hear him when he gets his own show, but that doesn't mean an all-local PHT will necessarily survive and prosper.Robbien said:
A talk host who can frame and inflame controversial topics should do well though. That's what most commercial (vs NPR) talk listeners tune in for. Witness the ratings for Fox News and MSNBC's commentary shows vs CNN's. It would be good if the architects of these shows could work more substance into the controversy-centric presentation (beefier debates with somewhat less gratuitous interruptions and talkover). But, like it or not, the amped-up controversy is what grabs and holds talk show audiences.
The old days of WCAU(AM) listening-to-paint-drying school board issues discussions are long gone. And good riddance.
J
jhguthlac
Guest
Liberals too often think they are better than everyone else. So a liberal host is going to come across as "superior." You have to get past that and have a sense of humor for liberal talk to work.
You're all wrong... The reason liberal talk radio doesn't work is because real liberals view America as a terrorist, warmongering nation and corporations are not going to get behind this type of rhetoric with advertising dollars. So since the hosts cannot espouse actual liberal values and viewpoints on the radio, (but instead fill the hour with useless information) liberals won't tune in.
Here's something from the Gallup poll that may help explain why partisan Conservative Talk does better than Liberal Talk.
"Political ideology in the U.S. held steady in 2011, with 40% of Americans continuing to describe their views as conservative, 35% as moderate, and 21% as liberal. "
Liberals have half as many "potential" listeners as Conservatives, so that is a big advantage from the get-go.
Then Conservative talkers locked up many of the best radio signals before partisan Liberal talk started. Conservatives got the 50-kw blow torches, Libs got the 5-kw directionals if they were lucky.
Conservatives seem to be more into their ideology, witness the higher ratings of Fox news, versus MSNBC.
Extreme Conservatives see everything left of them as "Liberal" or "Lefty" and "mainstream" often as some kind of "enemy."
NPR is not "partisan" one way or the other, in the same way that Air America was, or Rush or Beck are in opposite directions.
Along with most of the "mainstream media" it is somewhere in the middle, in the mainstream with most Americans. The other guys are farther out toward the extreme edges of American political opinion. Nothing wrong with that, but the closer you get to the outside of the bell curve the fewer potential listeners you'll find.
Here in Philly, Hannity and Beck didn't find enough listeners to keep CBS happy with PHT last year, and they are trying to find more audience closer to the larger center of the bell curve then they found out by the edges.
"Political ideology in the U.S. held steady in 2011, with 40% of Americans continuing to describe their views as conservative, 35% as moderate, and 21% as liberal. "
Liberals have half as many "potential" listeners as Conservatives, so that is a big advantage from the get-go.
Then Conservative talkers locked up many of the best radio signals before partisan Liberal talk started. Conservatives got the 50-kw blow torches, Libs got the 5-kw directionals if they were lucky.
Conservatives seem to be more into their ideology, witness the higher ratings of Fox news, versus MSNBC.
Extreme Conservatives see everything left of them as "Liberal" or "Lefty" and "mainstream" often as some kind of "enemy."
NPR is not "partisan" one way or the other, in the same way that Air America was, or Rush or Beck are in opposite directions.
Along with most of the "mainstream media" it is somewhere in the middle, in the mainstream with most Americans. The other guys are farther out toward the extreme edges of American political opinion. Nothing wrong with that, but the closer you get to the outside of the bell curve the fewer potential listeners you'll find.
Here in Philly, Hannity and Beck didn't find enough listeners to keep CBS happy with PHT last year, and they are trying to find more audience closer to the larger center of the bell curve then they found out by the edges.
Here's how I'd interpret that poll: 60% of Americans don't consider themselves to be conservative.
On the whole conservative-liberal talk thing: Yep, liberal talk hasn't worked. Just means it's not the choice of finding information for people who lean that way.
Many people don't want their information to come with any slant. That's why the KYWs, WTOPs, WINSs and WCBSs of the radio world get good ratings and make so much money. (I know, it's not the only reason they are cash cows, there's spotload, other factors.)
On the whole conservative-liberal talk thing: Yep, liberal talk hasn't worked. Just means it's not the choice of finding information for people who lean that way.
Many people don't want their information to come with any slant. That's why the KYWs, WTOPs, WINSs and WCBSs of the radio world get good ratings and make so much money. (I know, it's not the only reason they are cash cows, there's spotload, other factors.)
Those stations you mention are very liberal. It is just that they have a business model that was in place before their bias went off the deep end.radiophiler said:
I equate it to the frog in the boiling water.
As long as they stick to the business of news, traffic, and weather, not a whole lot of people are going to change their habits. They will put up with it or continue to give it the pass.
Remember those stations you mention are in the liberal basin of the country.
Jeff in Sa-ra-so-ta!
K
Krazyjoe
Guest
Robbien said:
BAH! Eff WPHT. They are dead to me. When they killed Sean and Glenn to stroke Smercy's ego, I was done.
The only thing they have going for them now is Chris Stigall. It would be awesome if WWIQ could hire him away.
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